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Step Two intranet design

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  • 1. Designing intranets that work James Robertson, Step Two Designs Email: jamesr@steptwo.com.au Twitter: s2d_jamesr … and now for something very practicalStep Two Designs (www.steptwo.com.au) December 2012 1
  • 2. { DISCUSSION } What frustrates your staff most about your intranet?Step Two Designs (www.steptwo.com.au) December 2012 Why do staff come to the intranet? 2
  • 3. To find a specific piece of information …Step Two Designs (www.steptwo.com.au) December 2012 … or to complete a specific taskStep Two Designs (www.steptwo.com.au) December 2012 3
  • 4. They are not …Step Two Designs (www.steptwo.com.au) December 2012 … checking whether there is updated news to read …Step Two Designs (www.steptwo.com.au) December 2012 4
  • 5. … browsing around to find out what’s available …Step Two Designs (www.steptwo.com.au) December 2012 … although ‘new starters’ are a significant audience …Step Two Designs (www.steptwo.com.au) December 2012 5
  • 6. “Don’t make me think”Step Two Designs (www.steptwo.com.au) December 2012 6
  • 7. Create strong “information scent”Step Two Designs (www.steptwo.com.au) December 2012 Information scent in practice Simple navigation bar Audio & TV Fashion Furniture Home & Gardening Nursery Sports & Leisure “Where would you find an iPod?”Step Two Designs (www.steptwo.com.au) December 2012 7
  • 8. Information scent in practice Simple navigation bar Audio & TV Relative to the Fashion context, “Audio & Furniture TV” is the best Home & Gardening match. Nursery Sports & Leisure “Where would you find an iPod?”Step Two Designs (www.steptwo.com.au) December 2012 Information scent in practice Here’s a different navigation bar… Audio & TV Computing Electrical Fashion Furniture Sports & Leisure “Find iPod”Step Two Designs (www.steptwo.com.au) December 2012 8
  • 9. Information scent in practice Here’s a different navigation bar… Audio & TV Relative to the Computing context, it’s no Electrical longer as clear Fashion which is the best match. Furniture Sports & Leisure “Find iPod”Step Two Designs (www.steptwo.com.au) December 2012 Information scent in practice Here’s yet another navigation bar…. Audio & TV: Camcorders, DVD, TV, Hi-Fi... Computing: Computers, Games, Laptops... Electrical: Cookers, Dishwashers, Fridges... Fashion: Mens, Womens, Kids... Furniture: Bathroom, Bedroom, Dining... Sports & Leisure: Fitness equipment, Indoor games... “Find iPod”Step Two Designs (www.steptwo.com.au) December 2012 9
  • 10. Information scent in practice Here’s yet another navigation bar…. Audio & TV: Camcorders, DVD, TV, Hi-Fi... Richer context gives a Computing: Computers, Games, Laptops... better chance of a perfect hit. Electrical: Cookers, Dishwashers, Fridges... Fashion: Mens, Womens, Kids... Furniture: Bathroom, Bedroom, Dining... Sports & Leisure: Fitness equipment, Indoor games... “Find iPod”Step Two Designs (www.steptwo.com.au) December 2012 “HR forms” “Resources” “Useful tools” “Staff information”Step Two Designs (www.steptwo.com.au) December 2012 10
  • 11. Making it easy to find stuff BATStep Two Designs (www.steptwo.com.au) December 2012 11
  • 12. Step Two Designs (www.steptwo.com.au) Stockland December 2012 CBA Open University (UK)Step Two Designs (www.steptwo.com.au) December 2012 12
  • 13. Card sortingStep Two Designs (www.steptwo.com.au) December 2012 Tree testingStep Two Designs (www.steptwo.com.au) December 2012 13
  • 14. Usability testingStep Two Designs (www.steptwo.com.au) December 2012Step Two Designs (www.steptwo.com.au) December 2012 14
  • 15. Focus on key navigation pages XYZ Corp Intranet •  ––––––––– •  –––––– Blah blah blah blah blah blah blah blah blah blah blah blah blah •  ––––– blah blah blah blah blah blah blah blah blah blah blah blah blah •  ––––––––– blah blah blah blah blah blah blah blah blah blah blah blah blah •  –––––––––– blah blah blah blah blah blah blah blah blah blah blah blah blah •  ––––––– blah blah blah blah blah blah blah blah blah blah blah blah blah •  ––––– blah blah blah blah blah blah •  ––––––– •  –––– •  ––––––Step Two Designs (www.steptwo.com.au) December 2012 15
  • 16. { ACTIVITY } Let’s design the perfect HR landing page.Step Two Designs (www.steptwo.com.au) December 2012 Keep in touch with other teams throughout the year 16
  • 17.   Professional community for intranet teams: discover best practice, keep current with trends and share experiences   Yearly subscription includes four workshops, members-only website, how-to guides, access to international experts and much more   Full details & current members at: www.steptwo.com.au/ilfStep Two Designs (www.steptwo.com.au) December 2012 James Robertson, Step Two Designs   Email: jamesr@steptwo.com.au   Twitter: s2d_jamesr   Website: www.steptwo.com.au   Blog: www.steptwo.com.au/columntwo   Articles: www.steptwo.com.au/subscribeStep Two Designs (www.steptwo.com.au) December 2012 17