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Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
Content Marketing Case Study | Health Insurance
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Content Marketing Case Study | Health Insurance

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This case study details how we utilized branding and content marketing to create athought leadership platform for Corporate Synergies, a healthcare benefits consulting firm.

This case study details how we utilized branding and content marketing to create athought leadership platform for Corporate Synergies, a healthcare benefits consulting firm.

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  • 1. a case study How Do You Create Thought Leadership?
  • 2. The healthcare benefits consulting industry is a crowded, me-too space. Virtually every firm sells on price, and there are a fair amount of smoke and mirrors involved. Most marketing communication is transactional and fails to resonate with the audience.
  • 3. But that is not the case at Corporate Synergies, thanks to a robust commitment to content marketing.
  • 4. We launched our engagement with Corporate Synergies with an intense brand discovery process – our Messaging Boot Camp.
  • 5. We identified what made Corporate Synergies unique. their deeper understanding of health insurance and how employees use their benefits. This concept became the heart of the Corporate Synergies brand.
  • 6. We demonstrated that deeper understanding by defining the Corporate Synergies’ Editorial Promise.
  • 7. The Corporate Synergies’ EDITORIAL PROMISE is to create audience-focused “news you can use” through insight, analysis and how-to style content – for HR professionals.
  • 8. The challenge for most organizations is to create a steady stream of high quality content in order to fulfill that editorial promise. Scribewise is the content creation engine responsible for the day-in day-out work of content execution.
  • 9. It’s our job to: • identify story ideas • research and report on these angles • interview Corporate Synergies’ SMEs • ghostwrite articles
  • 10. It’s working. “We went from zero to 150 mph.” - Ellen Hosafros Sr. Marketing Comm. Manager
  • 11. SUCCESS METRICS • 37% increase in traffic • 21% of website traffic is on the corpsyn.com Knowledge Center • 36% of traffic is return traffic • 3000 form submissions in Year One, with 23% conversion rate
  • 12. The Knowledge Center is now a respected information source across the industry, even credited as source material by Business Insurance magazine.
  • 13. Our media relations team has successfully placed dozens of Scribewise-generated articles with high-profile industry media outlets. More than 4.1 Million Circulation!!
  • 14. CONTACT: John Miller john@scribewise.com 215-989-4077 x-101

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