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Socialnomics

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Published in: Technology, Business

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Transcript

  • 1. Socialnomics
  • 2. I profess, I cannot text
    • Decipher the following:
    • Lol
    • Ltm
    • Lmao
    • Omg (oh my god)
    • :)E2E
  • 3. Twittonary
    • Now we have Twitter language – c/- Twittonary.com
    • ab/abt
    • Attwation
    • EMA
    • Pig twitz
    • Twabe
  • 4. You and your institute
    • http://www.charteredaccountants.com.au/
    • http://www.youtube.com/charteredaccts
    • http://twitter.com/chartered_accts
    • http://www.facebook.com/charteredaccountants
  • 5. Framework
    • Web 1.0 vs 2.0 vs 3.0 vs 4.0
    • Social Media Tools
    • Social Media Strategies
    • Social Media Resources
    • Let’s put it in perspective…….
  • 6. The Big Picture The Internet Cloud WWW Web 1.0 Web 2.0 Email Cloud Computing FTP, etc
  • 7. Social Media for Business – the tools
    • Collboration
    • Communication
    • Meta-data creation
    • Connection
    • GOAL - INCREASE YOUR PRESENCE
  • 8. Communication
    • Blogs
      • Used to promote business
      • Look at Xero blog
    • Micro-blogging
      • Twitter – limited characters
      • Ideal for broadcasting timely information – IT’S IMMEDIATE
      • Business case for Twitter – you can’t afford not to be
    • Video-casting
      • YouTube – search accounting and tax videos
      • What about training
  • 9. Meta what!?
    • RSS – Really Simple Syndication
      • Is your website stale
      • Auto updating
      • Keep content relative to audience
  • 10. Connection
    • Social Networks
      • Facebook
    • Professional Networks
      • Linkedin
  • 11.
    • Define it – what do you want to achieve
    • Define the tools – create traffic
      • Blog it – this can promote your business, your products, your success!!!!!
      • Tweet it – promote, inform and share
      • Share it – eg YouTube (training and info)
      • Connect – with clients on Facebook and collegues and other groups on Linkedin
    Take baby steps……
  • 12.
    • Who, what, where
      • Start with low lying fruit – clients/collegues
      • What is the message – this is where most come unstuck
    • Website – drive people to your online presence
    • Link to others
    • Create consistent content – don’t mix the message
    • Post frequently
    • Use monitoring tools
    • Be realistic
    Strategy
  • 13.
    • Example