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Advocate Briefing
 

Advocate Briefing

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A BRIEFING I DID FROM MY CREATIVE TEAM ON A VCU BRANDCENTER ASSIGNMENT

A BRIEFING I DID FROM MY CREATIVE TEAM ON A VCU BRANDCENTER ASSIGNMENT

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    Advocate Briefing Advocate Briefing Presentation Transcript

    • THE ADVOCATE Strategic Creative Inspiration Such & Such Agency STRATEGIST: Sean Staley
    • BRAND ANALYSIS SWOT PERCEPTUAL MAP MANIFESTO
    • Strengths Threats Weakness Opportunities
    • HARD NEWS Straight Gay FLUFF
    • MANIFESTO
    • THE POSITION
    • THE ADVOCATE
    • THE ADVOCATE
    • COMMUNICATION STRATEGY
    • THE ADVOCATE
    • THE ASSIGNMENT
    • TARGET ANALYSIS
    • PRIMARY: THE BORED CORE
    • SECONDARY: INSIDE -OUTSIDERS
    • LONG TERM:THE INTELLECTUALLY CURIOUS
    • TARGET CITY ANALYSIS
    • BERLIN : “there is an aggressive sexuality here that you don’t find elsewhere. It’s teutonic, I think, a daring and urgent force. In the last Pride Parade there were floats with naked porn stars fucking (or simulating it) as they passed in front of countless onlookers. I think it’s bad taste and is overkill but it tells you the kind of boldness that’s here--not to mention all the dark rooms in gay bars and discos in Berlin.” Events* Berlin respect Gaymes June -7 Berlin Pride Week June 14th-28th
    • CAPETOWN
    • COLUMBUS .
    • TONE
    • NOT
    • CONTROVERSY
    • DEFINITION OF SUCESS: