Scout Labs Social Media B2B Presentation at Marketing Profs
By Jennifer Zeszut, CEO, Scout Labs
"It’s Not Just About Monitoring: Knowing When to Engage in the Conversation"
Similar to Scout Labs B2B Social Media Monitoring: It's Not Just About Monitoring: Knowing When To Engage In The Conversation, Mktng Profs Presentation 2009
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Scout Labs B2B Social Media Monitoring: It's Not Just About Monitoring: Knowing When To Engage In The Conversation, Mktng Profs Presentation 2009
1. It’s Not Just About Monitoring:
Knowing When to Engage in the Conversation
Allison Rhodes, VP of Tim Supples, Director Jennifer Zeszut,
Marketing, OpenDNS of Social Media & CEO, Scout Labs
Technologies, Citrix
8. 5. Spread the Good Word
Share good company news and developments.
9. 6. Be a Thought-Leader
Point to cool stuff and link to things.
Share what is capturing your attention right now.
10. 7. Humanize your Company
Companies are made of people.
Prove it.
11. Ways To Use Social Media for B2B
1. Customer Support (or CYA)
2. Look for leads
3. Get new product ideas
4. Competitive intelligence
5. Spread the good word
6. Establish yourself as a thought-leader
7. Humanize your company
14. 2. Focus on Who and What Matters
Prioritize your efforts. Know what and who is
most important to pay attention to.
15. 3. Don’t Jump In Right Away
Don't respond right away all the time...let your
customers handle naysayers if at all possible
16. 4. Set Goals
Where are you now? What are your goals for
buzz and views and followers and sentiment
and share of voice?
17. 5. Encourage everyone to engage
Connecting with real and potential customers is
not one person’s job. Dialogue about what
you are hearing and learning.
18. 6. ACT
This is not a spectator sport.
Share the feedback internally. Build a
relationship. Improve a product. Optimize
your marketing. Generate a lead.
19. Words of Wisdom
1. Listen first, sell second
2. Focus on who and what matters
3. Don’t jump in right away
4. Set goals
5. Encourage everyone to engage
6. ACT