Content Strategy for Software Development

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This webcast is presented by guest speaker Ray Gallon.

Content strategy is usually thought of in the context of web development. But today’s software is increasingly information-rich. Software is a content vector, and we need to manage the life cycle of that content.

We must integrate various kinds of content, including direct information provided by the software, embedded user guidance, remotely served updates, social networking content, wikis, etc. into the software itself at multiple levels. User assistance needs to be delivered if and when it is needed, and to stay out of the way when it is not.

This webinar adapts content life cycle management principles, taken from web-oriented content strategy, to software development cycles. Some examples from real experiences illustrate this adaptation. Participants in the webinar are encouraged to enter into discussion, contribute ideas and share experiences, as this process is in constant evolution.

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