Screen Media Technology Credentials

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We're a specialist provider of retail technology solutions, with a focus on in-store marketing. …

We're a specialist provider of retail technology solutions, with a focus on in-store marketing.

For over a decade we have pioneered the application of digital Screen Media across a wide range of environments worldwide, including retail stores, motor showrooms, shopping malls, airports, hotels, and travel duty free.

We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi faceted marketing technology concepts and digital Screen Media networks.

Unusually in our sphere, all services are provided in-house, enabling us to be highly responsive in order to meet the needs of today's fast moving consumer marketing environment.

More in: Technology , Business
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  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content
  • Scripting – insert new page over ‘000’s of screens each with different content

Transcript

  • 1. Screen Media Technology// Our CredentialsMay 2013
  • 2. // Our background• Formed in October 2001, Screen Media started as Retail Technology Specialists with abackground from In-Store Marketing and Point-Of-Purchase Display.• Comprehensive offering, providing a holistic approach to all aspects of creating and supportingretail technology concepts and digital media networks.• The company has 11 years pioneering experience of Retail / OOH Digital Media operating within awide range of environments worldwide, including retail stores, motor showrooms, shopping malls,airports and travel duty free.• We work with a number of channel partners delivering solutions to major Brands, Retailers andMedia Owners.• Screen Media operates as a full service support partner installing and managing digital screenprojects on behalf of Network Owners and Operators in a wide variety of sectors.
  • 3. • Privately owned company• Head office in Mere, Cheshire, UK• Managed 2500+ digital screens• Installed in 750+ locations• International operations in UK, Ireland, Europe,USA, the Gulf States and Australasia• Active within the POPAI global network• Member of the Valley Group, giving access to allaspects of in-store design and productionTotal service from a single source…SamsungStrategic PartnerSCALACertified PartnerSignageliveStrategic PartnerLG ElectronicsStrategic PartnerX2 BroadbandAccredited ResellerPOPAI DigitalFounder Member// Overview
  • 4. System Design & Specification• Key considerations: content / channel / programming strategy,screen locations, technology set up, communication infrastructureand support requirements.Hardware Supply• LCD/LED Screens, Interactive Touch screens, PC and SolidState Media Players, Bracketry and Fixing options Housings andWeatherproof casings etc.Software• Windows & Linux platforms.• Scala, Digital View, SignageLive, Beabloo and Acquire.Communications• Data Networking using ADSL Broadband connection,3G or WiFi. Internal Signal distribution LAN/WLAN, Cat 5 cablingor wireless.weDesign
  • 5. Creative Services• Multimedia Design• Graphics Design• Interactive Interaction Mapping• Motion Graphics, 2D & 3D Animation• Special Effects and Compositing• Touchscreen Graphics• Music, Image and Video Sourcing• Voiceover Recording• Advertising Design and Production• Branding Design• Video Editing & Re-purposing• Image Manipulation• Management of Live FeedsStrategic Design & Content Management• Stimulating mix of content and information.• Manage and deploy content updates or provide a ‘channel-like’management service.weCreate
  • 6. Communications Infrastructure Management• Approved re-seller of Broadband, 3G and WiFi.• Co-ordination of installation and activation.• Full control of the network, maintenance and admin.Warehousing & Distribution• Facilities for short or long term arrangements.• Picking and packing service• Network of regional hubs for both installation and maintenance tasks.Stock & Inventory Management• Stock and inventory managed effectively.• Aids efficient ordering of new stock and ensures on-going control ofequipment.Warranty & RMA Processing• On-site maintenance contracts.• Fault diagnosis to either repair or replace.• Liaise with manufacturers on a technical level.weManage
  • 7. Site Surveys• Positioning of screens, PC and speakers.• Fixing types and locations, size of poles / brackets.• Power requirements.• Head end equipment location.• Data cable layout and runs.• Communication infrastructure with wireless testing.System Configuration• Combine all system components in advance of the physical installation.• Configuration and soak testing.Installation• All types of screens, audio systems, projection equipment etc. alongwith software.• Data cabling, comms, config and testing.Reporting• Standard or customised report.weInstall
  • 8. Telephone Helpdesk• Dedicated telephone number & email address per client.• First line logging.• Range of SLAs.• Telephone hotline typical response time 4 hours.Network Monitoring• Network infrastructure.• Player uptime.• Content playback.• Fault indicators.Remote Engineering• Second line technical support.• Diagnostics by telephone or remote access.• Resolution of hardware and software faults.Content Management• Formatting / re-purposing of media files.• Upload, schedule and deployment.weSupport
  • 9. Communications Infrastructure Management• Range of options including ADSL & 3G Broadband• Co-ordination of installation & activation of lines• Maintenance & administration tasksOn Site Maintenance• UK wide on-site response• Fix or swap out of component parts• Flexible range of response times• Warranty cover / RMA managementReporting• Fault diagnosis procedures• Repair or dispatch for manufacturer processing• Standard or customised reports according tospecific projectweMaintain
  • 10. Technical Support, typical hours of operation:Monday–Friday 0900-1700Telephone Hotline, typical response time:4 hoursField Service Visits response time:1-2 days or before next match/eventContent processing time:2 working days for artworkartwork to be supplied to Screen Media via emailftp available on requestCompleted artwork to be uploaded to ftp by ScreenMedia ready for download.weInstallweCreateweManageweSupportweDesignweMaintain// Service Levels Agreements
  • 11. Project OverviewDesign and programming of an interactiveproduct recommendation application for use inDW Sports Stores around the UK.Objective• To design a branded interface suitable for touchscreen use.• To produce an animated attract loop to catchthe attention of passers-by.• To enable interactivity on the touchscreen units.• To test and supply unit in mass.Solution• Animation of branded attract loop.• Interface and illustration graphics suited to thesize of the touchscreen, closely following brandguidelines.• 10.4” touchscreen programmed to utilise custominterface.// Case StudiesNew Balance
  • 12. Project OverviewTo specify and install large Portrait Screensand Media Player for new flagship Oasis Storein Stratford Westfield, London.Objective• To specify and supply 3 large portrait screensto promote the current fashion collection.• Screens to be installed in niches with custompicture frames including one either side of theentrance for maximum impact.• To specify and supply suitable on-line mediaplayer and associated equipment.Solution• 3x Samsung 55” slimline LED screenssupplied and installed.• On-line media player installed in back officewith signal distribution system to screens.• Regular content updates deployed and supportprovided via online system.// Case StudiesOasis
  • 13. Project OverviewTo specify and install 2 x Video Walls eachwith9 LCD screens and an iPad for thestunning new flagship Lacoste store inKnightsbridge, London.Objective• To specify and supply 2 x video walls installedin niches behind the main tills on the groundfloor and first floor.• Each video wall comprises 3 screens wide & 3screens high.• To specify and supply suitable on-line mediaplayers and associated equipment.Solution• 18 x 46” NEC LCD video wall screens suppliedand installed with full service brackets.• On-line media player installed in back officewith signal distribution system to video walls.• On-going Content Management, TechnicalHelpdesk and Onsite Management.// Case StudiesLacoste
  • 14. Project OverviewSpecification and installation of large portraitscreen for new flagship Coast store, OxfordStreet, London.Objective• To specify and supply a suitable life-size screento promote the current fashion collection.• To specify and supply a suitable on-line mediaplayer and associated equipment.• To install the system in a purpose built pictureframe.• To manage content updates and providesupport.Solution• Panasonic 85” Full HD Plasma screen suppliedand installed.• On-line media player installed in back office withsignal distribution system to screen.• Regular content updates deployed and supportprovided via online system.// Case StudiesCoast
  • 15. Project OverviewPromotion of the Limited Edition Absolut VodkaCrystal Pinstripe Bottle in-store via a mountedAndroid tablet running a custom competition app.Objective• To generate interest in the new Limited Editionbottle via a competition to win one.• To engage users and create a link between thedisplay and the technology.• To install each tablet within the display.Solution• Design and production of all graphic interfaceelements, including a custom-made animatedattract loop.• Programming and testing of Android app –including tablet lockdown - from scratch.• Installation carried out by trained Screen Mediateams.// Case StudiesAbsolut Vodka
  • 16. Project OverviewCreation of an innovative and engaging store-in-storeexperience for airports around the world.Objective• To catch the attention of passers-by and increasefootfall.• To create all animated screen content for a dynamicattract video and stunning interrupt loop whenpassers-by approach.• To generate a high level of interaction throughdisplay both display screens and the touchscreenapplication.Solution• Production of animated content and sourcing of filmfootage.• All content submitted to Harding Test to ensuresafety of public viewing.• Spec, testing and management of all technicalaspects of project.// Case StudiesSmirnoff
  • 17. Project OverviewLaunch of the new Augmented Reality Kiosk across UKAudi Showrooms.Objective• To promote the new A1 and A7 models in showroomsprior to launch.• To install and maintain the network of interactive kiosks.• To manage hardware build and provide warehousing andlogistics for all equipment.• To provide on-going technical and engineering support.Solution• Augmented Reality interactive units installed in Audishowrooms across the UK.• Installation by experienced Screen Media engineeringwith in-house hardware build.• On-site training, 1stline helpdesk and on-site servicesupport by Screen Media Network Support Team.* In partnership with 100% Group and Valley Group.// Case StudiesAudi AR
  • 18. Project OverviewIn 2010 Audi installed a large promotional display for theGoodwood Festival of Speed. As part of this display, wewere asked to design and build an interactive carselector.Objective• To design and programme an in-store car selector toinform users of new and exclusive models.• To manage design and provide technical support for theon-site installation.Solution• Screen Media’s in-house design team worked closelywith Audi to produce interface and motion graphics inaccordance with the Audi brand.• Screen Media programmers built the user-friendlyinterface in-house before subjecting it to rigouroustesting.• Commissioning of all hardware, on-sire installation andmaintenance.* In partnership with 100% Group and Valley Group.Project OverviewLaunch of the new Augmented Reality Kiosk across UKAudi Showrooms.Objective• To promote the new A1 and A7 models in showroomsprior to launch.• To install and maintain the network of interactive kiosks.• To manage hardware build and provide warehousing andlogistics for all equipment.• To provide on-going technical and engineering support.Solution• Augmented Reality interactive units installed in Audishowrooms across the UK.• Installation by experienced Screen Media engineeringwith in-house hardware build.• On-site training, 1stline helpdesk and on-site servicesupport by Screen Media Network Support Team.* In partnership with 100% Group and Valley Group.// Case StudiesAudi Goodwood
  • 19. Project OverviewSupply, installation and maintenance of video displayequipment for use in international airports.Objective• To inform and entertain consumers• To provide information on new products• To attract attention, increase dwell time and spendin-storeSolution• Roku media player and Brightsign software.• Programming of media playback system.• On-going remote helpdesk and maintenance.* In partnership with 100% Group and Consortium.// Case StudiesBritish American Tobbacco
  • 20. Project OverviewTotal system design and project management for TVscreen network within selected retail stores in IrelandObjective• Music orientated channel to entertain customers• High-energy atmosphere to reflect brand values• To increase dwell time and spend in-storeSolution• 18 x 42” plasma screens with audio per store: till point,footwear area, main customer flow and dwell areas• Programming strategy to meet objectives includes mixof live sports news, music videos, Lifestyle promotionsand branded content from key suppliers• On-going scheduling and content managementincludescontent updates and network monitoring managedremotely by Screen Media’s network support team.• Communications and network infrastructure via ADSLand LAN.// Case StudiesLifestyle Sports
  • 21. Project OverviewDesign, production, installation and maintenance ofan interactive TV Buyer’s Guide.Objective• To aid consumers in purchasing the best LG TV fortheir needs.• To provide information on new products and educateconsumers on new technologies available.• To increase dwell time and spend in-store.Solution• 12” touchscreen mounted onto display.• Creation of touchscreen graphic designs andprogramming.• Detailed on-going remote scheduling and contentmanagement.• Control of content updates and network monitoringmanaged remotely by Screen Media’s networksupport team.// Case StudiesLG TV Guide
  • 22. Project OverviewPromotion of the Panasonic Lumix camerain-store via a custom programmed apprunning on an Android tablet.Objective• To inform and educate users via thePanasonic website.• To develop and programme a custom Androidapp to access the website and manipulatetablet.• To lock down the tablet.Solution• Custom-made app developed andprogrammed from scratch.• Tablet completely locked down via the app toprevent users from navigating elsewhereand/or using other apps.• Tablet displayed on custom mount surroundedby Panasonic Lumix cameras.// Case StudiesPanasonic Lumix
  • 23. Project OverviewSupply of technical components andre-purposing of content for the in-storedisplay.Objective• To inform and engage potentialcustomers.• To provide details about the newproduct.• To attract attention and increase dwelltime on the stand.Solution• 12” screen set within mount on POP.• Motion sensored accessory tools totrigger relevant videos.• Installation of screen and hardware.// Case StudiesDyson
  • 24. Screen Media Technology// Our CredentialsScreen Media Technology LtdHolly House, Warrington Road,Mere, Cheshire, WA16 0QB, UKt +44 (0)845 481 8020f +44(0)845 481 8021e info@screenmediatechnology.comwww.screenmediatechnology.comRegistered in England No. 07728966Registered Office: Holly House,Warrington Road, Mere, Cheshire, WA16 0QB