You want it when?! Content strategy for an impatient world

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In this webcast recording, Sarah O'Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including ...

In this webcast recording, Sarah O'Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.

To meet these requirements, we must increase the velocity of technical communication. That means stripping out inefficiency and creating content development workflows that eliminate wasted time. Most publishing systems are ill-equipped for flexible, fast, and changeable production. Instead, they are intended to support a manufacturing process, in which the result is static (like print or PDF).

For today's workflows, this approach is not good enough. We must increase our velocity so that we can support the requirements that are coming.

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You want it when?! Content strategy for an impatient world You want it when?! Content strategy for an impatient world Presentation Transcript

  • Before we begin… ❖ Everyone is muted except for the presenter and the moderator. ❖ Please ask your questions through the Questions area in the webcast interface. ❖ The presentation is being recorded.
  • “You want it when?!?” Flickr: ken_from_md Sarah O’Keefe @sarahokeefe Scriptorium Publishing
  • Sarah O’Keefe, @sarahokeefe ❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina ❖ Coauthor with Alan Pringle 
 of Content Strategy 101 ❖ Interested in intersection of 
 content, publishing, and 
 technology
  • Flickr: mytmossWe need velocity.
  • Content strategy Support the organization’s business goals using information and information products.
  • Flickr: grendelkhan Velocity and content strategy…
  • Know the business
  • ! Align with business goals
  • ! ! Style guides and terminology
  • ! ! ! Voice and tone
  • ! ! ! ! Production systems
  • Flickr: brittanyg ! ! ! ! ! Intelligent content
  • Flickr: brittanyg ! ! ! ! ! ! Integration
  • Know the business Align with business goals Style guides and terminology Voice and tone Production systems Intelligent content Integration
  • How do we make it happen?
  • Flickr: kirinqueen Operations need 
 to be impeccable.
  • Authoring velocity Flickr: pedrosz
  • Reduce, reuse, recycle
  • Editing velocity Flickr: nicokaiser
  • Controlled language software
  • Production velocity Flickr: dingopup
  • Production system must automate formatting.
  • Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46 Distribution velocity
  • Localization velocity Flickr: furphotos
  • Good source content Machine translation Automated formatting (again) Flickr: furphotos
  • Global content strategy should be redundant.flickr: dtaylorcreative
  • Globalization drives 
 content strategy. flickr: titushageman
  • flickr: tanyadurrant Efficient localization is a basic prerequisite.
  • flickr: tanyadurrant What drives efficient localization?
  • flickr: tambako HINT: It’s not the service provider.
  • flickr: tanyadurrant It’s the quality of the input.
  • Localization:
 just along for the ride. flickr: pmarkham
  • A computer can do more
 than a typewriter.
  • Low-quality source content = inefficient localization flickr: dominicspic
  • Image: NASA In a multilingual workflow, inefficiency = death.
  • Image: NASA In a monolingual workflow, inefficiency = slow death.
  • We cannot survive unless we evolve. Quickly.
  • Content has never been for the faint of heart… Flickr: jlascar
  • We must adapt to changes… Flickr: Marie Hale
  • Prioritize Flickr: beleaveme
  • The old way is not going to work. Flickr: nostri-imago
  • Flickr: ullisandersson One last thing…
  • Questions?