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The Bottom Line: Globalization and the Dependence on Intelligent Content

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In this presentation, Bill Swallow takes a look at intelligent content's role in global markets, and how the entire content cycle directly affects a business's bottom line (revenue). Though we are often concerned with cost of translation when developing content for global markets, traditional cost reduction practices (translation memory, reduced rates) simply aren't enough. The number one means of cost control when engaging global markets is being able to establish a profitable revenue stream by delivering quality product in those markets in a manner that is meaningful to them. By employing intelligent content with attention to globalization, we can ensure that the information we produce meets market and delivery demands in a timely manner.

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