Before	
 we	
 begin…
❖ Everyone is muted except for the
presenter and the moderator.
❖ Please ask your questions through t...
“You	
 want	
 it	
 
when?!?”
Flickr: ken_from_md
Sarah O’Keefe	

@sarahokeefe	

Scriptorium Publishing
Sarah	
 O’Keefe,	
 @sarahokeefe
❖ Founder and president, Scriptorium
Publishing, www.scriptorium.com,
North Carolina
❖ Coa...
Flickr: mytmossWe	
 need	
 velocity.
Content	
 strategy	
 
Support	
 the	
 
organization’s	
 business	
 
goals	
 using	
 information	
 
and	
 information	
 
pr...
Flickr: grendelkhan
Velocity	
 and	
 content	
 strategy…
Know	
 the	
 business
!
Align	
 with	
 business	
 goals
!
!
Style	
 guides	
 and	
 terminology
!
!
!
Voice	
 and	
 tone
!
!
!
!
Production	
 systems
Flickr: brittanyg
!
!
!
!
!
Intelligent	
 content
Flickr: brittanyg
!
!
!
!
!
!
Integration
Know	
 the	
 business	
 
Align	
 with	
 business	
 goals	
 
Style	
 guides	
 and	
 terminology	
 
Voice	
 and	
 tone	
 
Pr...
How	
 do	
 we	
 make	
 it	
 happen?
Flickr: kirinqueen
Operations	
 need	
 

to	
 be	
 impeccable.
Authoring	
 velocity
Flickr: pedrosz
Reduce,	
 reuse,	
 recycle
Editing	
 velocity
Flickr: nicokaiser
Controlled	
 language	
 software
Production	
 velocity
Flickr: dingopup
Production	
 system	
 must	
 
automate	
 formatting.
Flickr: WI Department of Natural
Resources, mstharpe, daysofthundr46
Distribution	
 velocity
Localization	
 velocity
Flickr: furphotos
Good	
 source	
 content
Machine	
 translation
Automated	
 formatting	
 (again)
Flickr: furphotos
Global	
 
content	
 
strategy
should	
 be	
 
redundant.flickr: dtaylorcreative
Globalization	
 
drives	
 

content	
 
strategy.
flickr: titushageman
flickr: tanyadurrant
Efficient	
 localization	
 is	
 a	
 
basic	
 prerequisite.
flickr: tanyadurrant
What	
 drives	
 efficient	
 
localization?
flickr: tambako
HINT:	
 It’s	
 
not	
 the	
 
service	
 
provider.
flickr: tanyadurrant
It’s	
 the	
 quality	
 
of	
 the	
 input.
Localization:

just	
 along	
 for	
 the	
 ride.
flickr: pmarkham
A	
 computer	
 can	
 do	
 more

than	
 a	
 typewriter.
Low-quality	
 source	
 content	
 =	
 
inefficient	
 localization
flickr: dominicspic
Image: NASA
In	
 a	
 multilingual	
 workflow,	
 
inefficiency	
 =	
 death.
Image: NASA
In	
 a	
 monolingual	
 workflow,	
 
inefficiency	
 =	
 slow	
 death.
We	
 cannot	
 survive	
 unless	
 we	
 
evolve.	
 Quickly.
Content	
 
has	
 never	
 
been	
 for	
 
the	
 faint	
 of	
 
heart…
Flickr: jlascar
We	
 must	
 adapt	
 to	
 
changes…
Flickr: Marie Hale
Prioritize
Flickr: beleaveme
The	
 old	
 way	
 is	
 not	
 
going	
 to	
 work.
Flickr: nostri-imago
Flickr: ullisandersson
One	
 last	
 
thing…
Questions?
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You want it when?! Content strategy for an impatient world

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In this webcast recording, Sarah O'Keefe discusses how content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more.

To meet these requirements, we must increase the velocity of technical communication. That means stripping out inefficiency and creating content development workflows that eliminate wasted time. Most publishing systems are ill-equipped for flexible, fast, and changeable production. Instead, they are intended to support a manufacturing process, in which the result is static (like print or PDF).

For today's workflows, this approach is not good enough. We must increase our velocity so that we can support the requirements that are coming.

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You want it when?! Content strategy for an impatient world

  1. 1. Before we begin… ❖ Everyone is muted except for the presenter and the moderator. ❖ Please ask your questions through the Questions area in the webcast interface. ❖ The presentation is being recorded.
  2. 2. “You want it when?!?” Flickr: ken_from_md Sarah O’Keefe @sarahokeefe Scriptorium Publishing
  3. 3. Sarah O’Keefe, @sarahokeefe ❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina ❖ Coauthor with Alan Pringle 
 of Content Strategy 101 ❖ Interested in intersection of 
 content, publishing, and 
 technology
  4. 4. Flickr: mytmossWe need velocity.
  5. 5. Content strategy Support the organization’s business goals using information and information products.
  6. 6. Flickr: grendelkhan Velocity and content strategy…
  7. 7. Know the business
  8. 8. ! Align with business goals
  9. 9. ! ! Style guides and terminology
  10. 10. ! ! ! Voice and tone
  11. 11. ! ! ! ! Production systems
  12. 12. Flickr: brittanyg ! ! ! ! ! Intelligent content
  13. 13. Flickr: brittanyg ! ! ! ! ! ! Integration
  14. 14. Know the business Align with business goals Style guides and terminology Voice and tone Production systems Intelligent content Integration
  15. 15. How do we make it happen?
  16. 16. Flickr: kirinqueen Operations need 
 to be impeccable.
  17. 17. Authoring velocity Flickr: pedrosz
  18. 18. Reduce, reuse, recycle
  19. 19. Editing velocity Flickr: nicokaiser
  20. 20. Controlled language software
  21. 21. Production velocity Flickr: dingopup
  22. 22. Production system must automate formatting.
  23. 23. Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46 Distribution velocity
  24. 24. Localization velocity Flickr: furphotos
  25. 25. Good source content Machine translation Automated formatting (again) Flickr: furphotos
  26. 26. Global content strategy should be redundant.flickr: dtaylorcreative
  27. 27. Globalization drives 
 content strategy. flickr: titushageman
  28. 28. flickr: tanyadurrant Efficient localization is a basic prerequisite.
  29. 29. flickr: tanyadurrant What drives efficient localization?
  30. 30. flickr: tambako HINT: It’s not the service provider.
  31. 31. flickr: tanyadurrant It’s the quality of the input.
  32. 32. Localization:
 just along for the ride. flickr: pmarkham
  33. 33. A computer can do more
 than a typewriter.
  34. 34. Low-quality source content = inefficient localization flickr: dominicspic
  35. 35. Image: NASA In a multilingual workflow, inefficiency = death.
  36. 36. Image: NASA In a monolingual workflow, inefficiency = slow death.
  37. 37. We cannot survive unless we evolve. Quickly.
  38. 38. Content has never been for the faint of heart… Flickr: jlascar
  39. 39. We must adapt to changes… Flickr: Marie Hale
  40. 40. Prioritize Flickr: beleaveme
  41. 41. The old way is not going to work. Flickr: nostri-imago
  42. 42. Flickr: ullisandersson One last thing…
  43. 43. Questions?

×