Sarah	 O’Keefe,	 @sarahokeefe❖ Founder and president, ScriptoriumPublishing, www.scriptorium.com,North Carolina, USA❖ Cont...
What	 is	 content	 strategy?
Content	 strategy	 is	 connecting	 business	 goals	 to	 content.
Content	 strategy	 is	 connecting	 business	 goals	 to	 content.
Tools	 are	 not	 content	 strategy.
Connect	 your	 business	 goals…What is the goal of the trip?
Connect	 your	 business	 goals…
“Create	 information	 required	 by	 regulators	 to	 sell	 our	 product.”flickr: nasa_ice
“Increase	 our	 market	 share	 in	 BRIC	 countries	 and	 explore	 TIMPs	 countries.”flickr: Simon_sees
“Improve	 our	 visibility	 in	 the	 marketplace.”flickr: dvids
Connect	 your	 business	 goals……to your content
Is	 DITA	 a	 content	 strategy?flickr: steveboneham
Is	 DITA	 a	 content	 strategy?flickr: steveboneham
DITA	 is	 an	 architectureflickr: spilt-milk
Strategy	 depends	 on	 requirements.flickr: spilt-milk
The ShireWhat	 are	 you	 trying	 to	 do?Image: theonering.com
The ShireWhat	 are	 you	 trying	 to	 do?Image: theonering.com
What	 are	 the	 constraints?
Do	 you	 have	 special	 requirements?flickr: dvidsflickr: NOAA National Ocean Service
Have	 you	 considered	 all	 your	 options?flickr: walkadog
Executive	 sponsorship	 is	 critical.flickr: portofsandiego
flickr: amonroyScale	 the	 solution	 to	 the	 size	 of	 the	 problem.
flickr: amonroyScale	 the	 solution	 to	 the	 size	 of	 the	 problem.flickr: crocieristi
contentstrategy101.comWhat	 happens	 without	 a	 strategy?flickr: European Commission DG Echoflickr: crocierist
contentstrategy101.comWhat	 happens	 without	 a	 strategy?flickr: European Commission DG Echo
Can	 you	 have	 content	 strategy	 without	 a	 CMS?flickr: TrueFalseFilmFestival
Can	 you	 meet	 your	 requirements	 without	 a	 CMS?Image: NASA
What	 requirements	 point	 toward	 DITA?Image: NASA❖ Topic-based authoring❖ Localization❖ Reuse❖ Lots of output formats
DITA	 risksflickr: ooocha❖ Change management❖ Technical challenges❖ Writing challenges
DITA	 advantagesflickr: dana_moos❖ Meets typical tech commrequirements❖ Open standard❖ Significant vendor support
Is	 DITA	 right	 for	 you?
Thanks	 for	 attending!❖ The recorded webcast and the slideswill be available soon through ourwebsite.❖ You will receive a...
Questions	 and	 contact	 information❖ easyDITA❖ sales@easydita.com❖ (877) 492-2960❖ Scriptorium❖ info@scriptorium.com❖ www...
DITA and content strategy
Upcoming SlideShare
Loading in...5
×

DITA and content strategy

4,627

Published on

Sarah O'Keefe webcast from the easyDITA DITA Rock Star Summer Camp series, May 29, 2013.

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
4,627
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "DITA and content strategy"

  1. 1. contentstrategy101.comSarah O’KeefeScriptorium PublishingDITA and content strategy
  2. 2. Sarah O’Keefe, @sarahokeefe❖ Founder and president, ScriptoriumPublishing, www.scriptorium.com,North Carolina, USA❖ Content strategy in tech comm❖ Coauthor of Content Strategy 101❖ Interested in collision of content,publishing, and technology
  3. 3. What is content strategy?
  4. 4. Content strategy is connecting business goals to content.
  5. 5. Content strategy is connecting business goals to content.
  6. 6. Tools are not content strategy.
  7. 7. Connect your business goals…What is the goal of the trip?
  8. 8. Connect your business goals…
  9. 9. “Create information required by regulators to sell our product.”flickr: nasa_ice
  10. 10. “Increase our market share in BRIC countries and explore TIMPs countries.”flickr: Simon_sees
  11. 11. “Improve our visibility in the marketplace.”flickr: dvids
  12. 12. Connect your business goals……to your content
  13. 13. Is DITA a content strategy?flickr: steveboneham
  14. 14. Is DITA a content strategy?flickr: steveboneham
  15. 15. DITA is an architectureflickr: spilt-milk
  16. 16. Strategy depends on requirements.flickr: spilt-milk
  17. 17. The ShireWhat are you trying to do?Image: theonering.com
  18. 18. The ShireWhat are you trying to do?Image: theonering.com
  19. 19. What are the constraints?
  20. 20. Do you have special requirements?flickr: dvidsflickr: NOAA National Ocean Service
  21. 21. Have you considered all your options?flickr: walkadog
  22. 22. Executive sponsorship is critical.flickr: portofsandiego
  23. 23. flickr: amonroyScale the solution to the size of the problem.
  24. 24. flickr: amonroyScale the solution to the size of the problem.flickr: crocieristi
  25. 25. contentstrategy101.comWhat happens without a strategy?flickr: European Commission DG Echoflickr: crocierist
  26. 26. contentstrategy101.comWhat happens without a strategy?flickr: European Commission DG Echo
  27. 27. Can you have content strategy without a CMS?flickr: TrueFalseFilmFestival
  28. 28. Can you meet your requirements without a CMS?Image: NASA
  29. 29. What requirements point toward DITA?Image: NASA❖ Topic-based authoring❖ Localization❖ Reuse❖ Lots of output formats
  30. 30. DITA risksflickr: ooocha❖ Change management❖ Technical challenges❖ Writing challenges
  31. 31. DITA advantagesflickr: dana_moos❖ Meets typical tech commrequirements❖ Open standard❖ Significant vendor support
  32. 32. Is DITA right for you?
  33. 33. Thanks for attending!❖ The recorded webcast and the slideswill be available soon through ourwebsite.❖ You will receive a link by email.❖ Want more webcasts? Check out:❖ easydita.com❖ scriptorium.com/events
  34. 34. Questions and contact information❖ easyDITA❖ sales@easydita.com❖ (877) 492-2960❖ Scriptorium❖ info@scriptorium.com❖ www.scriptorium.com

×