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Fame, glory, and ... tech comm??

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Sarah O'Keefe keynote from TCUK 2013, Bristol, UK. Discusses how technical writers need to understand their organization's business to succeed in their jobs.

Sarah O'Keefe keynote from TCUK 2013, Bristol, UK. Discusses how technical writers need to understand their organization's business to succeed in their jobs.

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  • 1. Fame, Glory, and … Tech Comm?? flickr: theodorescott
  • 2. Image: wallaceandgromit.com
  • 3. Photos: wikipedia and jkrowling.com
  • 4. Photo: qaronline.org
  • 5. Source: Wikipedia
  • 6. Flickr: skinnylawyer
  • 7. Flickr: hmomoy Tech comm’s place in the enterprise
  • 8. Famous technical writers…
  • 9. Flickr: ahmedrabea
  • 10. Flickr: digitalwallpapers What is the purpose of tech comm?
  • 11. The Oxford comma? Two spaces or one space after a period? Page breaks? Line breaks? No. No. No.
  • 12. Flickr: Tech Comm. It’s all about the user. W RONG
  • 13. Support the organization’s business goals using information and information products.
  • 14. Too often, technical communication products do not support the organization’s business goals.
  • 15. Flickr: brittanyg
  • 16. Know your business.
  • 17. Align your business goals with your tech comm efforts.
  • 18. Increased focus on international markets
  • 19. Style guides and terminology
  • 20. Automated formatting
  • 21. Reuse Flickr: brittanyg
  • 22. Flickr: valeriebb
  • 23. How should tech comm contribute to the business?
  • 24. http://www.designboom.com/technology/audi-a3-car-manual-enhanced-by-augmented-reality-app/
  • 25. Flickr: charliekwalker
  • 26. Flickr: lizhenry
  • 27. 1. Understand business objectives. 2. Develop content strategy that supports business objectives. 3. PROFIT.
  • 28. Flickr: hmomoy Focus on users and business.
  • 29. Meets user needs Meets business needs
  • 30. Meets user needs Meets business needs Lovingly handcrafted
  • 31. Meets user needs Meets business needs Cheap
  • 32. Meets user needs Meets business needs Crap on a page
  • 33. Meets user needs Meets business needs Effective tech comm
  • 34. Meets user needs Meets business needs Effective tech comm Crap on a page Cheap Lovingly handcrafted
  • 35. Flickr: lorenjavier