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Marketing 101 by Shawn Hansen Marketing Solutions

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Learn how you and your business can benefit from a few FREE and simple marketing strategies using social media, blogging, and newsletters.

Learn how you and your business can benefit from a few FREE and simple marketing strategies using social media, blogging, and newsletters.


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  • 1. HOW TO GROW YOUR SMALL BUSINESS Welcome to Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Music: Green Leaves by Jason Shaw | FreeMusicArchive.org Presented By SHAWN HANSEN & SHAWN HANSEN MARKETING SOLUTIONS
  • 2.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE
  • 3.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
      • Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.)
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE
  • 4.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
      • Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.)
      • Crowds are infectious.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE
  • 5.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
      • Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.)
      • Crowds are infectious.
    • Offer a GENUINE Deal.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE
  • 6.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
      • Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.)
      • Crowds are infectious.
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE
  • 7.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
      • Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.)
      • Crowds are infectious.
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale.
      • This is about customer satisfaction, not profit.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE
  • 8.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
      • Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.)
      • Crowds are infectious.
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale.
      • This is about customer satisfaction, not profit.
    • Don’t Overwhelm Clientele.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE
  • 9.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
      • Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.)
      • Crowds are infectious.
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale.
      • This is about customer satisfaction, not profit.
    • Don’t Overwhelm Clientele.
      • Pick one or two things, and stick to them.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE
  • 10.
    • In Person
    • Online
    • Sales and Specials Draw a Crowd.
      • Remember, the more people who come in, the greater chance you have to make a sale. (It’s about percentages.)
      • Crowds are infectious.
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale.
      • This is about customer satisfaction, not profit.
    • Don’t Overwhelm Clientele.
      • Pick one or two things, and stick to them.
      • Don’t create a customer competition.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE
  • 11.
    • In Person
    • Online
    • You Have Seconds: Make Them Count.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  • 12.
    • In Person
    • Online
    • You Have Seconds: Make Them Count.
      • Make sure your offer is located on your Site’s prime real estate.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  • 13.
    • In Person
    • Online
    • You Have Seconds: Make Them Count.
      • Make sure your offer is located on your Site’s prime real estate.
      • Cross publicize POLITELY!
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  • 14.
    • In Person
    • Online
    • You Have Seconds: Make Them Count.
      • Make sure your offer is located on your Site’s prime real estate.
      • Cross publicize POLITELY!
    • Offer a GENUINE Deal.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  • 15.
    • In Person
    • Online
    • You Have Seconds: Make Them Count.
      • Make sure your offer is located on your Site’s prime real estate.
      • Cross publicize POLITELY!
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale, and they don’t really work on the Internet!
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  • 16.
    • In Person
    • Online
    • You Have Seconds: Make Them Count.
      • Make sure your offer is located on your Site’s prime real estate.
      • Cross publicize POLITELY!
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale, and they don’t really work on the Internet!
      • This is about customer satisfaction, not profit.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  • 17.
    • In Person
    • Online
    • You Have Seconds: Make Them Count.
      • Make sure your offer is located on your Site’s prime real estate.
      • Cross publicize POLITELY!
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale, and they don’t really work on the Internet!
      • This is about customer satisfaction, not profit.
    • Don’t Make Clients Work.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  • 18.
    • In Person
    • Online
    • You Have Seconds: Make Them Count.
      • Make sure your offer is located on your Site’s prime real estate.
      • Cross publicize POLITELY!
    • Offer a GENUINE Deal.
      • Offering junk at a deep discount is called a garage sale, and they don’t really work on the Internet!
      • This is about customer satisfaction, not profit.
    • Don’t Make Clients Work.
      • If you ask visitors to click lots of links, fill out lots of forms, and agree to all kinds of things, you’ll lose them.
    Using Sales & Specials to Get the Most from Your Storefront EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE • EXPOSURE
  • 19.  
  • 20. Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities
  • 21. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities
  • 22. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action.
  • 23. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
  • 24. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
  • 25. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
    • Memories
  • 26. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
    • Memories
    • Memorabilia
  • 27. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
    • Memories
    • Memorabilia
    • Reliving
  • 28. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
    • Supplies
    • Memories
    • Memorabilia
    • Reliving
  • 29. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
    • Supplies
    • Support Products
    • Memories
    • Memorabilia
    • Reliving
  • 30. Pure Enjoyment or Inspiration? Demonstrations • How Tos Meet & Greets • Signings Silent Auctions • Activities Some events are designed to entertain. Others are designed to encourage action. Your business type should determine the best event to hold.
    • Supplies
    • Support Products
    • Equipment
    • Memories
    • Memorabilia
    • Reliving
  • 31.
    • The Major Social Media Players
    • Facebook
    FREE ADVERTISING
  • 32.
    • The Major Social Media Players
    • Facebook
    FREE ADVERTISING
    • This is the most popular Social Media venue out there right now.
  • 33.
    • The Major Social Media Players
    • Facebook
    FREE ADVERTISING
    • This is the most popular Social Media venue out there right now.
      • You can control multiples pages.
  • 34.
    • The Major Social Media Players
    • Facebook
    FREE ADVERTISING
    • This is the most popular Social Media venue out there right now.
      • You can control multiples pages.
      • You can create events and invite people.
  • 35.
    • The Major Social Media Players
    • Facebook
    FREE ADVERTISING
    • This is the most popular Social Media venue out there right now.
      • You can control multiples pages.
      • You can create events and invite people.
      • The potential reach is exponential.
  • 36.
    • The Major Social Media Players
    • Facebook
    FREE ADVERTISING
    • This is the most popular Social Media venue out there right now.
      • You can control multiples pages.
      • You can create events and invite people.
      • The potential reach is exponential.
      • Links, photographs, text, and a variety of interactive options can be added to your pages.
  • 37.
    • The Major Social Media Players
    • Facebook
    FREE ADVERTISING
    • This is the most popular Social Media venue out there right now.
      • You can control multiples pages.
      • You can create events and invite people.
      • The potential reach is exponential.
      • Links, photographs, text, and a variety of interactive options can be added to your pages.
      • “ Everyone” is on Facebook.
  • 38.
    • The Major Social Media Players
    FREE ADVERTISING Twitter
  • 39.
    • The Major Social Media Players
    FREE ADVERTISING Twitter
    • The easier to use, second most popular Social Media Site.
  • 40.
    • The Major Social Media Players
    FREE ADVERTISING Twitter
    • The easier to use, second most popular Social Media Site.
      • Tweets are short, sweet, and simple.
  • 41.
    • The Major Social Media Players
    FREE ADVERTISING Twitter
    • The easier to use, second most popular Social Media Site.
      • Tweets are short, sweet, and simple.
      • The ability to tease and create is endless.
  • 42.
    • The Major Social Media Players
    FREE ADVERTISING Twitter
    • The easier to use, second most popular Social Media Site.
      • Tweets are short, sweet, and simple.
      • The ability to tease and create is endless.
      • People who follow you see your tweets and can retweet to all of their followers with just one click.
  • 43.
    • The Major Social Media Players
    FREE ADVERTISING Twitter
    • The easier to use, second most popular Social Media Site.
      • Tweets are short, sweet, and simple.
      • The ability to tease and create is endless.
      • People who follow you see your tweets and can retweet to all of their followers with just one click.
      • Finding and creating a target audience is easy.
  • 44.
    • Other Important Social Media Players
    • LinkedIn
    MORE FREE ADVERTISING
  • 45.
    • Other Important Social Media Players
    • LinkedIn
    MORE FREE ADVERTISING
    • This is currently the world’s largest professional network.
  • 46.
    • Other Important Social Media Players
    • LinkedIn
    MORE FREE ADVERTISING
    • This is currently the world’s largest professional network.
      • It’s like the Yellow Pages and a specialized rolodex with virtual networking capabilities.
      • It can help your Google rankings.
  • 47.
    • Other Important Social Media Players
    • LinkedIn
    MORE FREE ADVERTISING
    • This is currently the world’s largest professional network.
      • It’s like the Yellow Pages and a specialized rolodex with virtual networking capabilities.
      • It can help your Google rankings.
      • It’s a safe way to make and keep business contacts even if you relocate: physically or virtually.
  • 48.
    • Other Important Social Media Players
    • LinkedIn
    MORE FREE ADVERTISING
    • This is currently the world’s largest professional network.
      • It’s like the Yellow Pages and a specialized rolodex with virtual networking capabilities.
      • It can help your Google rankings.
      • It’s a safe way to make and keep business contacts even if you relocate: physically or virtually.
      • It allows “groups” to communicate privately.
  • 49.
    • Other Important Social Media Players
    MORE FREE ADVERTISING YouTube
  • 50.
    • Other Important Social Media Players
    MORE FREE ADVERTISING YouTube
    • The largest collection of video media on the planet.
  • 51.
    • Other Important Social Media Players
    MORE FREE ADVERTISING YouTube
    • The largest collection of video media on the planet.
      • Not all video content is for entertainment.
  • 52.
    • Other Important Social Media Players
    MORE FREE ADVERTISING YouTube
    • The largest collection of video media on the planet.
      • Not all video content is for entertainment.
      • If you have a product or service you can showcase on film, YouTube is an excellent venue.
  • 53.
    • Other Important Social Media Players
    MORE FREE ADVERTISING YouTube
    • The largest collection of video media on the planet.
      • Not all video content is for entertainment.
      • If you have a product or service you can showcase on film, YouTube is an excellent venue.
      • YouTube videos can be repurposed on your Web Site, Blog, Facebook page, and Twitter account.
  • 54.
    • Other Important Social Media Players
    MORE FREE ADVERTISING YouTube
    • The largest collection of video media on the planet.
      • Not all video content is for entertainment.
      • If you have a product or service you can showcase on film, YouTube is an excellent venue.
      • YouTube videos can be repurposed on your Web Site, Blog, Facebook page, and Twitter account.
      • Book trailers, event teasers, and other ad-like content can be created and stored on your YouTube channel.
  • 55.
    • Social Media Sites Aren’t the Only Way
    • Blogging
    EVEN MORE FREE ADVERTISING NEVER EXPECT RETURNS
  • 56.
    • Social Media Sites Aren’t the Only Way
    • Blogging
    EVEN MORE FREE ADVERTISING
    • Spreading your expertise is easier than ever.
    NEVER EXPECT RETURNS
  • 57.
    • Social Media Sites Aren’t the Only Way
    • Blogging
    EVEN MORE FREE ADVERTISING
    • Spreading your expertise is easier than ever.
      • I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform.
    NEVER EXPECT RETURNS
  • 58.
    • Social Media Sites Aren’t the Only Way
    • Blogging
    EVEN MORE FREE ADVERTISING
    • Spreading your expertise is easier than ever.
      • I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform.
      • With patience, a following can be built.
    NEVER EXPECT RETURNS
  • 59.
    • Social Media Sites Aren’t the Only Way
    • Blogging
    EVEN MORE FREE ADVERTISING
    • Spreading your expertise is easier than ever.
      • I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform.
      • With patience, a following can be built.
      • With determination, a solid offering, and a little luck, you could finance your Blog and earn money selling ad space.
    NEVER EXPECT RETURNS
  • 60.
    • Social Media Sites Aren’t the Only Way
    • Blogging
    EVEN MORE FREE ADVERTISING
    • Spreading your expertise is easier than ever.
      • I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform.
      • With patience, a following can be built.
      • With determination, a solid offering, and a little luck, you could finance your Blog and earn money selling ad space.
      • Your Blog can lead to Guest Blogging opportunities, and that means a whole new audience.
    NEVER EXPECT RETURNS
  • 61.
    • Social Media Sites Aren’t the Only Way
    • Blogging
    EVEN MORE FREE ADVERTISING
    • Spreading your expertise is easier than ever.
      • I recommend you spend a little money to brand your Blog, but after that, it’s an almost entirely free platform.
      • With patience, a following can be built.
      • With determination, a solid offering, and a little luck, you could finance your Blog and earn money selling ad space.
      • Your Blog can lead to Guest Blogging opportunities, and that means a whole new audience.
      • Blogs posts can be repurposed into eBooks.
    NEVER EXPECT RETURNS
  • 62.
    • Social Media Sites Aren’t the Only Way
    EVEN MORE FREE ADVERTISING Newsletters NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  • 63.
    • Social Media Sites Aren’t the Only Way
    EVEN MORE FREE ADVERTISING Newsletters
    • They’re a great way to keep your products and services in the forefront of your contacts’ minds.
    NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  • 64.
    • Social Media Sites Aren’t the Only Way
    EVEN MORE FREE ADVERTISING Newsletters
    • It’s a great way to keep your products and services in the forefront of your contacts’ minds.
      • Do NOT spam.
    NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  • 65.
    • Social Media Sites Aren’t the Only Way
    EVEN MORE FREE ADVERTISING Newsletters
    • It’s a great way to keep your products and services in the forefront of your contacts’ minds.
      • Do NOT spam.
      • Do NOT merely offer sales or specials.
    NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  • 66.
    • Social Media Sites Aren’t the Only Way
    EVEN MORE FREE ADVERTISING Newsletters
    • It’s a great way to keep your products and services in the forefront of your contacts’ minds.
      • Do NOT spam.
      • Do NOT merely offer sales or specials.
      • Share tips and tricks and deals all at once.
    NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  • 67.
    • Social Media Sites Aren’t the Only Way
    EVEN MORE FREE ADVERTISING Newsletters
    • It’s a great way to keep your products and services in the forefront of your contacts’ minds.
      • Do NOT spam.
      • Do NOT merely offer sales or specials.
      • Share tips and tricks and deals all at once.
      • Write relevant content, and do it well.
    NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  • 68.
    • Social Media Sites Aren’t the Only Way
    EVEN MORE FREE ADVERTISING Newsletters
    • It’s a great way to keep your products and services in the forefront of your contacts’ minds.
      • Do NOT spam.
      • Do NOT merely offer sales or specials.
      • Share tips and tricks and deals all at once.
      • Write relevant content, and do it well.
      • Newsletters can be repurposed into eBooks.
    NEVER EXPECT RETURNS • NEVER EXPECT RETURNS • NEVER EXPECT RETURNS
  • 69. You’ve Got to Give a Little.
  • 70. FOR MANY SMALL BUSINESSES, You’ve Got to Give a Little.
  • 71. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH You’ve Got to Give a Little.
  • 72. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little.
  • 73. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR PRODUCT OR SERVICE INTO A PERSON’S HANDS,
  • 74. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR PRODUCT OR SERVICE INTO A PERSON’S HANDS, AND IF THEY ENJOY IT,
  • 75. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR PRODUCT OR SERVICE INTO A PERSON’S HANDS, AND IF THEY ENJOY IT, THEY’LL REMEMBER YOU.
  • 76. FOR MANY SMALL BUSINESSES, EXPOSURE AND WORD OF MOUTH ARE THE BEST MARKETING TOOLS You’ve Got to Give a Little. PUT YOUR PRODUCT OR SERVICE INTO A PERSON’S HANDS, AND IF THEY ENJOY IT, THEY’LL REMEMBER YOU. THEY WILL ALSO RECOMMEND YOU.
  • 77. Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com
  • 78. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com
  • 79. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes
  • 80. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes 1 ST & 3 RD SUNDAYS RESUMING IN JANUARY
  • 81. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes 1 ST & 3 RD SUNDAYS RESUMING IN JANUARY Contact Shawn for Details!
  • 82. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes 1 ST & 3 RD SUNDAYS RESUMING IN JANUARY Contact Shawn for Details!
  • 83. MARK YOUR CALENDAR NOW! Want to Learn More? SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Low Cost Computer & Marketing Classes 1 ST & 3 RD SUNDAYS RESUMING IN JANUARY Contact Shawn for Details!
  • 84. HOW TO GROW YOUR SMALL BUSINESS Thank You for Viewing Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Music: Green Leaves by Jason Shaw | FreeMusicArchive.org Presented By SHAWN HANSEN & SHAWN HANSEN MARKETING SOLUTIONS
  • 85. HOW TO GROW YOUR SMALL BUSINESS Thank You for Viewing Marketing 101 SHMarketingSolutions.com | Shawn.Hansen@SHMarketingSolutions.com | ShawnHansen.com Music: Green Leaves by Jason Shaw | FreeMusicArchive.org Presented By SHAWN HANSEN & SHAWN HANSEN MARKETING SOLUTIONS