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Inbound marketing 2015

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  • 1. The vision of Brian Halligan, HubSpot co-founder
    Inbound
    Marketing
    in 2015
    The 7 Rules of Facebook Marketing
    www.seamlesssocial.com
    Innovation in Marketing Effectiveness
    © Seamless Social
  • 2. Prospect & customer
    opportunity identification
    Content marketing
    Lead generation
    Inbound marketing
    Marketing automation
    Social marketing for events
    connect@seamlesssocial.com
    Twitter: @seamlessocial
    www.seamlesssocial.com
    Keywords
    Jean-Marie
    Bonthous (“JM”), PhD
    Founder
  • 3. Shifting
    funnel
    • Buyer keeps gaining control
    • Asymmetric information, but now
    with advantage to buyer
    1
    Facebook
    optimization
    © Seamless Social
  • 4. • Inbound marketing 1.0 delivers
    10x increase in traffic and leads
    • Makes list-building and cold calling obsolete
    • Matches the way you market to how people shop and learn
    • 10 times more visitors than outbound, at 62% lesser cost
    Inbound 1.0
    1
    Facebook
    optimization
    © Seamless Social
  • 5. Inbound 2.0
    • Improve conversion from top
    to middle and bottom of funnel
    • Means rethinking role of marketing
    toward converting visitors into customers
    • Shift control over funnel from sales
    to marketing
    1
    Facebook
    optimization
    © Seamless Social
  • 6. Inbound 2.0
    Challenges
    • Marketing & sales processes match
    old, not new, buyer behaviors
    • Now, first conversations much later in funnel
    • Prospect is in control, drives all buying decisions
    1
    Facebook
    optimization
    © Seamless Social
  • 7. • Inbound marketing will remain key
    for top of funnel (TOFU)
    • People will publish their way to success.
    • Create great content, optimize for Google, social
    • Inbound is scalable and repeatable
    Inbound 2.0
    1
    Facebook
    optimization
    © Seamless Social
  • 8. • 10x improvement in conversion
    coming via Inbound 2.0
    • Transform middle of funnel
    • Learn from conversion experts: Amazon, LinkedIn, Netflix, Groupon
    Convert
    1
    Facebook
    optimization
    © Seamless Social
  • 9. Holy grail of inbound marketing
    • Everyone gets personalized
    experience
    • The more people use the site, the more
    valuable it becomes
    • Segments of one
    Personalize
    1
    Facebook
    optimization
    © Seamless Social
  • 10. Follow
    leaders
    Holy grail of inbound marketing
    • Small/midsize companies will
    market like Amazon:
    - Web presence as personalization engine
    - Right content, person, format, stage in cycle
    1
    Facebook
    optimization
    © Seamless Social
  • 11. With inbound marketing 2.0…
    • Conversion rates in middle of
    funnel going up x10, scalable
    But……
    • Need to redesign engagement processes
    • Rethink role of marketing and sales
    • Hire digital natives, with analytics, reach, content
    Promise
    1
    Facebook
    optimization
    © Seamless Social
  • 12. Prospect & customer
    opportunity identification
    Content marketing
    Lead generation
    Inbound marketing
    Marketing automation
    Social marketing for events
    connect@seamlesssocial.com
    Twitter: @seamlessocial
    www.seamlesssocial.com
    Keywords
    Contact us for a free consultation
    Contact us
    for a free consultation
    Innovation in Marketing Effectiveness
    © Seamless Social