To begin with – I’ll talk about this in relation to the Ashridge website.
Britain’s Cabinet Office regularly blog... Helping open up government to the general public
MBA Blogs – Takashi TusutsumiAnd you have to trust your staff and – in Ashridge’s case - students to do what’s right… because it’s impossible to vigilate every blog post by every student in every language.
Twitter is a message to the world in 140 characters or less. It isn’t, as Twitter originally thought, ‘what are you doing now?’….but it is sharing knowledge, tips, ideas, news and links to people you don’t know from Adam, Eve or any of the other biblical figures.
This is my Twitter feed from yesterday...and you can see that everyone is talking about news, developments, technology...
But more importantly for business, you can set up a private Twitter system, or group, and get the organisation to communicate through short messages – which could be broadcast on the Intranet or to a specific screen on the shop-floor.More instant, more accessible and easier to digest than emails.
And you can learn the meaning in Swahili too.In the old days, you could have a community notice board…
This is a Wiki we set up for the Executive MBA group for the operations module… where they collaborate on their revision – there’s a page for each topic. And they also start thinking about the future of operations and e-nabling the operation.
And for my own Learning Support Group on my Exec MBA course, we’re using a Wiki to collaborate on group assignments and also our revision.So what we’re talking about, is:
Anyone can now go to Innocentive and post a problem...and see if someone can solve it.
Or Company intranet directories should be more than simple phone books...these are examples provided by Tony Sheehan, who used to be in charge of Knowledge Management at Arup.
It is easy to find someone who is an expert on a particular subject
And you might find that their hobbies are useful too... Or not....
Ashridge’s E-Sharing system allows classes to communicate, share, collaborate, discuss…
Only 58 members on the Ashridge MBA group on Facebook
1295 members when I last looked on the Ashridge Alumni group on LinkedIn
The Ashridge Consulting webpage shows a tag cloud of different content on the left.. And links for easy bookmarking at the bottom of the page.
VLRC Aggregation portal, ‘Global Perspectives’ allows users to tag and bookmark their favourite content.
Or just to market ideas – such as Sustainable business.Some are better than others
Podcasts have been used to update engineers in the field with new training – sent directly to their PDAs.
From weather, to maps, to currency convertors etc.
so they created a protest in Second Life2000 people – or avatars – including penguins and dragons… turned up at the IBM offices in SecondLife. They disrupted the meetings taking place and forced IBM back to the negotiating table – where they obtained a better deal.
Ashridge from the air
And we even have virtual squirrels
And an Italian Garden… and the floating figure there was my first attempt at personalising the appearance of my avatar.Everyone made their avatars beautiful and muscular and slim…
He turned me black!... And the advantage of SecondLIfe is that people of different races, religions, cultures, backgrounds and abilities can be whoever they want. You don’t know if someone is in a wheelchair.20% of female avatars in SL are, in fact, men!And now we can see some interesting uses of SecondLife for education and Maslow’s Hierarchy of Needs…
You can also find people using Second Life at the high-school and undergraduate level to teach various issues, such as Maslow’s Hierarchy of Needs.This was by Jackie GersteinTeach graduate-level online courses for the MA Ed. in Educational LeadershipKaplan University
The sense of community reflects the native American community culture of Jackie’s state of Iowa…
This was Jackie showing me around
And the NHS has built an ‘ideal’ hospital to help teaching…
With an urban environment – with accidents
I met 2 people walking down the street here…before they flew off
A module concentrating on Stress…showing how certain situations can lead to stress…
University of California: Davis – set up the Hallucinations Building 5 years ago to show what schizophrenia is like to experience it… They built the building in conjunction with two schizophrenics… Look at the poster….
When you look at it again, the words change…
Michele Ryan from Lancaster wrote a paper on how to use SecondLife for education and in general…...and if any of your LSGs want to use the Ashridge Second Life campus to meet – let me know and I’ll set you up with permissions to enter.
Business 2.0<br />Ronan Gruenbaum<br />EFMD 0911<br />Ashridge<br />24 November 2009<br />
Technology is a word that describes something that doesn't work yet.<br />Douglas Adams<br />
Web 2.0 – what is it? <br />Everything we’ve known until now could be referred to as Web 1.0 - large organisations like Yahoo!, the BBC, Amazon or the Financial Times talking to us, the users.<br />This includes corporate websites acting as electronic brochures, catalogues and journals.<br />Web 2.0 is, in essence, us, talking to each other.<br />
Web 2.0 – what is it?<br /> The term ‘Web 2.0’ was coined by Tim O’Reilly in 2003, which he now defines as:<br />Services, not packaged software, with cost-effective scalability <br />Control over unique, hard-to-recreate data sources that get richer as more people use them <br />Trusting users as co-developers <br />Harnessing collective intelligence <br />Leveraging the long tail through customer self-service <br />Software above the level of a single device <br />Lightweight user interfaces, development models, AND business models<br />
Web 2.0 – what is it?<br /> Wikipedia defines Web 2.0 as: <br /> “a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users”<br />
Web 2.0 – so who cares?<br />Blogging<br />Wikis<br />Online collaboration and sharing among users.<br />Social networking sites<br />Folksonomies (categorising and tagging by users) – social bookmarking<br />RIA<br />RSS<br />Twitter<br />Mash-ups<br />Podcasting<br />Widgets<br />Virtual Worlds<br />
Mash-Ups<br /> “In technology, a mashup is a web application that combines data from more than one source into a single integrated tool; an example is the use of cartographic data from Google Maps to add location information to real-estate data from Craigslist, thereby creating a new and distinct web service that was not originally provided by either source.”<br />Wikipedia<br />
Web 2.0 – what is it? <br />Everything we’ve known until now could be referred to as Web 1.0 - large organisations like Yahoo!, the BBC, Amazon or the Financial Times talking to us, the users.<br />This includes, of course, corporate websites acting as electronic brochures and journals.<br />Web 2.0 is, in essence, us, talking to each other.<br />
Web 2.0 – so what is it?<br />Blogging<br />Wikis<br />Online collaboration and sharing among users.<br />Social networking sites<br />Folksonomies (categorising and tagging by users) – Social Bookmarking<br />RSS<br />Mash-ups<br />Podcasting<br />Widgets<br />Virtual Worlds<br />Twitter<br />
Definition: Blogs<br />‘Web Logs’ – originally online journals that are easy to create and update with no programming knowledge. Regularly updated forums, diaries and news sites can now count as blogs.<br />They are not just text entries. They can include photos, videos and audio recordings, and can employ RSS Feeds to allow readers to be notified of all updates.<br />Blogosphere - the collection of all Blogs on the Internet. <br />Technorati, the Blog search engine, now claims to be tracking 112.8 million blogs and over 250 million pieces of tagged social media.<br />
Blogging summary<br />Blogging is good. We like blogging.<br />But:<br />Make it real<br />Update it regularly<br />Be aware of your customers’ blogs<br />Decide how to deal with employees who step over the line in their blogs<br />If you want to encourage your employees or customers to blog, are you prepared to take the good with the bad?<br />
Twitter – what is it?<br />Social networking and microblogging service utilising instant messaging, SMS or a web interface. (Twitter)<br />Answer the question “What are you doing now?” in 140 characters or less.<br />Follow people (and see what they Tweet). <br />Tag subjects (with a #). <br />Mention people (with a @).<br />ReTweet (forward) other messages (with a RT)<br />Join the MULTILOGUE (the many talking to the many).<br />
Sarah Lacy and Mark Zuckerberg at SXSW<br />http://tinyurl.com/25z72l<br />
Goldcorp Inc.<br />Goldcorp mining offered $575,000 in prize money to anyone in the world who could successfully identify where undiscovered gold might lie. <br />Retired geologists, graduate students and military officers around the world chipped in. <br />They recommended 110 targets, half of which Goldcorp hadn't previously identified. <br />Four-fifths of them turned out to contain gold. <br />Since then, the company's value has rocketed from $100m to $9bn.<br />
Eli Lilly<br />Eli Lilly, faced with the decline in revenues from Prozac, launched “Research without walls” in the mid-90s to create a network of external researchers in biotech, academia and so on. <br />Eli Lilly then launched ‘InnoCentive’ to bring problems (from companies) and solutions (from independent scientists) together.<br />It now boasts 110,000 solvers in more than 175 countries.<br />Eli Lilly has generated almost $2billion in revenues from projects resulting from its “Research without walls”.<br />
Social Networking<br /> Lists of all your contacts, friends and/or family in an online community, where you can gain ‘introductions’ to your contacts’ contacts, your contacts’ contacts’ contacts and so on.<br />
Anything that is in the world when you're born is normal and ordinary and is just a natural part of the way the world works. <br /> Anything that's invented between when you're fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. <br /> Anything invented after you're thirty-five is against the natural order of things.<br />Douglas Adams<br />
Folksonomies / Tagging<br />[As opposed to standard classification systems, or ‘taxonomy’]<br />Folksonomies are the categorisation by users of all kinds of content, using ‘tags’<br />Taxonomy can benefit from folksonomy by getting users (employees, customers, students…) to tag articles, books, reports, presentations, products and services, thus making them easier to find for other users...<br />
Tagging and bookmarks on the Consulting website<br />
RSS Feeds<br />RSS = Really Simple Syndication<br />A system that allows a user to be automatically notified (through the RSS Reader they install on their computer) whenever particular websites (including blogs or podcasts) are updated. <br />It avoids the need to visit different websites every day to check the content.<br />
RSS Feeds<br />Set up a feed for your class online portal so that all students can be automatically notified when new content is available.<br />Reduce the email clutter!<br />
Podcasting<br />Downloads of audio or video content that can be listened to later on a computer or transferred to an mp3 player (etc.). <br />Not to be confused with ‘streaming’ where you listen to the audio/watch the video as it comes directly from the provider’s website and cannot be stored on your own machine. <br />However, they are far more complicated than Blogs to set up and don’t generally allow interactivity.<br />They can be one-off recordings or a series of episodes, which users can automatically download.<br />
Widgets <br />Small programs (or interactive virtual tools) that are ‘bolted on’ to existing applications.<br />They can be used on your Operating System, on programs such as Google Desktop, or on personalisable websites such as iGoogle and Facebook. <br />Widgets tend to be spread through viral networks.<br />Create a widget that promotes your school and you can reach hundreds of thousands of prospective students with minimal cost.<br />
Virtual Worlds<br />Virtual worlds, such as SecondLife.com, There.com and EntropiaUniverse.com, allow real-time interaction with other users.<br />You create a virtual person (an ‘avatar’) and can buy and sell property and other products and services.<br />SecondLife has 1.6 million regular users, and $1.2 million is spent in the virtual world every day.<br />
Julie Shannan – first virtual graduate<br />Texas State Technical College's virtual college (vTSTC) in Second Life announces the first known student to graduate from a certificate program taken entirely in a virtual environment. Julie Shannan graduated with a certificate in digital media on Wednesday, May 6, 2009. <br />
16 Ways to use SL<br />Data Visualisation (Eg: DNA strands)<br />Interactive Library (Eg: more interactive versions of Learning Objects)<br />Connection/Conferencing<br />Role Playing (Eg: language classes; legal negotiation/courtrooms)<br />Simulation (Eg: to see effects of vision impairment; schizophrenia)<br />Games for learning<br />Soft-Skill Development (Eg: Leadership/Teamwork)<br />Research (Eg: business scenarios, identity issues)<br />Virtual Tourism/Field Trips (Eg: Sistine Chapel, Louvre, etc.)<br />Social Device (Eg: virtual parties)<br />Anonymity (to allow students to discuss issues with more honesty and freedom)<br />Machinima Creation (filming videos ‘in-world’)<br />Recruitment (both for student numbers; and for jobs)<br />Marketing/Promotion (of courses, events or any other issue)<br />Building for building’s sake (creativity/technical skills)<br />Virtual Action Learning (Open Learning Environment)<br />Michele Ryan, Department of Management Learning & Leadership, <br />Lancaster University<br />