Jaafar.hamza@gmail.com                          1Saturday, July 23, 2011
‫1‬                                  ‫ا%$#"! 87 ا0+>#ر ا<;:97‬                                                            ...
Saturday, July 23, 2011                          3                                                                        ...
79:;<‫ا%$#"! 87 ا0+>#ر ا‬                                                                                                 ...
79:;<‫ا%$#"! 87 ا0+>#ر ا‬                                                                                                 ...
79:;<‫ا%$#"! 87 ا0+>#ر ا‬                                                                                                 ...
79:;<‫ا%$#"! 87 ا0+>#ر ا‬                                                                                                 ...
‫ا%$#"! 87 ا0+>#ر ا<;:97‬                                                                           ‫1‬                   ...
9Saturday, July 23, 2011
Saturday, July 23, 2011                          10                                                                       ...
"#‫/."دت ا+ذواق وا(& وا‬                             ُ    ُ                                                          ‫;:98...
‫+#ّع‬Y%‫ا‬                                         G$e%‫87 ا‬                3•CY%‫ا‬                                    ...
Saturday, July 23, 2011                                                                             Q                     ...
What’s Brand?                          Brand as a "name, term, design, symbol,                          or any other featu...
Global Brand                          A global brand is one which consumers                          perceive to reflect t...
What’s Muslim’s Branding?                          Muslims know a thing or two about                          branding, af...
!F9:;<‫+*)! ا‬O%‫ت ا‬q*y9                                                                       Fulla For Women Only      ...
!ّ"#$%‫ ا‬G"PN ‫*ت‬f#Q9                          Brand Image                                 Consistency                  ...
‫4*م‬K%‫ا‬                                                 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬             ...
20Saturday, July 23, 2011
‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬                          The99                                  Islamic...
‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬                      www.primomoda.com                                 ...
Saturday, July 23, 2011                          23                                                                       ...
Saturday, July 23, 2011                          20                          24                               ‫;:98* ا-7,6...
‫ا%$#"! 87 65 ا%4#0!‬                                                                          ‫2‬                        ...
!0#4%‫ا%$#"! 87 65 ا‬                                                                                  2                  ...
!0#4%‫ا%$#"! 87 65 ا‬                                                                                             2       ...
!0#4%‫ا%$#"! 87 65 ا‬                                                                                        2            ...
‫؟‬F.PY%‫ أو ا‬G$e%‫ا‬                                                          ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (...
Saturday, July 23, 2011                          30                               Creativity and Balance                  ...
!0#4%‫ا%$#"! 87 65 ا‬                                                                                 2                   ...
3                          !-./0‫,+*)! ("ة %$#"! ا03أة ا‬                                                           ‫;:98*...
!-./0‫,+*)! ("ة %$#"! ا03أة ا‬                                                                      3                     ...
!-./0‫,+*)! ("ة %$#"! ا03أة ا‬                                                                                            ...
!-./0‫,+*)! ("ة %$#"! ا03أة ا‬                                                                                            ...
!-./0‫,+*)! ("ة %$#"! ا03أة ا‬                                                                                           3...
!-./0‫,+*)! ("ة %$#"! ا03أة ا‬                                                                                            ...
Saturday, July 23, 2011                          38                                                ACT LOCAL              ...
Saturday, July 23, 2011                          39                               ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*،...
Saturday, July 23, 2011                                                                                    •              ...
•Saturday, July 23, 2011                                                                                    shukronline.co...
•Saturday, July 23, 2011                                                                                    www.primomoda....
•       www.islamicdesignhouse.com                                                    ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-...
•Saturday, July 23, 2011                                                                                    www.casa-elana...
•Saturday, July 23, 2011                                                                                    www.styleislam...
Saturday, July 23, 2011                                                                                    www.simasfashio...
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!"#$%‫ ا‬hF+ON                                  Financing - 5"#-Y%‫ا‬                                                     ...
!"#$%‫ ا‬hF+ON                          Implementing - rFe+Y%‫ا‬                                                   Creatin...
!"#$%‫ ا‬hF+ON                             Monitoring - !p_‫ا03ا‬                                                    Creat...
!"#$%‫ ا‬hF+ON                                               Innovating - ‫*ر‬QYAq‫ا‬                                     ...
!"#$%‫ ا‬hF+ON                                          Improving - •/lY%‫ا‬                                              ...
Marketing Mechanism “"#/Y%‫! ا‬F%‫آ‬                          ‫:ك‬S‫ و‬IH‫)ـ‬     4              1   ‫ه‬BF;56‫‰ـد ا‬      ...
‫‰*رع‬                          Attention -‫ه‬BF;56‫‰ـد ا‬                                                   1            ...
‫‰*رع‬                          Interest - ‫:ع‬W:XBD ‫م‬BK;Z‫ا‬                                                      2    ...
‫‰*رع‬                                  Desire - EK8T1BD EFU‫ر‬                                                          3...
‫‰*رع‬                          Action - ‫:ك‬S‫ و‬IH‫)ـ‬                                                4                 ...
‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬                                                     ... !.F-( GFP%‫ا‬  ...
Saturday, July 23, 2011                          62                               ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*،...
63Saturday, July 23, 2011
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مرأة أم امرأة؟ تصنيع الهوية للمرأة المسلمة في ظل العولمةWomen or Mirror? How we create a brand for muslim women in Globalisation time

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امرأة أم مرآة؟
كيف نصنع هوية للمرأة المسلمة في ظل العولمة؟

تسليط الضوء على أساسيات تصنيع الهوية للمرأة المسلمة في ظل تحديات العولمة.

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مرأة أم امرأة؟ تصنيع الهوية للمرأة المسلمة في ظل العولمةWomen or Mirror? How we create a brand for muslim women in Globalisation time

  1. 1. Jaafar.hamza@gmail.com 1Saturday, July 23, 2011
  2. 2. ‫1‬ ‫ا%$#"! 87 ا0+>#ر ا<;:97‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫,+*)! ("ة %$#"!‬ ‫ا%$#"! 87 65 ا%4#0!‬ ‫ا03أة ا0/.-!‬ ‫3‬ ‫2‬ ‫2‬‫1102 ,32 ‪Saturday, July‬‬
  3. 3. Saturday, July 23, 2011 3 1 79:;<‫ا%$#"! 87 ا0+>#ر ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  4. 4. 79:;<‫ا%$#"! 87 ا0+>#ر ا‬ 1 ‫*043وف‬A ‫93ون‬C" D4A ‫*ء‬F%‫ أو‬G$H4A ‫9+*ت‬J0‫9+#ن وا‬J0‫)وا‬ ‫4#ن‬FK"‫*ة و‬LM%‫#ن ا‬NJ"‫:ة و‬O%‫-#ن ا‬FP"‫3 و‬Q+0‫ ا‬R) ‫و"+$#ن‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ (GFQS M"M) T‫ إن ا‬T‫ ا‬G$-S3F; VW%‫ أو‬X%#;‫ ور‬T‫ا‬ 71 /!A#Y%‫ا‬ ‫9+*ت‬J0‫9+#ن وا‬J0‫ ا%$#"!: ا‬Z.) ‫ا%4*9.#ن‬ 3Q+0‫ ا‬R) 7$+%‫*043وف وا‬A 39[‫.!: ا‬F;#%‫ا‬ %‫`، 9#ا_^، إ‬Y+9 ،!9a :‫*ت‬F%b‫ا‬ !F.-4%‫*)*ت ا‬K%*A ‫*م‬FP%‫ وا‬X%#;‫ ور‬T‫*)! ا‬d‫ا%$ف: إ‬ Explain about the concept of being Muslim with show in respect ur identity 4Saturday, July 23, 2011
  5. 5. 79:;<‫ا%$#"! 87 ا0+>#ر ا‬ 1 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ *$YeF6#A ‫*م‬FP%‫#ة %.-3أة 87 ا‬P%‫*ت ا‬f#Q9 5L G"PN ‫ ا%3(5 87 ا[رض‬h9 T !eF.iL *$4_#9 R9 .R"‫ ا%4+*و‬hF-( 78 7f#Q%‫#ازن ا‬Y%‫ ا‬Z.) ‫*ظ‬el%‫)-*ر وإ_*9! ا%4ل وا‬n% .*$F8 *$YL‫*ر‬o9‫#9! و‬QS !9*_‫ إ‬Z%‫! إ‬WFp%‫ ا‬Z.) ‫*ظ‬el%‫ ا‬R9 This concept will help to create a state of mind for each target audience of dress identity -Hijab- 5Saturday, July 23, 2011
  6. 6. 79:;<‫ا%$#"! 87 ا0+>#ر ا‬ 1 !Ff*-"<‫ة ا‬r8*+%‫ا‬ !F)*-Y(q‫ة ا‬r8*+%‫ا‬ -‫-زو(! 83)#ن‬ -‫+! )-3ان‬A‫ ا‬G"39- t‫-*ذ‬f ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫%أة 2%8,ن إذ‬C‫:,ا ا‬C‫ آ‬K6X3- ًZ[C ‫)و^%ب ا‬ 1ّ:_(‫>_9 ً 21 ا-`:* و‬N@ ‫ة‬J:8 1- K@‫9-< ر@1 ا‬H !Ff‫_3آ‬ ،97(%2 <:=$‫ ا@:< 8#%ان ا->1 أ‬B6%C‫)و‬ ُ 97@‫3#9ت ر‬G@ <HJ;‫ رو$:9، و‬KC MN2 9:O&:2 ّ ِ (P+9a-‫,م ا‬R-‫ ا‬KC 1ّ:_`Q‫، و‬M3#8‫ 2%8,ن و‬KC (P>Q9R-‫ ا‬KC <Q9S‫ و‬MT>S‫و‬ ُ 11 G"3lY%‫ا‬ 12 G"3lY%‫ا‬ !F;*F/%‫ة ا‬r8*+%‫ا‬ -sFP.A- ،‫%ي‬C‫1 21 أ‬Q,>2‫ ا‬d+‫9-< ا أ679 ا‬H) (‫ون‬J7ef g>$ ً ‫%ا‬C‫* أ‬h9H ُ<:S 9C 32 5-+%‫ا‬ 6Saturday, July 23, 2011
  7. 7. 79:;<‫ا%$#"! 87 ا0+>#ر ا‬ 1 !F;*F/%‫ة ا‬r8*+%‫ا‬ !"‫*د‬OY_q‫ة ا‬r8*+%‫ا‬ t‫-*ذ‬f ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ -(‫3اء )ع‬zM%‫ة ا‬F/%‫-ا‬ !Fi"‫*ر‬N -(‫! )ع‬y"a ‫ة‬F/%‫-ا‬ ‫,ة‬T:-‫ ا‬kO- 1i9N4-‫ ا‬B8J-‫ا‬ *NCZij‫8,ة وا‬J3- 1-9+‫ ا‬B8J-‫ا‬ !F9:)<‫ة ا‬r8*+%‫ا‬ -(‫ة ز"+{ )ع‬F/%‫-ا‬ *N:N4l-‫* ا‬m7:3- 1CZ8j‫ ا‬B8J-‫ا‬ 7Saturday, July 23, 2011
  8. 8. ‫ا%$#"! 87 ا0+>#ر ا<;:97‬ ‫1‬ ‫ا%4.‪G‬‬ ‫ا%4-5‬ ‫ا0>$3‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫ا%4‪*p‬دة‬ ‫ا[;3ة‬ ‫ا04*9:ت‬ ‫ا%/‪!;*F‬‬ ‫ا%3"*|!‬ ‫8‬‫1102 ,32 ‪Saturday, July‬‬
  9. 9. 9Saturday, July 23, 2011
  10. 10. Saturday, July 23, 2011 10 ‫*ب؟‬yl%‫ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  11. 11. "#‫/."دت ا+ذواق وا(& وا‬ ُ ُ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ One Brand, different products 11Saturday, July 23, 2011
  12. 12. ‫+#ّع‬Y%‫ا‬ G$e%‫87 ا‬ 3•CY%‫ا‬ 3•CY%‫ا‬ ‫*):ت‬eY%*A ‫*ت‬Fe.i%*A !F€*+•%‫ا‬ !F8*P•%‫ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ 70*4%‫ ا<;:97 ا‬h-Yy0‫ا‬ Global Muslim Community .”!"#$%‫*‚! “ا‬F, 78 3•CN‫/*) و‬N‫ ا%$#"! و‬R) 3Fp4Y.% 12Saturday, July 23, 2011
  13. 13. Saturday, July 23, 2011 Q 13 What’s Brand? ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  14. 14. What’s Brand? Brand as a "name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ those of other sellers. The American Marketing Association 14Saturday, July 23, 2011
  15. 15. Global Brand A global brand is one which consumers perceive to reflect the same set of values wherever they are in the world. ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ Global brands transcend their geographic, cultural or ideological origins, and create strong, enduring relationships with those who consume the brands across countries and cultures. Shelina Zahra Janmohamed Designing a game-changing Islamic brand 15Saturday, July 23, 2011
  16. 16. What’s Muslim’s Branding? Muslims know a thing or two about branding, after all they already own some of the world’s most well known brands. To Muslims, the brand ‘Islam’ represents a way ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ of life; the ‘ummah’ is a transnational super- community; ‘Halal’ is a global food brand; Ramadan, Hajj, Jihad,and Zakat to name but a few are also all familiar names with their own brand values and brand experiences. All one billion Muslims – and significant chunks of the remaining global population – can identify these brands for you. That is to say, they can tell you the meaning, values and benefits of these ‘products’. Shelina Zahra Janmohamed Designing a game-changing Islamic brand 16Saturday, July 23, 2011
  17. 17. !F9:;<‫+*)! ا‬O%‫ت ا‬q*y9 Fulla For Women Only ‫4*ت‬yY+0‫ا‬ ‫ا[%4*ب‬ Razan Sara & Dara ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ Primo Moda Style Islam TV Channels Ahiida ‫*ب‬F•%‫ا‬ ‫ا<):م‬ The99Islamic Design House Islamic Manga RL*9[‫ا‬ Souvenirs ‫4*م‬K%‫ا‬ ‫ا[)-*ل‬ Sharia Compliance !;P0‫ا‬ Halal !6#l.9 ‫ز"*دة‬ 17Saturday, July 23, 2011
  18. 18. !ّ"#$%‫ ا‬G"PN ‫*ت‬f#Q9 Brand Image Consistency Target Customer loyalty ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ !"#$%‫ا‬ 34/%‫ا‬ ‫#دة‬y%‫ا‬ Brand Added Value Presenting Expe.& Reve. Creativity Coming slides> What’s brand pillars? 18Saturday, July 23, 2011
  19. 19. ‫4*م‬K%‫ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ + XF83Y%‫ا‬ + Fulla ‫*س‬p.%‫ا‬ 19Saturday, July 23, 2011
  20. 20. 20Saturday, July 23, 2011
  21. 21. ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ The99 Islamic Manga Re%‫ا‬ + !-FP%‫ا‬ + XF83Y%‫ا‬ 21Saturday, July 23, 2011
  22. 22. ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ www.primomoda.com www.burqini.com !F.-4%‫ا‬ + !-FP%‫ا‬ + ‫*س‬p.%‫ا‬ 22Saturday, July 23, 2011
  23. 23. Saturday, July 23, 2011 23 2 !0#4%‫ا%$#"! 87 65 ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  24. 24. Saturday, July 23, 2011 20 24 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  25. 25. ‫ا%$#"! 87 65 ا%4#0!‬ ‫2‬ ‫ا%4-5 ).‪*/+.% !9*) !0#49 !"#z !‚*F, Z‬ء‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫87 ا%4*%‪ ،G‬و‪ !4;#N‬و‪rz MFL3N‬ا ا[93 9‪:a R‬ل‬ ‫‪ 5L‬و;*€5 ا<):م وا<):ن ا0#(#دة وا0‪3QYp‬ة‬ ‫و‪*p9 M"M4N‬دىء ا0*د"! _ر ا<9‪*Q‬ن، و‪ 5"#lN‬ا03أة‬ ‫إ%‪39 Z‬آة 0* "‪.XS3d GY‬‬ ‫42‬ ‫52‬‫1102 ,32 ‪Saturday, July‬‬
  26. 26. !0#4%‫ا%$#"! 87 65 ا‬ 2 Pavlov Theory Secret o f Power mind set for behavior and attitude Other Ex: Sari for Indian Women in GF-4Y%‫ا‬ ‫*ء‬eKf<‫ا‬ M"M4Y%‫ا‬ ‫3ار‬QY%‫ا‬ 26Saturday, July 23, 2011
  27. 27. !0#4%‫ا%$#"! 87 65 ا‬ 2 ‫*ري‬yY%‫اول ا‬Y%‫ وا‬t*Yfn% ‫ 9*دة‬Z%‫#"5 6$#ر ا03أة إ‬lN .!e.Yi0‫*ن 87 و;*€5 ا<):ن ا‬FS[‫ ا‬R9 3F•L 78 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ”‫*ر_*ت‬i%‫3ع “ا%+/*ء ا‬Ya*8 ،‫-*ل‬y%‫#ة وا‬P%‫"9` ا%‡3ب ا‬ !FA‫ً و(*ذ‬q*-( !Ffp%‫ ا‬R$N#_ {f*( Z%‫ن إ‬MF-Y" 7N:%‫ا‬ ّ ّ .R$.Q‰ 78 ّ 27Saturday, July 23, 2011
  28. 28. !0#4%‫ا%$#"! 87 65 ا‬ 2 !"#$%‫ ا‬Z.) !>8*l0‫*و%! ا‬l9‫ ا%4#0! و‬Š*/+Y;‫ا‬ .ً *‹49 ‫87 آن‬ ٍ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ .‫*ووس‬K%‫! ا‬Fo9 F.PN‫ا%‡3اب و‬ Copy 79:;<‫7 وا‬A34%‫! 87 ا%4*0• ا‬e.Yi0‫و;*€5 ا<):م ا‬ 7z *9 ‫ا0#($! %.-3أة‬ & Paste .*$p"34N GN !FA3‚ !i/f q‫إ‬ Isl am 28Saturday, July 23, 2011
  29. 29. ‫؟‬F.PY%‫ أو ا‬G$e%‫ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ Dress Food Customize based on local needs 29Saturday, July 23, 2011
  30. 30. Saturday, July 23, 2011 30 Creativity and Balance ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  31. 31. !0#4%‫ا%$#"! 87 65 ا‬ 2 Action and option? ‫*ر‬Fi%‫45 وا‬e%‫ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ 789:;1‫ا‬ "01‫ا‬ Utilization !0#4%‫ا‬ Repulsion Globalization ‫ا6543اف‬ Accompaniment 31Saturday, July 23, 2011
  32. 32. 3 !-./0‫,+*)! ("ة %$#"! ا03أة ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ 32Saturday, July 23, 2011
  33. 33. !-./0‫,+*)! ("ة %$#"! ا03أة ا‬ 3 ‫#ب‬L 78 XY4|‫*0*ء، إن و‬L ‫ا<;:م‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫س‬CL 78 XY4|‫، وإن و‬X.•9 5QoN .XO€*OiA ŽeYl" X+Q% ،X.Q‰ ra‫أ‬ 33Saturday, July 23, 2011
  34. 34. !-./0‫,+*)! ("ة %$#"! ا03أة ا‬ 3 Brand Power ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ Islamic Brand here •_#%‫ا‬ ‫ا[;*س‬ F%*PY%‫ا[)3اف وا‬ Time .n37>4+‫,6* ا‬o g38 ‫&9ظ‬l-‫ ا‬qC r>:C g-‫ إ‬n37>4+‫,6/ ا‬lf *N#o‫أ‬ 33 34Saturday, July 23, 2011
  35. 35. !-./0‫,+*)! ("ة %$#"! ا03أة ا‬ 3 1.4 billion Muslim population today 22% ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ of the total population By 2014 a quarter of the worlds consumers will be Islamic Islamic branding is taking centre stage on the global stage. It is no longer confined to a countrys demographic, identified by the narrow lines of nationality or ethnicity. Miles Young, chairman of advertising giant Ogilvy and Mather Asia-Pacific 35Saturday, July 23, 2011
  36. 36. !-./0‫,+*)! ("ة %$#"! ا03أة ا‬ 3 80% of Global Muslims live in Asia and MENA 2/3rd Of the Poulation lives in 10 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ counries of which, 6 countries in Asia: Indonesia, Pakistan, India, Bangladesh, Iran & Turkey By 2050 More than 50% of the World’s population will be Muslim. Muslim Branding, Myth or Reality? by Daily Baraka Ataturk Airport, Istanbul, Turkey 36Saturday, July 23, 2011
  37. 37. !-./0‫,+*)! ("ة %$#"! ا03أة ا‬ 3 “Clothes studies reveal that Islamic dress is one of the icons visible in the global fashion business.” French Fashion University Esmond, Dubai, Gym ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ 96 billion USD/year Global Islamic clothing transactions (Republika, 12 March 2010) 150 million USD a year transaction is expected to Islamic dress code in Britain. 16 million Muslim people 1.5 billionUSD/ year Muslim clothing trade turnover in Europe http://fashionformolsem.blogspot.com 37Saturday, July 23, 2011
  38. 38. Saturday, July 23, 2011 38 ACT LOCAL THINK GLOBAL ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  39. 39. Saturday, July 23, 2011 39 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  40. 40. Saturday, July 23, 2011 • www.aabuk.com 40 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  41. 41. •Saturday, July 23, 2011 shukronline.com 41 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  42. 42. •Saturday, July 23, 2011 www.primomoda.com 42 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  43. 43. • www.islamicdesignhouse.com ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ 43Saturday, July 23, 2011
  44. 44. •Saturday, July 23, 2011 www.casa-elana.com 44 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  45. 45. •Saturday, July 23, 2011 www.styleislam.com 45 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  46. 46. Saturday, July 23, 2011 www.simasfashion.com 46 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  47. 47. &<=1‫ا‬ Understanding 1 >?@;1‫ا‬ ‫ا1;0:ّر‬ 8 2 Improving Conceptualizing ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫ر‬BC;D(‫ا‬ 7 !"#$%‫ ا‬hF+ON 3 L8MN;1‫ا‬ Innovating Planning Creating a Brand EFG‫3ا‬H IJ:K;1‫ا‬ 6 4 Monitoring Financing 5 P8=Q;1‫ا‬ Implementing 47Saturday, July 23, 2011
  48. 48. !"#$%‫ ا‬hF+ON Understanding - G$e%‫ا‬ Creating a Brand 1 h-Yy0‫ ا‬GF_ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ !9i%‫*)! أو ا‬Hp%‫! ا‬FOi‰ !8$Y/0‫! ا‬We%‫ا‬ •/8*+0‫ا%/#• وا‬ SWOT 48Saturday, July 23, 2011
  49. 49. !"#$%‫ ا‬hF+ON Conceptualizing - ‫#ّر‬OY%‫ا‬ Creating a Brand 2 ‫#ّر‬OY%‫أدوات ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ !l(*f ‫3ى‬a‫*رب أ‬yN ‫#ّر‬OY%‫3ّد 87 ا‬eY%‫ا‬ !F4_‫ا%#ا‬ ‫#ّر‬OY%‫! 87 ‰ ا‬f‫ا03و‬ 49Saturday, July 23, 2011
  50. 50. !"#$%‫ ا‬hF+ON Planning - ‘FKiY%‫ا‬ Creating a Brand 3 ‫اف‬z[‫ ا‬h|‫و‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫ ا04.#9*ت‬h-( ‫" ا0/*ر‬lN Plane B ‫ة‬f*/9 ‘Ka 50Saturday, July 23, 2011
  51. 51. !"#$%‫ ا‬hF+ON Financing - 5"#-Y%‫ا‬ Creating a Brand 4 ‫/*ب رأس ا0*ل‬S ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ 5"#-Y.% ‫*در‬O9 R) ’lp%‫ا‬ 7Lr%‫"3اد ا‬n% !Ka h|‫و‬ 3d*i0‫إدارة ا‬ 51Saturday, July 23, 2011
  52. 52. !"#$%‫ ا‬hF+ON Implementing - rFe+Y%‫ا‬ Creating a Brand 5 ‫رة‬P%‫/*ب ا‬S ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ !_%‫93ا)*ة ا‬ “F•#Y%‫ا‬ 52Saturday, July 23, 2011
  53. 53. !"#$%‫ ا‬hF+ON Monitoring - !p_‫ا03ا‬ Creating a Brand 6 !p_‫! 9#|#_! %.-3ا‬F%‫آ‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫#"3 ا[دوات‬KN “F•#Y%‫ا‬ 53Saturday, July 23, 2011
  54. 54. !"#$%‫ ا‬hF+ON Innovating - ‫*ر‬QYAq‫ا‬ Creating a Brand 7 ‫.#ب‬K0‫ ا‬G$8 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫.#ب‬K-.% ‫ ا%4:_*ت‬R"#QN G%*4%*A •‫ ا%/.4! 87 ا[;#ا‬se+% !4A*Y0‫ا‬ 54Saturday, July 23, 2011
  55. 55. !"#$%‫ ا‬hF+ON Improving - •/lY%‫ا‬ Creating a Brand 8 ”KAIZEN“ ،3-Y/0‫/• ا‬lY%‫*ديء ا‬p9 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ •e6#0‫• ا‬A *z3of “F•#Y%‫ا‬ 55Saturday, July 23, 2011
  56. 56. Marketing Mechanism “"#/Y%‫! ا‬F%‫آ‬ ‫:ك‬S‫ و‬IH‫)ـ‬ 4 1 ‫ه‬BF;56‫‰ـد ا‬ Action Attention ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ”‫“‰*رع‬ “AIDA” EK8T1BD EFU‫ر‬ 3 2 ‫:ع‬W:XBD ‫م‬BK;Z‫ا‬ Desire Interest 56Saturday, July 23, 2011
  57. 57. ‫‰*رع‬ Attention -‫ه‬BF;56‫‰ـد ا‬ 1 AIDA ‫3ة‬Qe%‫ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫#رة‬O%‫ا‬ !-.Q%‫ا‬ 57Saturday, July 23, 2011
  58. 58. ‫‰*رع‬ Interest - ‫:ع‬W:XBD ‫م‬BK;Z‫ا‬ 2 AIDA ‫*ت‬FA*y"<‫ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ €‫#ا‬e%‫ا‬ 58Saturday, July 23, 2011
  59. 59. ‫‰*رع‬ Desire - EK8T1BD EFU‫ر‬ 3 AIDA ‫اب‬ryf<‫ا‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ‫-*ء‬Yf<‫اء، ا‬Y_<‫+*ء، ا‬Y_<‫ا‬ 59Saturday, July 23, 2011
  60. 60. ‫‰*رع‬ Action - ‫:ك‬S‫ و‬IH‫)ـ‬ 4 AIDA ‫‰3اء‬ ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ `"‫3و‬N {ّ_3N 60Saturday, July 23, 2011
  61. 61. ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬ ... !.F-( GFP%‫ا‬ *$F8 *$9PN 7Y%‫! ا‬P"3K%‫ً ا‬q*-( *z"M" *9‫و‬ 61Saturday, July 23, 2011
  62. 62. Saturday, July 23, 2011 62 ‫;:98* ا-7,6* -3#%أة ا+43#* 21 0/ ا-,+*، (&% $#"ة‬
  63. 63. 63Saturday, July 23, 2011

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