Beginner session 1: The Appropriate Ways to Connect Online

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Presented by Erin Pope and Hanna Balla of Nationwide Children's Hospital

Presented by Erin Pope and Hanna Balla of Nationwide Children's Hospital

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  • Erin
  • Erin: When Hanna and I were in your shoes, we both relied heavily on email. This was really the only means of professional communication online before social media came into the picture.
  • Hanna: If you take a look at the chart, you can see where the major channels really took off – between 2003 to 2006. There are so many social media channels to communicate with professionals, what’s the best way?
  • Hanna
  • Erin: Survey results showed many consumers were using positive words about social media: Good, fun, interesting, convenient, great, etc. So, you have that in your favor!
  • Hanna: People are still using email. This is really the first thing I do when connecting with professionals – send an email first, then connect to their social media channels.
  • Hanna
  • Erin
  • Erin
  • Erin
  • Erin
  • Hanna
  • Hanna
  • Hanna
  • Erin/Hanna

Transcript

  • 1. Truth or Dare? How to Connect with Pros THE APPROPRIATE WAY TO CONNECT ONLINE Erin Pope & Hanna Balla
  • 2. truthHanna and Eringraduated within thelast five years.
  • 3. dareWhat was the mosteffective means ofcommunication whenwe were students?
  • 4. When did social media take off? Between 2004 to 2006 Social networking now accounts for 22% of all time spent online in the US Countless communicationchannels Twitter, LinkedIn, Facebook, texting, email, blogs, Google+
  • 5. truthIn August 2011, the PewInternet Survey showed65% of online adultsuse social networkingsites.
  • 6. Users like social media Positive reinforcement!
  • 7. dareWhat is the mostpopular online activityamong Internet users? 61% of survey respondents say they use email every day
  • 8. Connecting via emailBefore you send…- Introduce yourself- Ask yourself, what‟s the point of this email?- Keep it short- Grammar. Refrain from txt abbreviations
  • 9. truthAccording to the PewResearch Center, 13% ofonline adults useTwitter, and half ofTwitter users access theservice on a cell phone Number of tweets per second
  • 10. Connecting on Twitter- Appropriate Twitter handle- Utilize the profile- „New York Times‟ rule- In the end, humans want to interact with other humans
  • 11. truthRoughly 50% of theusers on LinkedIn havetitles such as managers,principals, owners,CEOs or vice presidents
  • 12. Connecting on LinkedIn- Utilize the Professional “Headline”- Write your own introductory message- How do I know you?- Don‟t request a recommendation if you haven‟t worked directly with the contact- Do not stretch the truth- Don‟t beg for connections
  • 13. truthAt the end of 2011,Facebook had 845million monthly activeusers. 485 million aredaily active users. Thisis a 39% and 48%increase respectively,from the end of 2010.
  • 14. Connecting on Facebook- Lines are blurring between personal and professional lives on social media- Think about who you want to friend on Facebook- Check your privacy settings- Create different lists- Find groups/organizations with your professional aspirations
  • 15. truthAccording to Reppler,90% of recruiters andhiring managers view acandidate‟s profile on asocial network as partof their screeningprocess.
  • 16. Other communication channels Blogs  Have a voice – comment! Google+  Form circles and stay connected
  • 17. Helpful Tips Don‟t forget your manners – thank you! Hand-written notes are never looked down upon Proofread. More than once. Think before you blog, tweet, Facebook, etc. Do not use connections to get their contacts Stay in touch
  • 18. dare• BE YOURSELF• CONNECT WITH PROFESSIONALS ONLINE• TAKE RISKS. DON’T BE AFRAID TO GO OUT AND JOIN THE CONVERSATION• LISTEN, ENGAGE AND LEARN
  • 19. Connect with us!Erin PopeNationwide Children‟s HospitalColumbus, Ohio@epopelinkedin.com/in/erinpopeErin.Pope@NationwideChildrens.orgHanna BallaNationwide Children‟s HospitalColumbus, Ohio@hannaballalinkedin.com/in/hannaballaHanna.Balla@NationwideChildrens.org