Telling a social story What is happening? What will happen? How do you react?
How did communication begin?
How did communication evolve?
We like hearing things.
Then we got visual.
Then we found a way to watch on demand
The internet changed communication.
It’s still evolving.
The internet realized just plain copy was boring.
Steve jobs changed the game
Internet killed the video star.
Think of the social media explosion <ul><li>MySpace was about copy. </li></ul><ul><li>Facebook promoted photos. </li></ul>...
Do we see a trend? <ul><li>Copy First </li></ul><ul><li>Images Second </li></ul><ul><li>Audio Third </li></ul><ul><li>Vide...
What’s next?
So how can we tell a good story? <ul><li>Emotion </li></ul><ul><li>Home </li></ul><ul><li>Beginning and Endings Matter </l...
What can cm punk teach you about social media? <ul><li>http://www.youtube.com/watch?v=5OfSR68tEzs </li></ul>
What can nic cage and the dude from storage wars teach you about social media?
Look under your chairs
Capture the moment
Get out of the way
The greatest stories aren’t about a pr person or journalist <ul><li>http://www.cbsnews.com/video/watch/?id=7392721n </li><...
So how can we tell a good story? <ul><li>Emotion </li></ul><ul><li>Home </li></ul><ul><li>Beginning and Endings Matter </l...
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Keynote: Telling a social story

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Presented by PRSSA adviser Dan Farkas

Published in: Technology, Business
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Keynote: Telling a social story

  1. 1. Telling a social story What is happening? What will happen? How do you react?
  2. 2. How did communication begin?
  3. 3. How did communication evolve?
  4. 4. We like hearing things.
  5. 5. Then we got visual.
  6. 6. Then we found a way to watch on demand
  7. 7. The internet changed communication.
  8. 8. It’s still evolving.
  9. 9. The internet realized just plain copy was boring.
  10. 10. Steve jobs changed the game
  11. 11. Internet killed the video star.
  12. 12. Think of the social media explosion <ul><li>MySpace was about copy. </li></ul><ul><li>Facebook promoted photos. </li></ul><ul><li>MySpace countered with audio. </li></ul><ul><li>Facebook made video more accessible. </li></ul><ul><li>MySpace got creepy. </li></ul><ul><li>Facebook won. </li></ul>
  13. 13. Do we see a trend? <ul><li>Copy First </li></ul><ul><li>Images Second </li></ul><ul><li>Audio Third </li></ul><ul><li>Video Fourth </li></ul><ul><li>Legit Interaction Always </li></ul>
  14. 14. What’s next?
  15. 15. So how can we tell a good story? <ul><li>Emotion </li></ul><ul><li>Home </li></ul><ul><li>Beginning and Endings Matter </li></ul><ul><li>We Like Treasure </li></ul><ul><li>Surprise </li></ul><ul><li>Action Reaction </li></ul><ul><li>Capture The Moment </li></ul>
  16. 16. What can cm punk teach you about social media? <ul><li>http://www.youtube.com/watch?v=5OfSR68tEzs </li></ul>
  17. 17. What can nic cage and the dude from storage wars teach you about social media?
  18. 18. Look under your chairs
  19. 19. Capture the moment
  20. 20. Get out of the way
  21. 21. The greatest stories aren’t about a pr person or journalist <ul><li>http://www.cbsnews.com/video/watch/?id=7392721n </li></ul>
  22. 22. So how can we tell a good story? <ul><li>Emotion </li></ul><ul><li>Home </li></ul><ul><li>Beginning and Endings Matter </li></ul><ul><li>We Like Treasure </li></ul><ul><li>Surprise </li></ul><ul><li>Action Reaction </li></ul><ul><li>Capture The Moment </li></ul>

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