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The economics of information, tekom/tcworld 2011
 

The economics of information, tekom/tcworld 2011

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Sarah O'Keefe of Scriptorium Publishing presents on the parallels between the rise of the printing press and the rise of digital publishing at tekom/tcworld 2011 in Wiesbaden.

Sarah O'Keefe of Scriptorium Publishing presents on the parallels between the rise of the printing press and the rise of digital publishing at tekom/tcworld 2011 in Wiesbaden.

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    The economics of information, tekom/tcworld 2011 The economics of information, tekom/tcworld 2011 Presentation Transcript

    • Sarah O’Keefe, Scriptorium Publishing background image flickr: thelastminuteSaturday, October 22, 2011
    • ❖ Founder and president, Scriptorium Publishing ❖ Content strategy for technical communication ❖ Interested in collision of content, publishing, and technologySaturday, October 22, 2011
    • ❖ My ID: @sarahokeefe ❖ Scriptorium: @ScriptoriumTech ❖ #tekom11 for the conferenceSaturday, October 22, 2011
    • Flickr: arnoldSaturday, October 22, 2011
    • Hillesund, Terje. "Reading Books in the Digital Age subsequent to Amazon, Google and the long tail" First Monday [Online],Volume 12 Number 9 (3 September 2007). Retrieved on June 30, 2011.Saturday, October 22, 2011
    • reading writing distribution production representation storing Hillesund, Terje. "Reading Books in the Digital Age subsequent to Amazon, Google and the long tail" First Monday [Online],Volume 12 Number 9 (3 September 2007). Retrieved on June 30, 2011.Saturday, October 22, 2011
    • reading writing distribution production representation storingSaturday, October 22, 2011
    • reading writing distribution production representation storingSaturday, October 22, 2011
    • reading writing distribution production representation storingSaturday, October 22, 2011
    • reading (consumption) writing (authoring) distribution production representation storingSaturday, October 22, 2011
    • Flickr: theleggettSaturday, October 22, 2011
    • Flickr: stevecadmanSaturday, October 22, 2011
    • Flickr: tm-tmSaturday, October 22, 2011
    • ❖ Hand-copied manuscripts ❖ Every copy unique and usually commissioned for a specific buyer ❖ Years-long process to make a copy ❖ Great artistic achievementsSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • Flickr: spleeneySaturday, October 22, 2011
    • Flickr: munksynzSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • ❖ Printed books ❖ Years-long process to set up press; but unlimited copies possible ❖ Craft rather than artSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • Flickr: pathawksSaturday, October 22, 2011
    • Flickr/kellymccarthySaturday, October 22, 2011
    • Rosenwald Collection, Rare Book and Special Collections Division (1)Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • Head First Java, Kathy SierraSaturday, October 22, 2011
    • http://idsgn.org/posts/award-winning-print-design-from-cannes-lions-2010/Saturday, October 22, 2011
    • Image: hanselman.comSaturday, October 22, 2011
    • Flickr: bradipoSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • ❖ Printers ❖ Literacy ❖ Information becomes accessible ❖ Newspapers, but not for 150 yearsSaturday, October 22, 2011
    • ❖ Scribes ❖ Illuminators ❖ Censorship ❖ Political controlSaturday, October 22, 2011
    • 12,000,000 8,000,000 4,000,000 0 pre-Gutenberg 50 years after Gutenberg http://www.hrc.utexas.edu/educator/modules/gutenberg/books/legacy/Saturday, October 22, 2011
    • 400 300 2002 2003 200 2004 2005 2006 100 2007 2008 0 2009 2010 (through Oct) http://idpf.org/about-us/industry-statisticsSaturday, October 22, 2011
    • Amazon tablet announcement, September 28, 2011 Silicon Alley Insider: http://articles.businessinsider.com/2011-09-28/tech/Saturday, October 22, 2011
    • ❖ iPad tablet publishing didn’t exist three years old. ❖ Kindle publishing didn’t exist five years ago. ❖ What can we expect?Saturday, October 22, 2011
    • I Love Lucy, The Candy Wrapping Job, http://www.youtube.com/watch?v=uztA6JCKB4sSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • ❖ Reusable components ❖ Layers ❖ Pay attention to localization issuesSaturday, October 22, 2011
    • Google AnalyticsSaturday, October 22, 2011
    • ❖ Content storage and representation are often tied together. Exceptions: ❖ Text-to-speech functionality ❖ Animation with layers ❖ Need the ability to separate audio and video into cycle componentsSaturday, October 22, 2011
    • <note> <pitch> <step>G</step> <alter>1</alter> <octave>5</octave> </pitch> <duration>2</duration> <voice>1</voice> <type>eighth</type> <accidental>sharp</accidental> <stem>down</stem> <beam number="1">end</beam> <notations> <slur type="stop" number="1"/> </notations> </note> flickr: pflySaturday, October 22, 2011
    • ❖ Separate roles and responsibilities ❖ Publishing velocity ❖ Customizing contentSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • Flickr/kellymccarthySaturday, October 22, 2011
    • Flickr/kossySaturday, October 22, 2011
    • hubblesite.orgSaturday, October 22, 2011
    • 16 12 Copy 4 8 Copy 3 Copy 2 Copy 1 4 Before Gutenberg Gutenberg 0 XMLSaturday, October 22, 2011
    • “There was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing… People aren’t ready for the technology revolution that’s going to happen to them.” Eric Schmidt, Google http://www.readwriteweb.com/archives/google_ceo_schmidt_people_arent_ready_for_the_tech.phpSaturday, October 22, 2011
    • http://www.behance.net/gallery/Honest-logos/1222137Saturday, October 22, 2011
    • ❖ Hand-copied books ❖ Generally commissioned ❖ Often customized for the buyer ❖ Gutenberg Bible ❖ 42 lines of standard printing ❖ Customized illuminationSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • Geoffrey LuttrellSaturday, October 22, 2011
    • Flickr: kellymccarthySaturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • google.deSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • ❖ How do you navigate an interactive e-book? ❖ The page number conundrum ❖ Faceted search ❖ Social searchSaturday, October 22, 2011
    • Saturday, October 22, 2011
    • Saturday, October 22, 2011
    • ❖ “It is hard to imagine today, but one of the greatest contributions of e-books may eventually be in improving literacy and education in less-developed countries. Today people in poor countries cannot afford to buy books and rarely have access to a library.” (Bill Gates, 1999)Saturday, October 22, 2011
    • ❖ Distribution is now free. ❖ All text cycle components are separated for text, but not other content. ❖ Look for technical advances that improve separation for other content. ❖ In the near term, expect an explosion of cheap text.Saturday, October 22, 2011
    • Flickr: bikerjunSaturday, October 22, 2011
    • ❖ Sarah OKeefe ❖ www.scriptorium.com ❖ okeefe@scriptorium.com ❖ Twitter: @sarahokeefe ❖ +1 919 459 5362Saturday, October 22, 2011