Fame,	
 Glory,	
 and	
 …	
 
Tech	
 Comm??
flickr: theodorescott
Image: wallaceandgromit.com
Photos: wikipedia and jkrowling.com
Photo: qaronline.org
Source: Wikipedia
Flickr: skinnylawyer
Flickr: hmomoy
Tech	
 comm’s	
 place	
 
in	
 the	
 enterprise
Famous	
 technical	
 writers…
Flickr: ahmedrabea
Flickr: digitalwallpapers
What	
 is	
 the	
 purpose	
 
of	
 	
 tech	
 comm?
The Oxford comma?
Two spaces or one
space after a period?
Page breaks? Line
breaks?
No.
No.
No.
Flickr:
Tech Comm.
It’s all about the user.
W
RONG
Support	
 the	
 
organization’s	
 
business	
 goals	
 using	
 
information	
 and	
 
information	
 products.
Too	
 often,	
 technical	
 
communication	
 
products	
 do	
 not	
 support	
 
the	
 organization’s	
 
business	
 goals.
Flickr: brittanyg
Know	
 your	
 business.
Align	
 your	
 business	
 goals	
 with	
 
your	
 tech	
 comm	
 efforts.
Increased	
 focus	
 on	
 
international	
 markets
Style	
 guides	
 and	
 terminology
Automated	
 formatting
Reuse
Flickr: brittanyg
Flickr: valeriebb
How	
 should	
 tech	
 comm	
 
contribute	
 to	
 the	
 business?
http://www.designboom.com/technology/audi-a3-car-manual-enhanced-by-augmented-reality-app/
Flickr: charliekwalker
Flickr: lizhenry
1. Understand	
 business	
 
objectives.
2. Develop	
 content	
 
strategy	
 that	
 supports	
 
business	
 objectives.
3. PR...
Flickr: hmomoy
Focus	
 on	
 users	
 and	
 
business.
Meets user needs
Meets business needs
Meets user needs
Meets business needs
Lovingly handcrafted
Meets user needs
Meets business needs
Cheap
Meets user needs
Meets business needs
Crap on a page
Meets user needs
Meets business needs
Effective tech comm
Meets user needs
Meets business needs
Effective tech comm
Crap on a page
Cheap
Lovingly handcrafted
Flickr: lorenjavier
Upcoming SlideShare
Loading in …5
×

Fame, glory, and ... tech comm??

1,283 views

Published on

Sarah O'Keefe keynote from TCUK 2013, Bristol, UK. Discusses how technical writers need to understand their organization's business to succeed in their jobs.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,283
On SlideShare
0
From Embeds
0
Number of Embeds
141
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Fame, glory, and ... tech comm??

  1. 1. Fame, Glory, and … Tech Comm?? flickr: theodorescott
  2. 2. Image: wallaceandgromit.com
  3. 3. Photos: wikipedia and jkrowling.com
  4. 4. Photo: qaronline.org
  5. 5. Source: Wikipedia
  6. 6. Flickr: skinnylawyer
  7. 7. Flickr: hmomoy Tech comm’s place in the enterprise
  8. 8. Famous technical writers…
  9. 9. Flickr: ahmedrabea
  10. 10. Flickr: digitalwallpapers What is the purpose of tech comm?
  11. 11. The Oxford comma? Two spaces or one space after a period? Page breaks? Line breaks? No. No. No.
  12. 12. Flickr: Tech Comm. It’s all about the user. W RONG
  13. 13. Support the organization’s business goals using information and information products.
  14. 14. Too often, technical communication products do not support the organization’s business goals.
  15. 15. Flickr: brittanyg
  16. 16. Know your business.
  17. 17. Align your business goals with your tech comm efforts.
  18. 18. Increased focus on international markets
  19. 19. Style guides and terminology
  20. 20. Automated formatting
  21. 21. Reuse Flickr: brittanyg
  22. 22. Flickr: valeriebb
  23. 23. How should tech comm contribute to the business?
  24. 24. http://www.designboom.com/technology/audi-a3-car-manual-enhanced-by-augmented-reality-app/
  25. 25. Flickr: charliekwalker
  26. 26. Flickr: lizhenry
  27. 27. 1. Understand business objectives. 2. Develop content strategy that supports business objectives. 3. PROFIT.
  28. 28. Flickr: hmomoy Focus on users and business.
  29. 29. Meets user needs Meets business needs
  30. 30. Meets user needs Meets business needs Lovingly handcrafted
  31. 31. Meets user needs Meets business needs Cheap
  32. 32. Meets user needs Meets business needs Crap on a page
  33. 33. Meets user needs Meets business needs Effective tech comm
  34. 34. Meets user needs Meets business needs Effective tech comm Crap on a page Cheap Lovingly handcrafted
  35. 35. Flickr: lorenjavier

×