e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

commercethe experiential e-commerce Moving from geeks-AR towards multichannel business applications

Seac02 is an Italian company active in the AR sector since 2004,providing AR solutions mainly based on computer vision2

International network• Metterei la nostra presenza sul mercato mondiale, in termini di customers, partner e resellers, e clienti prendendo i dati dal sito web che ti giro sotto. of•• resellers and partners Over 3k users active world wide About 10k downloads of our authoring tool Over3k registered users world wide About 10k downloads of our authoring tool3

eventually AR started being popular5

Engaging people with Viral marketing campaigns 6

With Entertainment and Gaming7

With virtual Try-on for product experience8

Even thanks to the diffusion of new technologies coming with smartphones and new concept devices GPS & Compass Live camera images9

Computer Vision based Mobile AR …10

GPS & compass based Mobile AR …11

Focusing on Product Experience And try-on applications12

We saw Try-onof glasses13

Try-on of watches14

Virtual Try-on of shoes15

Try-on of hair styles16

What do these AR applications have in common17

on demand Projects wow effect for the temporary not continued campaigns after launch18

Our experience…Our customers highlighted difficulties and high level budgets required to generate and publish contents and technological barriers to get them accessible easily19

Seac02 unveils the commerce platform20

The commerce platform offers a series of services in cloud to easily generate and manage contents and AR projects For product experiences21

The commerce platform means to be multi channel22

and cross platform based23

Do you have a 3D model?24

Connect to the platform25

Use the available tools to prepare your 3D26

Don’t have a 3D model?27

Create it in a few shots28

upload your photos and get your 3D model from the platform29

Create all the instances of your product30

You can generate Realtime rendered 3D Or HTML5 360 Interactive 360° °31

As well as Set up your AR project32

Choose the technology you want to use (marker, NFT, NI…) And your target (web, mobile, kiosk…)33

Store them on the in cloud platform34

Get your script to be embedded in your web store page35

A complete platform to WEAR Create & Augment ViewConfidential 36

There’s more At the Seac02 is going to introduce the new concept of Extended Virtuality a new way to live our commerce37

advantages?Accessibility Multichannel Low management cost pay per useWe deal with storage, delivery, maintenance andany logistic issueUsers must just embed their own contentsIndustrial process, do-it-your-self for the user38

Thank you Ing. Matteo Gualano COO Seac02 S.r.l. matteo.gualano@seac02.it www.seac02.it Follow Be friend Join the group seac02 Linceo VR Seac02 esquarecommerce39

http://eligo.seac02.it	2599
http://augmentedrealityevent.com	2277
http://www.seac02.it	1283
http://development.blog.shinobi.jp	25
http://translate.googleusercontent.com	19
url_unknown	17
https://posterous.com	3
http://webcache.googleusercontent.com	2
http://paper.li	1
http://www.hanrss.com	1

e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications

by Linceo Vr on May 25, 2011

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