3. dare
What was the most
effective means of
communication when
we were students?
4. When did social media take off?
Between 2004 to 2006
Social networking now
accounts for 22% of all time
spent online in the US
Countless
communicationchannels
Twitter, LinkedIn, Facebook,
texting, email, blogs, Google+
5. truth
In August 2011, the Pew
Internet Survey showed
65% of online adults
use social networking
sites.
8. dare
What is the most
popular online activity
among Internet users?
61% of survey respondents say they use
email every day
9. Connecting via email
Before you send…
- Introduce yourself
- Ask yourself, what‟s the
point of this email?
- Keep it short
- Grammar. Refrain from txt
abbreviations
10. truth
According to the Pew
Research Center, 13% of
online adults use
Twitter, and half of
Twitter users access the
service on a cell phone
Number of tweets per second
11. Connecting on Twitter
- Appropriate Twitter handle
- Utilize the profile
- „New York Times‟ rule
- In the end, humans want to
interact with other humans
12. truth
Roughly 50% of the
users on LinkedIn have
titles such as managers,
principals, owners,
CEOs or vice presidents
13. Connecting on LinkedIn
- Utilize the Professional “Headline”
- Write your own introductory
message
- How do I know you?
- Don‟t request a recommendation if
you haven‟t worked directly with
the contact
- Do not stretch the truth
- Don‟t beg for connections
14. truth
At the end of 2011,
Facebook had 845
million monthly active
users. 485 million are
daily active users. This
is a 39% and 48%
increase respectively,
from the end of 2010.
15. Connecting on Facebook
- Lines are blurring between
personal and professional
lives on social media
- Think about who you want
to friend on Facebook
- Check your privacy settings
- Create different lists
- Find groups/organizations
with your professional
aspirations
16. truth
According to Reppler,
90% of recruiters and
hiring managers view a
candidate‟s profile on a
social network as part
of their screening
process.
18. Helpful Tips
Don‟t forget your manners – thank you!
Hand-written notes are never looked down upon
Proofread. More than once.
Think before you blog, tweet, Facebook, etc.
Do not use connections to get their contacts
Stay in touch
19. dare
• BE YOURSELF
• CONNECT WITH PROFESSIONALS
ONLINE
• TAKE RISKS. DON’T BE AFRAID TO
GO OUT AND JOIN THE
CONVERSATION
• LISTEN, ENGAGE AND LEARN
20. Connect with us!
Erin Pope
Nationwide Children‟s Hospital
Columbus, Ohio
@epope
linkedin.com/in/erinpope
Erin.Pope@NationwideChildrens.org
Hanna Balla
Nationwide Children‟s Hospital
Columbus, Ohio
@hannaballa
linkedin.com/in/hannaballa
Hanna.Balla@NationwideChildrens.org
Editor's Notes
Erin
Erin: When Hanna and I were in your shoes, we both relied heavily on email. This was really the only means of professional communication online before social media came into the picture.
Hanna: If you take a look at the chart, you can see where the major channels really took off – between 2003 to 2006. There are so many social media channels to communicate with professionals, what’s the best way?
Hanna
Erin: Survey results showed many consumers were using positive words about social media: Good, fun, interesting, convenient, great, etc. So, you have that in your favor!
Hanna: People are still using email. This is really the first thing I do when connecting with professionals – send an email first, then connect to their social media channels.