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Advocate Briefing

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A BRIEFING I DID FROM MY CREATIVE TEAM ON A VCU BRANDCENTER ASSIGNMENT

A BRIEFING I DID FROM MY CREATIVE TEAM ON A VCU BRANDCENTER ASSIGNMENT

Published in: Business, Travel
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Transcript

  • 1. THE ADVOCATE Strategic Creative Inspiration Such & Such Agency STRATEGIST: Sean Staley
  • 2. BRAND ANALYSIS SWOT PERCEPTUAL MAP MANIFESTO
  • 3. Strengths Threats Weakness Opportunities
  • 4. HARD NEWS Straight Gay FLUFF
  • 5. MANIFESTO
  • 6. THE POSITION
  • 7. THE ADVOCATE
  • 8. THE ADVOCATE
  • 9. COMMUNICATION STRATEGY
  • 10. THE ADVOCATE
  • 11. THE ASSIGNMENT
  • 12. TARGET ANALYSIS
  • 13. PRIMARY: THE BORED CORE
  • 14. SECONDARY: INSIDE -OUTSIDERS
  • 15. LONG TERM:THE INTELLECTUALLY CURIOUS
  • 16. TARGET CITY ANALYSIS
  • 17. BERLIN : “there is an aggressive sexuality here that you don’t find elsewhere. It’s teutonic, I think, a daring and urgent force. In the last Pride Parade there were floats with naked porn stars fucking (or simulating it) as they passed in front of countless onlookers. I think it’s bad taste and is overkill but it tells you the kind of boldness that’s here--not to mention all the dark rooms in gay bars and discos in Berlin.” Events* Berlin respect Gaymes June -7 Berlin Pride Week June 14th-28th
  • 18. CAPETOWN
  • 19. COLUMBUS .
  • 20. TONE
  • 21. NOT
  • 22. CONTROVERSY
  • 23. DEFINITION OF SUCESS:

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