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Rok Profile

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  • 1. “ Building Customer Relationships and Generating Revenue through Mobile Innovations”
  • 2.
    • WHO ARE WE?
    • We are part of ROK Entertainment Group. A global mobile technology and entertainment company.
    • Founded in 2003
    • Worldwide reach employing over 200 staff in over 30 countries.
    • Providing social networking, TV and a whole suite of mobile, web & wap products, MVNO & MNO relationships.
    • Massive IPR & Product set – 5 patents granted with 41 filed and 20 products live.
    • Blue chip clients & partners, including Nokia, Real Network, Telenor, Vodacom, AIS, BSNL, MTS, ABC News, Fox News, ITN, CNBC & Bloomberg.
    • Quoted in the US on the AIM OTCBB:ROKE
  • 3. INCREASE IN RICH MOBILE MEDIA SPEND
  • 4. THE SOLUTION At ROK On we are specialists in Bluetooth marketing and advertising. Working with venues with a niche demographic we extend their reach beyond the store or stadium and onto the mobile phone through On Device Applications making the brand accessible at anytime in almost any location. In addition we connect advertisers and content providers to the specific demographics allow sniper like targeting for all types of advertising and promotion. Users can interact with their favorite brands at anytime choosing exciting and exclusive content from them and related brands benefiting from the very latest movie, music and celebrity news. THE PROBLEM Reaching a target demographic on their phone when it matters and where it matters. Network operators offer location based SMS which is expensive and can only locate someone within a mobile phone cell let alone a street or even a shop. In addition the phone number lists available are not always accurate regarding the profile of your target consumer. SMS is also limiting functionally and creatively. You can be more creative on the mobile web but this relies on driving traffic to your mobile website which is difficult enough let alone at the right time when it matters – while that person is in the high street or at a concert with there purse or wallet open.
  • 5.
    • MOBILE IS THE FASTEST GROWING SECTOR IN NEW MEDIA
    • There are 2.2 billion phones world wide.
    • $19 billion was spent on mobile content in 2005
    • The total global mobile entertainment market is forecast to grow to $47 billion by 2009 and $77 billion by 2011.
    • The mobile advertising market is forecast to be worth $10 billion by 2010.
    • 89% of major brands are planning to market over mobile phones during 2008.
    • Over half of these brands plan to spend 25% of their marketing budgets on mobile phone advertising.
  • 6.
    • BLUETOOTH IS GROWING TOO
    • Shipments of Bluetooth equipment has increased tenfold in the last 3 years.
    • 250 million Bluetooth units were shipped in 2005, this is set to reach 1billion in 2008 and 1.5 billion by 2010.
    • 50% of people already have Bluetooth enabled on their phones and 50% of these are already downloading content. Depending on location and offer up to 60% of traffic could download content.
    • ROK On operate the largest Bluetooth network in the world, with the most technically advanced ‘PUSH’ &‘INTERACTIVE’ and services in the world:
  • 7.
    • WHO USES BLUETOOTH?
    • Shipments of Bluetooth equipment has increased tenfold in the last 3 years.
    • 250 million Bluetooth units were shipped in 2005, this is set to reach 1billion in 2008 and 1.5 billion by 2010.
    • 50% of people already have Bluetooth enabled on their phones and 50% of these are already downloading content. Depending on location and offer up to 60% of traffic could download content.
    • ROK On operate the largest Bluetooth network in the world, with the most technically advanced ‘PUSH’ &‘INTERACTIVE’ and services in the world:
  • 8.
    • HOW IT WORKS
    • Bluetooth is a broadcast technology built into over 90% of the handsets in the world.
    • ROK ON Bluetooth provides a localized solution to making contact with the consumer within the retail space.
    • A small transmitter is installed in store.
    • Bluetooth-enabled handsets will receive a permission greeting
    • Once agreed, Bluetooth streams branded application to the device
    • Perfect for delivering rich media
    • Enables retailer to sell mobile products – Music, Games, Wallpapers and premium sms services
    • Helps initiate regular dialogue with the consumer and extends the sales cycle outside of retail
    • Easy deployment
    • Industry standard technology
    • Out of store reach
    • Great sales and marketing tool
  • 9. Content completely configurable to your needs INTERACTIVE ON DEVICE APPLICATION
  • 10.
    • FEATURES
    • ROK’s on device application is completely customizable.
    • An application can include all or just a selection of the content and features listed below, if required features to be added and content changed this will be done automatically as the user enters range of our device. The application can also be updated via the phones internet connection also.
    • Sell or Give away Ring tones, Wallpapers, Video Clips, Music and Games.
    • Application can act as a magazine with relevant articles and news with RSS feeds.
    • Run competitions
    • Gather data on your customers .
    • Free movie trailers and reviews
    • Appropriate third party advertising can be added to include special offers for your customers
    • Enhances your customers experience with your brand
    • Your customer receive something of value completely free
    • Customers interact with your brand away from the retail space
    • Viral marketing opportunities
  • 11.
    • BENEFITS TO VENUE OWNER
    • Distribute and sell mobile content, ring tones, videos and other mobile content.
    • Extend sales cycle outside of retail
    • Initiate regular dialogue with customers
    • Encourage customers to return to store to update application for free
    • Synchronize mobile content sales with in-store campaigns.
    • Enhance your brand by associating with specific movie or music releases
    • Hassle free implementation
    • Increase your revenue
  • 12.
    • BENEFITS TO ADVERTISER
    • All the benefits of the web plus
    • Reach customers in a selected environment
    • Associate advertising brands with venue brands
    • Initiate regular dialogue with potential customers
    • Extend sales cycle beyond venue, mobile phone taken everywhere application can even be used on the tube
    • Synchronize mobile campaigns with other traditional advertising methods
    • Enhance your brand by associating with specific movie or music releases with pre-roll advertisments
    • Intestitionals available throuought application
    • Hassle free implementation, management and reporting.
  • 13.
    • BENEFITS TO CONSUMER
    • Buy mobile content in trusted venues from trusted brands like yours.
    • Receive exclusive promotional content for free:
      • Free movie trailers
      • Free music videos
      • Free ring tones
      • Free wallpapers
      • Free mobile java games
    • Access to news and articles specifically targeted at their needs and interests
    • Exclusive money cant buy competitions
    • Special offers and advertising from associated brands
  • 14. PUSH MESSAGING
    • Many Files supported:.
      • Video – 3GP, MPEG, AVI, RM
      • Graphic – JPEG, Animated GIF, GIF, PNG
      • Text – Text, XHTML, WML
      • Sound – MIDI, WAV, MP3
      • Applications – Java and Symbian
    • Ideal for time sensitive offers……Free coffee, visit Sams Place in the next 10 minutes!
    • Great solution for Festivals and Events fast and concise.
    • Better than SMS
      • SMS is not location based,
      • SMS is not visual 70% of people don’t have MMS set up for visual ads
  • 15. PROPOSED CONTENT Suggested layout and content for Claire's On Device Application. News Features Ask Claires Partner Offers My Claire's My Music My Films My Phone Accessories Top 5 New Music Competitions Feature 2 Top 5 New Movies Free Fun Little Movies Feature 1 Ring tones Wallpapers Sing tones Games News Features More Pages Could be added depending on Demand
  • 16. News Features Ask Claire's Partner Offers My Claire's News Features CONTENT - ANALYSIS My Claire’s is where the users interact directly with the Claire's brand News & Features – These can be promotions from Claire's or as the name suggest news and features which will be of general interest to the typical Claire's customer. These features could be supplied and sponsored by magazines could possibly sell a premium subscription service to the magazines mobile version. Partner Offers – These could be advertorials, or just straight vouchers, this could include competitions that would be free or even premium sms. Ask Claire's – This is a premium sms service, there will be a field to enter a question and sending the premium sms will result in the answer being returned. In this case Claire is a big sister.
  • 17. CONTENT – My Music My Music provides information on the latest chart toppers as well as whats up and coming. Our content providers are on the cutting edge ensuring that music trends among this demographic will start with Claire's. Top 5 – This would be a link to Claire's top 5 chart music tracks, these will be appropriate to the demographic. Clicking on each of the bands in the top 5 list will link through to a single page about the band. This page would include downloads for the track (free 15 sec preview), wallpapers, music videos and links to competitions. These items could be free or we could charge via psms. New Music – This is where the trends start, customers will hear it first in Claires new music. Similar to the top 5 customers will be able to download the track, wallpapers, music videos and this may include competitions. Competitions – This is where a customer can enter all the music competitions. There will be a list of competitions and prizes and a link through to enter the comp. Feature 2 – An additional page if required possibly singtones. My Music Top 5 New Music Competitions Feature 2
  • 18. My Films Top 5 New Movies Free Fun Little Movies Feature 1 CONTENT - ANALYSIS My Films provides information on the latest movies at the cinema and released on DVD as well as what's up and coming. Top 5 – This would be a link to Claires top 5 movies at the cinema, these will be appropriate to the demographic. Clicking on each of the movies in the top 5 list will link through to a single page about the film. This page would include downloads for the trailer, wallpapers, music videos and may include competitions. These items could be free or we could charge via sms. New Movies – This is where the trends start, customers will hear it first in Claire's new movies. Similar to the top 5, customers will be able to download the trailer, wallpapers, music videos and this may include competitions. Free Fun Little Movies – This is a selection of 3-5 little movie tracks lasting around 1 minute, they will be free to download. This page will show a screen shot plus a little synopsis of what the trailor is about. The page should be designed with the possibility of having a banner ad. Feature 1 – This could be a special competition or movie related feature More features may be added over time
  • 19. My Phone Accessories Ringtones Wallpapers Singtones Games CONTENT - ANALYSIS My Phone Accessories provides free and premium phone accessories including Ring tones, Wallpapers, Singtones and Games. Ringtones – These will possibly be top 10 ring tones and will be different to those found in Music or Movie menus. There will be a mix of free and paid for ring tones. As with all the content it is updated every two weeks. Wallpapers – As Above Singtones – Singtones is a premium sms service which allows users to record a karaoke version of a popular music track. This can be kept on the users phone as a ringtone or sent on to a friend. This will be discount voucher at launch. Games – These are a mixture of premium and free ad supported games, sometimes a provider will provide the first two levels of a game free then the user will purchase the whole game later. Feature 1 – This could be a competition to win ringtones, wallpapers or special review of a game.
  • 20.  

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