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The vision of Brian Halligan, HubSpot co-founder <br />Inbound<br />Marketing <br />in 2015<br />The 7 Rules of Facebook M...
Prospect & customer <br />opportunity identification<br />Content marketing <br />Lead generation<br />Inbound marketing<b...
Shifting<br />funnel<br />• Buyer keeps gaining control<br />• Asymmetric information, but now <br />with advantage to buy...
• Inbound marketing 1.0 delivers <br />10x increase in traffic and leads<br />• Makes list-building and cold calling obsol...
Inbound 2.0<br />• Improve conversion from top <br />   to middle and bottom of funnel<br />• Means rethinking role of mar...
Inbound 2.0<br />Challenges<br />• Marketing & sales processes match <br />   old, not new, buyer behaviors<br />• Now, fi...
• Inbound marketing will remain key <br />   for top of funnel (TOFU)<br />• People will publish their way to success. <br...
• 10x improvement in conversion<br />    coming via Inbound 2.0<br />• Transform middle of funnel<br />• Learn from conver...
Holy grail of inbound marketing<br />• Everyone gets personalized <br />   experience<br />•  The more people use the site...
Follow<br />leaders<br />Holy grail of inbound marketing<br />• Small/midsize companies will <br />  market like Amazon:<b...
With inbound marketing 2.0…<br />• Conversion rates in middle of <br />   funnel going up x10, scalable<br />But……<br />• ...
Prospect & customer <br />opportunity identification<br />Content marketing <br />Lead generation<br />Inbound marketing<b...
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Inbound marketing 2015

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Transcript of "Inbound marketing 2015"

  1. 1. The vision of Brian Halligan, HubSpot co-founder <br />Inbound<br />Marketing <br />in 2015<br />The 7 Rules of Facebook Marketing<br />www.seamlesssocial.com<br />Innovation in Marketing Effectiveness<br />© Seamless Social<br />
  2. 2. Prospect & customer <br />opportunity identification<br />Content marketing <br />Lead generation<br />Inbound marketing<br />Marketing automation<br />Social marketing for events<br />connect@seamlesssocial.com<br />Twitter: @seamlessocial<br />www.seamlesssocial.com<br />Keywords<br />Jean-Marie<br />Bonthous (“JM”), PhD<br />Founder<br />
  3. 3. Shifting<br />funnel<br />• Buyer keeps gaining control<br />• Asymmetric information, but now <br />with advantage to buyer<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  4. 4. • Inbound marketing 1.0 delivers <br />10x increase in traffic and leads<br />• Makes list-building and cold calling obsolete<br />• Matches the way you market to how people shop and learn<br />• 10 times more visitors than outbound, at 62% lesser cost<br />Inbound 1.0<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  5. 5. Inbound 2.0<br />• Improve conversion from top <br /> to middle and bottom of funnel<br />• Means rethinking role of marketing<br /> toward converting visitors into customers<br />• Shift control over funnel from sales<br /> to marketing<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  6. 6. Inbound 2.0<br />Challenges<br />• Marketing & sales processes match <br /> old, not new, buyer behaviors<br />• Now, first conversations much later in funnel<br />• Prospect is in control, drives all buying decisions<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  7. 7. • Inbound marketing will remain key <br /> for top of funnel (TOFU)<br />• People will publish their way to success. <br />• Create great content, optimize for Google, social<br />• Inbound is scalable and repeatable<br />Inbound 2.0<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  8. 8. • 10x improvement in conversion<br /> coming via Inbound 2.0<br />• Transform middle of funnel<br />• Learn from conversion experts: Amazon, LinkedIn, Netflix, Groupon<br />Convert<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  9. 9. Holy grail of inbound marketing<br />• Everyone gets personalized <br /> experience<br />• The more people use the site, the more <br /> valuable it becomes<br />• Segments of one<br />Personalize<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  10. 10. Follow<br />leaders<br />Holy grail of inbound marketing<br />• Small/midsize companies will <br /> market like Amazon:<br />- Web presence as personalization engine <br />- Right content, person, format, stage in cycle<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  11. 11. With inbound marketing 2.0…<br />• Conversion rates in middle of <br /> funnel going up x10, scalable<br />But……<br />• Need to redesign engagement processes<br />• Rethink role of marketing and sales<br />• Hire digital natives, with analytics, reach, content<br />Promise<br /> 1<br />Facebook <br />optimization<br />© Seamless Social<br />
  12. 12. Prospect & customer <br />opportunity identification<br />Content marketing <br />Lead generation<br />Inbound marketing<br />Marketing automation<br />Social marketing for events<br />connect@seamlesssocial.com<br />Twitter: @seamlessocial<br />www.seamlesssocial.com<br />Keywords<br />Contact us for a free consultation<br />Contact us<br />for a free consultation<br />Innovation in Marketing Effectiveness<br />© Seamless Social<br />
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