The Definitive Guide to Subscription Commerce
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Just as the Internet rocked the bricks and mortar world of business 15 years ago, the burgeoning Subscription Economy™ ...
Just as the Internet rocked the bricks and mortar world of business 15 years ago, the burgeoning Subscription Economy™
is forcing today’s enterprises to change how they do business.
Subscriptions used to be just for newspapers and magazines, but not anymore. The last 10 years have seen a dramatic
increase in companies using the subscription model to offer everything from music, movies, and textbooks to cars for a
monthly fee. Every day, more traditional players are joining the Subscription Economy in response to changing consumer
habits. For most companies, this shift means relearning a lot about selling, pricing, packaging, and building customer loyalty.
Companies need to move away from a manufacturing-oriented, product focused way of thinking, and embrace a world of
services that fundamentally change customer relationships.
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