Sarah O’Keefe, Scriptorium Publishing                                                                         background i...
❖       Founder and president, Scriptorium                         Publishing                 ❖       Content strategy for...
❖      My ID: @sarahokeefe                 ❖      Scriptorium: @ScriptoriumTech                 ❖      #tekom11 for the co...
Flickr: arnoldSaturday, October 22, 2011
Hillesund, Terje. "Reading Books in the Digital Age subsequent to Amazon, Google and the long tail"                       ...
reading                          writing                     distribution                                   production    ...
reading            writing                     distribution                     production                   representatio...
reading     writing                     distribution          production                   representation        storingSa...
reading          writing                     distribution               production                   representation       ...
reading (consumption)                     writing (authoring)                     distribution            production      ...
Flickr: theleggettSaturday, October 22, 2011
Flickr: stevecadmanSaturday, October 22, 2011
Flickr: tm-tmSaturday, October 22, 2011
❖       Hand-copied manuscripts                 ❖       Every copy unique and usually                         commissioned...
Saturday, October 22, 2011
Flickr: spleeneySaturday, October 22, 2011
Flickr: munksynzSaturday, October 22, 2011
Saturday, October 22, 2011
Saturday, October 22, 2011
❖       Printed books                 ❖       Years-long process to set up press; but                         unlimited co...
Saturday, October 22, 2011
Flickr: pathawksSaturday, October 22, 2011
Flickr/kellymccarthySaturday, October 22, 2011
Rosenwald Collection, Rare Book and Special Collections Division (1)Saturday, October 22, 2011
Saturday, October 22, 2011
Saturday, October 22, 2011
Head First Java, Kathy SierraSaturday, October 22, 2011
http://idsgn.org/posts/award-winning-print-design-from-cannes-lions-2010/Saturday, October 22, 2011
Image: hanselman.comSaturday, October 22, 2011
Flickr: bradipoSaturday, October 22, 2011
Saturday, October 22, 2011
❖       Printers           ❖       Literacy           ❖       Information becomes                   accessible           ❖...
❖       Scribes            ❖       Illuminators            ❖       Censorship            ❖       Political controlSaturday...
12,000,000                             	  	                                                                               ...
400                             300           2002           2003          200           2004           2005           200...
Amazon tablet announcement, September 28, 2011                                   Silicon Alley Insider: http://articles.bu...
❖       iPad tablet publishing didn’t exist three                         years old.                 ❖       Kindle publis...
I Love Lucy, The Candy Wrapping Job, http://www.youtube.com/watch?v=uztA6JCKB4sSaturday, October 22, 2011
Saturday, October 22, 2011
❖       Reusable components                 ❖       Layers                 ❖       Pay attention to localization issuesSat...
Google AnalyticsSaturday, October 22, 2011
❖       Content storage and representation are                         often tied together. Exceptions:                   ...
<note>         <pitch>           <step>G</step>           <alter>1</alter>           <octave>5</octave>         </pitch>  ...
❖       Separate roles and responsibilities                 ❖       Publishing velocity                 ❖       Customizin...
Saturday, October 22, 2011
Flickr/kellymccarthySaturday, October 22, 2011
Flickr/kossySaturday, October 22, 2011
hubblesite.orgSaturday, October 22, 2011
16                                                                                       12                    Copy 4     ...
“There was 5 exabytes of information                     created between the dawn of                     civilization thro...
http://www.behance.net/gallery/Honest-logos/1222137Saturday, October 22, 2011
❖       Hand-copied books                       ❖     Generally commissioned                       ❖     Often customized ...
Saturday, October 22, 2011
Geoffrey LuttrellSaturday, October 22, 2011
Flickr: kellymccarthySaturday, October 22, 2011
Saturday, October 22, 2011
Saturday, October 22, 2011
Saturday, October 22, 2011
Saturday, October 22, 2011
Saturday, October 22, 2011
google.deSaturday, October 22, 2011
Saturday, October 22, 2011
Saturday, October 22, 2011
Saturday, October 22, 2011
❖       How do you navigate an interactive                         e-book?                 ❖       The page number conundr...
Saturday, October 22, 2011
Saturday, October 22, 2011
❖       “It is hard to imagine today, but one of                     the greatest contributions of e-books may            ...
❖       Distribution is now free.                 ❖       All text cycle components are separated                         ...
Flickr: bikerjunSaturday, October 22, 2011
❖       Sarah OKeefe                 ❖       www.scriptorium.com                 ❖       okeefe@scriptorium.com           ...
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The economics of information, tekom/tcworld 2011

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Sarah O'Keefe of Scriptorium Publishing presents on the parallels between the rise of the printing press and the rise of digital publishing at tekom/tcworld 2011 in Wiesbaden.

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The economics of information, tekom/tcworld 2011

  1. 1. Sarah O’Keefe, Scriptorium Publishing background image flickr: thelastminuteSaturday, October 22, 2011
  2. 2. ❖ Founder and president, Scriptorium Publishing ❖ Content strategy for technical communication ❖ Interested in collision of content, publishing, and technologySaturday, October 22, 2011
  3. 3. ❖ My ID: @sarahokeefe ❖ Scriptorium: @ScriptoriumTech ❖ #tekom11 for the conferenceSaturday, October 22, 2011
  4. 4. Flickr: arnoldSaturday, October 22, 2011
  5. 5. Hillesund, Terje. "Reading Books in the Digital Age subsequent to Amazon, Google and the long tail" First Monday [Online],Volume 12 Number 9 (3 September 2007). Retrieved on June 30, 2011.Saturday, October 22, 2011
  6. 6. reading writing distribution production representation storing Hillesund, Terje. "Reading Books in the Digital Age subsequent to Amazon, Google and the long tail" First Monday [Online],Volume 12 Number 9 (3 September 2007). Retrieved on June 30, 2011.Saturday, October 22, 2011
  7. 7. reading writing distribution production representation storingSaturday, October 22, 2011
  8. 8. reading writing distribution production representation storingSaturday, October 22, 2011
  9. 9. reading writing distribution production representation storingSaturday, October 22, 2011
  10. 10. reading (consumption) writing (authoring) distribution production representation storingSaturday, October 22, 2011
  11. 11. Flickr: theleggettSaturday, October 22, 2011
  12. 12. Flickr: stevecadmanSaturday, October 22, 2011
  13. 13. Flickr: tm-tmSaturday, October 22, 2011
  14. 14. ❖ Hand-copied manuscripts ❖ Every copy unique and usually commissioned for a specific buyer ❖ Years-long process to make a copy ❖ Great artistic achievementsSaturday, October 22, 2011
  15. 15. Saturday, October 22, 2011
  16. 16. Flickr: spleeneySaturday, October 22, 2011
  17. 17. Flickr: munksynzSaturday, October 22, 2011
  18. 18. Saturday, October 22, 2011
  19. 19. Saturday, October 22, 2011
  20. 20. ❖ Printed books ❖ Years-long process to set up press; but unlimited copies possible ❖ Craft rather than artSaturday, October 22, 2011
  21. 21. Saturday, October 22, 2011
  22. 22. Flickr: pathawksSaturday, October 22, 2011
  23. 23. Flickr/kellymccarthySaturday, October 22, 2011
  24. 24. Rosenwald Collection, Rare Book and Special Collections Division (1)Saturday, October 22, 2011
  25. 25. Saturday, October 22, 2011
  26. 26. Saturday, October 22, 2011
  27. 27. Head First Java, Kathy SierraSaturday, October 22, 2011
  28. 28. http://idsgn.org/posts/award-winning-print-design-from-cannes-lions-2010/Saturday, October 22, 2011
  29. 29. Image: hanselman.comSaturday, October 22, 2011
  30. 30. Flickr: bradipoSaturday, October 22, 2011
  31. 31. Saturday, October 22, 2011
  32. 32. ❖ Printers ❖ Literacy ❖ Information becomes accessible ❖ Newspapers, but not for 150 yearsSaturday, October 22, 2011
  33. 33. ❖ Scribes ❖ Illuminators ❖ Censorship ❖ Political controlSaturday, October 22, 2011
  34. 34. 12,000,000 8,000,000 4,000,000 0 pre-Gutenberg 50 years after Gutenberg http://www.hrc.utexas.edu/educator/modules/gutenberg/books/legacy/Saturday, October 22, 2011
  35. 35. 400 300 2002 2003 200 2004 2005 2006 100 2007 2008 0 2009 2010 (through Oct) http://idpf.org/about-us/industry-statisticsSaturday, October 22, 2011
  36. 36. Amazon tablet announcement, September 28, 2011 Silicon Alley Insider: http://articles.businessinsider.com/2011-09-28/tech/Saturday, October 22, 2011
  37. 37. ❖ iPad tablet publishing didn’t exist three years old. ❖ Kindle publishing didn’t exist five years ago. ❖ What can we expect?Saturday, October 22, 2011
  38. 38. I Love Lucy, The Candy Wrapping Job, http://www.youtube.com/watch?v=uztA6JCKB4sSaturday, October 22, 2011
  39. 39. Saturday, October 22, 2011
  40. 40. ❖ Reusable components ❖ Layers ❖ Pay attention to localization issuesSaturday, October 22, 2011
  41. 41. Google AnalyticsSaturday, October 22, 2011
  42. 42. ❖ Content storage and representation are often tied together. Exceptions: ❖ Text-to-speech functionality ❖ Animation with layers ❖ Need the ability to separate audio and video into cycle componentsSaturday, October 22, 2011
  43. 43. <note> <pitch> <step>G</step> <alter>1</alter> <octave>5</octave> </pitch> <duration>2</duration> <voice>1</voice> <type>eighth</type> <accidental>sharp</accidental> <stem>down</stem> <beam number="1">end</beam> <notations> <slur type="stop" number="1"/> </notations> </note> flickr: pflySaturday, October 22, 2011
  44. 44. ❖ Separate roles and responsibilities ❖ Publishing velocity ❖ Customizing contentSaturday, October 22, 2011
  45. 45. Saturday, October 22, 2011
  46. 46. Flickr/kellymccarthySaturday, October 22, 2011
  47. 47. Flickr/kossySaturday, October 22, 2011
  48. 48. hubblesite.orgSaturday, October 22, 2011
  49. 49. 16 12 Copy 4 8 Copy 3 Copy 2 Copy 1 4 Before Gutenberg Gutenberg 0 XMLSaturday, October 22, 2011
  50. 50. “There was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing… People aren’t ready for the technology revolution that’s going to happen to them.” Eric Schmidt, Google http://www.readwriteweb.com/archives/google_ceo_schmidt_people_arent_ready_for_the_tech.phpSaturday, October 22, 2011
  51. 51. http://www.behance.net/gallery/Honest-logos/1222137Saturday, October 22, 2011
  52. 52. ❖ Hand-copied books ❖ Generally commissioned ❖ Often customized for the buyer ❖ Gutenberg Bible ❖ 42 lines of standard printing ❖ Customized illuminationSaturday, October 22, 2011
  53. 53. Saturday, October 22, 2011
  54. 54. Geoffrey LuttrellSaturday, October 22, 2011
  55. 55. Flickr: kellymccarthySaturday, October 22, 2011
  56. 56. Saturday, October 22, 2011
  57. 57. Saturday, October 22, 2011
  58. 58. Saturday, October 22, 2011
  59. 59. Saturday, October 22, 2011
  60. 60. Saturday, October 22, 2011
  61. 61. google.deSaturday, October 22, 2011
  62. 62. Saturday, October 22, 2011
  63. 63. Saturday, October 22, 2011
  64. 64. Saturday, October 22, 2011
  65. 65. ❖ How do you navigate an interactive e-book? ❖ The page number conundrum ❖ Faceted search ❖ Social searchSaturday, October 22, 2011
  66. 66. Saturday, October 22, 2011
  67. 67. Saturday, October 22, 2011
  68. 68. ❖ “It is hard to imagine today, but one of the greatest contributions of e-books may eventually be in improving literacy and education in less-developed countries. Today people in poor countries cannot afford to buy books and rarely have access to a library.” (Bill Gates, 1999)Saturday, October 22, 2011
  69. 69. ❖ Distribution is now free. ❖ All text cycle components are separated for text, but not other content. ❖ Look for technical advances that improve separation for other content. ❖ In the near term, expect an explosion of cheap text.Saturday, October 22, 2011
  70. 70. Flickr: bikerjunSaturday, October 22, 2011
  71. 71. ❖ Sarah OKeefe ❖ www.scriptorium.com ❖ okeefe@scriptorium.com ❖ Twitter: @sarahokeefe ❖ +1 919 459 5362Saturday, October 22, 2011
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