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Keynote: Telling a social story
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Keynote: Telling a social story

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Presented by PRSSA adviser Dan Farkas

Presented by PRSSA adviser Dan Farkas

Published in: Technology, Business

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Transcript

  • 1. Telling a social story What is happening? What will happen? How do you react?
  • 2. How did communication begin?
  • 3. How did communication evolve?
  • 4. We like hearing things.
  • 5. Then we got visual.
  • 6. Then we found a way to watch on demand
  • 7. The internet changed communication.
  • 8. It’s still evolving.
  • 9. The internet realized just plain copy was boring.
  • 10. Steve jobs changed the game
  • 11. Internet killed the video star.
  • 12. Think of the social media explosion
    • MySpace was about copy.
    • Facebook promoted photos.
    • MySpace countered with audio.
    • Facebook made video more accessible.
    • MySpace got creepy.
    • Facebook won.
  • 13. Do we see a trend?
    • Copy First
    • Images Second
    • Audio Third
    • Video Fourth
    • Legit Interaction Always
  • 14. What’s next?
  • 15. So how can we tell a good story?
    • Emotion
    • Home
    • Beginning and Endings Matter
    • We Like Treasure
    • Surprise
    • Action Reaction
    • Capture The Moment
  • 16. What can cm punk teach you about social media?
    • http://www.youtube.com/watch?v=5OfSR68tEzs
  • 17. What can nic cage and the dude from storage wars teach you about social media?
  • 18. Look under your chairs
  • 19. Capture the moment
  • 20. Get out of the way
  • 21. The greatest stories aren’t about a pr person or journalist
    • http://www.cbsnews.com/video/watch/?id=7392721n
  • 22. So how can we tell a good story?
    • Emotion
    • Home
    • Beginning and Endings Matter
    • We Like Treasure
    • Surprise
    • Action Reaction
    • Capture The Moment