Fame, glory, and ... tech comm??

1,309 views

Published on

Sarah O'Keefe keynote from TCUK 2013, Bristol, UK. Discusses how technical writers need to understand their organization's business to succeed in their jobs.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,309
On SlideShare
0
From Embeds
0
Number of Embeds
144
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Fame, glory, and ... tech comm??

  1. 1. Fame, Glory, and … Tech Comm?? flickr: theodorescott
  2. 2. Image: wallaceandgromit.com
  3. 3. Photos: wikipedia and jkrowling.com
  4. 4. Photo: qaronline.org
  5. 5. Source: Wikipedia
  6. 6. Flickr: skinnylawyer
  7. 7. Flickr: hmomoy Tech comm’s place in the enterprise
  8. 8. Famous technical writers…
  9. 9. Flickr: ahmedrabea
  10. 10. Flickr: digitalwallpapers What is the purpose of tech comm?
  11. 11. The Oxford comma? Two spaces or one space after a period? Page breaks? Line breaks? No. No. No.
  12. 12. Flickr: Tech Comm. It’s all about the user. W RONG
  13. 13. Support the organization’s business goals using information and information products.
  14. 14. Too often, technical communication products do not support the organization’s business goals.
  15. 15. Flickr: brittanyg
  16. 16. Know your business.
  17. 17. Align your business goals with your tech comm efforts.
  18. 18. Increased focus on international markets
  19. 19. Style guides and terminology
  20. 20. Automated formatting
  21. 21. Reuse Flickr: brittanyg
  22. 22. Flickr: valeriebb
  23. 23. How should tech comm contribute to the business?
  24. 24. http://www.designboom.com/technology/audi-a3-car-manual-enhanced-by-augmented-reality-app/
  25. 25. Flickr: charliekwalker
  26. 26. Flickr: lizhenry
  27. 27. 1. Understand business objectives. 2. Develop content strategy that supports business objectives. 3. PROFIT.
  28. 28. Flickr: hmomoy Focus on users and business.
  29. 29. Meets user needs Meets business needs
  30. 30. Meets user needs Meets business needs Lovingly handcrafted
  31. 31. Meets user needs Meets business needs Cheap
  32. 32. Meets user needs Meets business needs Crap on a page
  33. 33. Meets user needs Meets business needs Effective tech comm
  34. 34. Meets user needs Meets business needs Effective tech comm Crap on a page Cheap Lovingly handcrafted
  35. 35. Flickr: lorenjavier

×