Solving deployment challengesof mobile couponsWith ScreenTicket® coupon system              ScreenTicket ApS | Åbogade 15 ...
Huge expectations to mobile coupons                                                                                       ...
But deployment seems problematicThe most common issues are:               ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | ...
Okay, lets us solve thechallenges one by one     ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.co...
What about non smart phones?ScreenTicket coupons work on all devices                                                 Step ...
Installation of scanners?ScreenTicket coupons can be redeemed without scannersTo remove the need for                      ...
How to measure ROI?Track every interaction with coupons with ScreenTicketFor easy measurability, ScreenTicket has an analy...
Extensive staff training?Train staff with a one pagerWith ODV need for stafftraining    is   reduceddrastically due to the...
Thank youContact me for more information and ideas on how to solvedeployment challenges of mobile couponsDavid VentzelCMO ...
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Solving deployment challenges of mobile coupons

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The presentation proposes solutions to the most common challenges of deploying mobile coupons to a marketing campaign. The proposals are based on ScreenTicket's coupon system.

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Transcript of "Solving deployment challenges of mobile coupons"

  1. 1. Solving deployment challengesof mobile couponsWith ScreenTicket® coupon system ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
  2. 2. Huge expectations to mobile coupons + 100 Growth rates!Mobile Coupon Spending Local vs Total 2010-2014 (Million $ rounded)Year Total Spending Local Spending2010 373.7 11.62011 1055.3 52.92012 22424 205.82013 4101.6 520.72014 6598.5 1090.0Source: Borrell Associates, April 2010 ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
  3. 3. But deployment seems problematicThe most common issues are: ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
  4. 4. Okay, lets us solve thechallenges one by one ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
  5. 5. What about non smart phones?ScreenTicket coupons work on all devices Step 1To remove the need for downloadingapplications and thereby limiting the numberof end users being able to process the Step 2coupons ScreenTicket send coupons via SMSand utilizes the browser for displaying a fullgraphic coupon image and the dataconnection for live interaction with aScreenTicket clearing server. This methodensures that coupons work on all majordevices, including old feature phones. ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
  6. 6. Installation of scanners?ScreenTicket coupons can be redeemed without scannersTo remove the need for Step 1 Step 2 Step 3scanners and other devicesneeded to bring security andmeasurability to mobilecoupons, ScreenTicket hasinvented a patent pendingredeeming method called OnDevice Verification® (ODV).ODV redeems the couponwith a graphic timestamp byinteracting with the coupon (On Device Verification® does not require a touch screen or smart phone) ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
  7. 7. How to measure ROI?Track every interaction with coupons with ScreenTicketFor easy measurability, ScreenTicket has an analytics modulethat tracks every interaction with the mobile coupon includingthe redemption via On Device Verification®. With ScreenTicketyou have access to live data throughout the entire campaign andstandard reports are available. In other words, no need forintegration with complicated analytics systems. ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
  8. 8. Extensive staff training?Train staff with a one pagerWith ODV need for stafftraining is reduceddrastically due to thefact that the entireredemption takes placeon the end user’sdevice. Train staff with aone pager behind thecounter. ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
  9. 9. Thank youContact me for more information and ideas on how to solvedeployment challenges of mobile couponsDavid VentzelCMO and co-founder of ScreenTicket+45 31 33 23 17david@screenticket.com ScreenTicket ApS | Åbogade 15 | 8200 Aarhus N | Denmark | screenticket.com | info@screenticket.com
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