Trends in technical communication for 2010
by Scriptorium Publishing on May 25, 2010
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Slides from a webcast on May 20, 2010, with Ellis Pratt, Tony Self, and Sarah O'Keefe
Slides from a webcast on May 20, 2010, with Ellis Pratt, Tony Self, and Sarah O'Keefe
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Emotional engagement with the company
Importance of the post-sales experience
Have a plan
Bonding, personalisation and empowerment
Include documentation in the plan
Professional writing (broadly) is growing in rhetorical...
…but declining in expository disciplines
Newspaper journalism is dying
Government “media advisors” are breeding
Where are these graduates going to work?
In Corporates and Government, producing uncritical “news”
Will this also happen to technical communicators?
Brochures, fact sheets, Web blurb
“Traditional” documentation left to peer generation
Just as is happening in the “blogosphere”
but also reuse = cost reduction
now, XML is shifting toward a foundational technology that enables new stuff, like integration with user-generated content, personalization, etc.
It’s becoming a prerequisite rather than a feature.
Hard to determine the ROI and gain budget
Can do it with Web content
Is there a self-regulating system in play?
Between Support, Documentation and UGC?
Younger people prefer words to speech
Move back to text based support?
Documents in XML can be “processed”
Reference documents generated by scripts run against code source
CSIRO work generating user documentation from test scripts
Even graphics generated from “data”
Move from content creation to content editing