Align Marketing with Sales JM Bonthous & Seamless Social

  • 219 views
Uploaded on

A presentation by JM Bonthous from Seamless Social about the main factors in aligning marketing with sales. Seamless Social is a digital marketing agency based in Los Angeles. Seamless Social created …

A presentation by JM Bonthous from Seamless Social about the main factors in aligning marketing with sales. Seamless Social is a digital marketing agency based in Los Angeles. Seamless Social created and distributes the breakthrough mobile marketing intelligence app MyChannl.

Visit www.seamlesssocial.com

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
219
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Aligning Marketing The 7 Rules with of Facebook Marketing SalesInnovation in Marketing EffectivenessJM Bonthous www.seamlesssocial.com © Seamless Social
  • 2. Prospect & customeropportunity identificationKeywords Content marketing Lead generation Inbound marketing Jean-Marie (“JM”) Marketing automation Bonthous, PhD CEOSocial marketing for eventsconnect@seamlesssocial.com Innovation in Marketing @seamlessocial Effectiveness www.seamlesssocial.com MyChannl Your Custom, instant, Market Intelligence App
  • 3. Marketing and ops define jointly: Joint definition• What to sell and to whom• Profile of ideal buyers 1• Targeted buyer profiles Facebook optimization © Seamless Social
  • 4. Marketing and ops define jointly: Joint definition• What qualifies a prospectto become a customer 1 Facebook• How to define leads, qualified leads, optimizationhandoff points © Seamless Social
  • 5. Marketing and ops define jointly: Joint definition• What to with “off-brand” dealsThat could dilute the brand 1 Facebook• Clear processes for moving marketing- optimizationGenerated leads to sales © Seamless Social
  • 6. Marketing and ops define jointly: Joint definition• Ways to reconcile “sales wantssales leads” and “marketing 1wants brand-building leads” Facebook optimization © Seamless Social
  • 7. Marketing and ops work togetherto: Integrate• Integrate marketing and sales 1into a cohesive whole. TimeFacebook toevolve beyond corporate fiefdoms optimizationand develop a united front. © Seamless Social
  • 8. Marketing agrees to: Compensation• Align marketing withmeasurable lead 1generation/qualification Facebookperformance criteria optimization © Seamless Social
  • 9. Prospect & customer opportunity identification Contactus Contact us Keywords Content marketing for a free for a free Lead generation consultation consultation Inbound marketing Marketing automation Social marketing for events connect@seamlesssocial.comInnovation in Marketing Effectiveness @seamlessocialMyChannlYour Custom, instant, Market www.seamlesssocial.comIntelligence App © Seamless Social