Your SlideShare is downloading. ×
0
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
The 6 Secrets to Drive App Downloads
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The 6 Secrets to Drive App Downloads

2,257

Published on

Why spend upwards of $50,000 - and hundreds of hours developing a mobile app? …

Why spend upwards of $50,000 - and hundreds of hours developing a mobile app?

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,257
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
34
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 6The Secrets to Drive App Downloads MOBILE SUCCESS SERIES www.funmobility.com
  • 2. There’s a huge shift in attention tomobile devices. U.S.#Adults:#Time#Spent#in#Media# 2009#vs#2012# 42%$ 40%$ 25%$ 23%$ 16%$ 13%$ 12%$ 9%$ 7%$ 5%$ 5%$ 3%$ TV# Online# Radio# Mobile# Print# Other# 2009$ 2012$ MOBILE SUCCESS SERIES www.funmobility.com
  • 3. Customers download more than 100 apps on their Smartphones & spend over 94 minutes a day in appsMOBILE SUCCESS SERIES www.funmobility.com
  • 4. SuperchargeYour Mobile Marketing Lifecycle Integrate mobile with your existing social media and marketing efforts to increase brand awareness and retain customers. MOBILE SUCCESS SERIES www.funmobility.com
  • 5. Okay! Now what?Why would somebodywant to downloadyour app? MOBILE SUCCESS SERIES www.funmobility.com
  • 6. 6The Secrets to Drive App DownloadsUnderstanding why someone wants to downloadyour app is key to driving traffic - and downloads. MOBILE SUCCESS SERIES www.funmobility.com
  • 7. #1 Relevant Information As a society, we are in an era of information overload. Help your customers sort through the ruble by providing relevant, useful, and interesting content. Leverage Smart Push Notifications to add true value to your audience by sending out newsworthy updates.MOBILE SUCCESS SERIES www.funmobility.com
  • 8. But what’s considered“Newsworthy?” • Tips and Tricks • Videos • How-Tos Send content thats relevant to your users for optimal conversion. MOBILE SUCCESS SERIES www.funmobility.com
  • 9. #2 Deals Drive demand generation by offering value-added offers and promotions tied to your mobile app. MOBILE SUCCESS SERIES www.funmobility.com
  • 10. Deals don’t just drive downloads.They drive behavior!What deals? Try these: • Store or Online Coupons • Loyalty Rewards • Limited Time Offers • Mobile-Only Offers • Exclusive Merchandise MOBILE SUCCESS SERIES www.funmobility.com
  • 11. #3 Social Interaction Keep your brand top of mind by encouraging users to connect, discuss and share their experience with their friends.MOBILE SUCCESS SERIES www.funmobility.com
  • 12. Social Interaction Socialize your existing content to increase engagement by using threaded commenting. By connecting their social profiles to your app, you ensure a genuine community with real people - and real interactionsMOBILE SUCCESS SERIES www.funmobility.com
  • 13. #4 StatusAs a society, we’re naturallycompetitive.Leverage this desire to always“win” by adding friendlycompetition to your app. MOBILE SUCCESS SERIES www.funmobility.com
  • 14. How do you add this competitive element? Through Gamification! Create point-based games, such as Trivia, to drive engagement.MOBILE SUCCESS SERIES www.funmobility.com
  • 15. LeaderboardStatusEncourage behaviors that addvalue to your brand, whilecreating a fun, organic mobileexperience. MOBILE SUCCESS SERIES www.funmobility.com
  • 16. Engaged Users Highlight your most active users - and potential customers while targeting them with mobile specific offers and promotions.MOBILE SUCCESS SERIES www.funmobility.com
  • 17. #5 Rewards Who doesn’t like free stuff? Supercharge your loyalty program by offering mobile punch cards - a powerful reason for customers to download your app. MOBILE SUCCESS SERIES www.funmobility.com
  • 18. Mobile PunchcardsRetailers can integrate mobile rewards into their point of sale systems.This provides an easy way to track loyalty, while giving customers acompelling reason to download your custom-branded app. MOBILE SUCCESS SERIES www.funmobility.com
  • 19. #6 Fun! Did you know, games are the number one most frequently downloaded app? Put the FUN in mobility by adding games into your app, customized with your branding. Games are the perfect way to drive downloads! MOBILE SUCCESS SERIES www.funmobility.com
  • 20. 6The Secrets to Drive App DownloadsSo, how do you drive App downloads? 1. Send Relevant Information. 2. Offer Deals & Mobile Coupons. 3. Encourage Social Engagement. 4. Add Competitiveness to your App. 5. Integrate Loyalty Rewards. 6. Add Games Into Your App. MOBILE SUCCESS SERIES www.funmobility.com
  • 21. Consumers have a lotCustomers have a lot of choice ofitchoice when itwhen comes to Apps. comes to apps.MOBILE SUCCESS SERIES www.funmobility.com
  • 22. Think from yourcustomer’s point of view. What do I want? MOBILE SUCCESS SERIES www.funmobility.com
  • 23. Why spend upwards of $50,000 - andhundreds of hours developing a mobile app?Let FunMobility do the work for you with our patentedAppWidgets and Mobile Marketing Platform. LEARN MORE MOBILE SUCCESS SERIES www.funmobility.com
  • 24. Ready?Get started today! Contact a Solutions Specialist 1.855.849.4900 sales@funmobility.com MOBILE SUCCESS SERIES www.funmobility.com

×