The Bottom Line
Globalization and the Dependence on
Intelligent Content

Bill Swallow, @billswallow
#ICC2014, @scriptorium...
Bill Swallow, @billswallow
❖

Technical Consultant, Scriptorium

❖

Global tech comm practices, process
improvement, local...
You Are Here
Your Audience Is…
…Anywhere
Basic Project Steps

Delivery
Implementation
Concept
Basic Project Steps

Delivery
Implementation
Concept
Here Be Monsters
Dead End
Basic Project Steps

Implementation
Concept

Source
Language
Delivery

Target
Language
Delivery
Chasing Savings

Flickr: kenteegardin www.seniorliving.org
Flickr: stuartpilbrow
The Bottom Line
Revisit The Goal

What’s the Bottom Line?

Flickr: See-ming Lee
A Better Model

Delivery
to all
Implementation
Concept

intelligent content &
internationalization
global
planning
Content Appropriateness
Example: “home run”
Example: “home run”
• Widely understood in North America
• Understood but meaning/use may vary in
other countries
• Not we...
Example: “home run”
• Make note of the meaning and intent
• Work with local resources
• Develop an equivalent approach for...
Global Framework

Concept
• Determine content types
(unique, adaptable, or global)
• Build a semantic taxonomy
• Identify ...
Content Types
Content Types
Content Types

Tech
Comm

Marcom
Content Types

Machine
Translation

Transcreation
The Bottom Line
• Translation isn’t something you
tack on at the end
• When you plan your content, you
should plan for all...
Questions?
Contact information

Bill Swallow
@billswallow
bswallow@scriptorium.com
info@scriptorium.com
scriptorium.com
Upcoming SlideShare
Loading in...5
×

The Bottom Line: Globalization and the Dependence on Intelligent Content

742

Published on

What is intelligent content's role in global markets? How does the content lifecycle affect business results? Though we are often concerned with cost of translation when developing content for global markets, traditional cost reduction practices (translation memory, reduced rates) simply aren't enough. Instead, we need to establish a profitable revenue stream by delivering quality product in global markets. By employing intelligent content with attention to globalization, we can ensure that the information we produce meets market and delivery demands in a timely manner. Delivered by Bill Swallow at the Intelligent Content Conference, February 2014.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
742
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The Bottom Line: Globalization and the Dependence on Intelligent Content"

  1. 1. The Bottom Line Globalization and the Dependence on Intelligent Content Bill Swallow, @billswallow #ICC2014, @scriptorium flickr: epSos .de
  2. 2. Bill Swallow, @billswallow ❖ Technical Consultant, Scriptorium ❖ Global tech comm practices, process improvement, localization
  3. 3. You Are Here
  4. 4. Your Audience Is… …Anywhere
  5. 5. Basic Project Steps Delivery Implementation Concept
  6. 6. Basic Project Steps Delivery Implementation Concept
  7. 7. Here Be Monsters
  8. 8. Dead End
  9. 9. Basic Project Steps Implementation Concept Source Language Delivery Target Language Delivery
  10. 10. Chasing Savings Flickr: kenteegardin www.seniorliving.org
  11. 11. Flickr: stuartpilbrow
  12. 12. The Bottom Line Revisit The Goal What’s the Bottom Line? Flickr: See-ming Lee
  13. 13. A Better Model Delivery to all Implementation Concept intelligent content & internationalization global planning
  14. 14. Content Appropriateness
  15. 15. Example: “home run”
  16. 16. Example: “home run” • Widely understood in North America • Understood but meaning/use may vary in other countries • Not well understood in some countries
  17. 17. Example: “home run” • Make note of the meaning and intent • Work with local resources • Develop an equivalent approach for each unique market need
  18. 18. Global Framework Concept • Determine content types (unique, adaptable, or global) • Build a semantic taxonomy • Identify gaps and potential issues
  19. 19. Content Types
  20. 20. Content Types
  21. 21. Content Types Tech Comm Marcom
  22. 22. Content Types Machine Translation Transcreation
  23. 23. The Bottom Line • Translation isn’t something you tack on at the end • When you plan your content, you should plan for all targets • Keep your target deliveries in sight
  24. 24. Questions?
  25. 25. Contact information Bill Swallow @billswallow bswallow@scriptorium.com info@scriptorium.com scriptorium.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×