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Webcast: The economics of information

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Sarah O'Keefe discusses how the cost of developing content affects what is actually created. She leads with a discussion of Gutenberg and how we went from gorgeous, unaffordable, artistic books that ...

Sarah O'Keefe discusses how the cost of developing content affects what is actually created. She leads with a discussion of Gutenberg and how we went from gorgeous, unaffordable, artistic books that took years to produce to more plebeian, but affordable books. Then, she considers today's situation, with particular attention to the possibilities of video, information apps, and a look at what has NOT changed. The cost of video distribution, for example, is effectively zero because of YouTube, but in a technical communication environment, the time required to produce video is presenting an obstacle to increased use of video.

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