6The      Secrets      to Drive App      Downloads                MOBILE SUCCESS SERIES                             www.fu...
There’s a huge shift in attention tomobile devices.                                 U.S.#Adults:#Time#Spent#in#Media#     ...
Customers download more than 100               apps on their                   Smartphones                  & spend over  ...
SuperchargeYour Mobile Marketing Lifecycle                           Integrate mobile with                           your ...
Okay! Now what?Why would somebodywant to downloadyour app?   MOBILE SUCCESS SERIES   www.funmobility.com
6The                Secrets                   to Drive App                   DownloadsUnderstanding why someone wants to d...
#1         Relevant           Information                        As a society, we are in an era of                        ...
But what’s considered“Newsworthy?”        • Tips and Tricks        • Videos        • How-Tos        Send content thats rel...
#2 Deals                   Drive demand generation by                   offering value-added offers                   and ...
Deals don’t just drive downloads.They drive behavior!What deals? Try these:          •   Store or Online Coupons          ...
#3           Social             Interaction                        Keep your brand top of mind                        by e...
Social                   Interaction                    Socialize your existing content to                    increase eng...
#4                  StatusAs a society, we’re naturallycompetitive.Leverage this desire to always“win” by adding friendlyc...
How do you add this                        competitive element?                        Through Gamification!              ...
LeaderboardStatusEncourage behaviors that addvalue to your brand, whilecreating a fun, organic mobileexperience.     MOBIL...
Engaged Users                        Highlight your most                        active users - and                        ...
#5 Rewards                    Who doesn’t like free stuff?                    Supercharge your loyalty                    ...
Mobile PunchcardsRetailers can integrate mobile rewards into their point of sale systems.This provides an easy way to trac...
#6 Fun!                Did you know, games are the                number one most frequently                downloaded app...
6The              Secrets                 to Drive App                 DownloadsSo, how do you drive App downloads?       ...
Consumers have a lotCustomers have a lot of choice  ofitchoice when itwhen comes to Apps.    comes to apps.MOBILE SUCCESS ...
Think from yourcustomer’s point of view.                           What do                           I want?   MOBILE SUCC...
Why spend upwards of $50,000 - andhundreds of hours developing a mobile app?Let FunMobility do the work for you with our p...
Ready?Get started today!   Contact a Solutions   Specialist   1.855.849.4900   sales@funmobility.com    MOBILE SUCCESS SER...
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The 6 Secrets to Drive App Downloads

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Why spend upwards of $50,000 - and hundreds of hours developing a mobile app?

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The 6 Secrets to Drive App Downloads

  1. 1. 6The Secrets to Drive App Downloads MOBILE SUCCESS SERIES www.funmobility.com
  2. 2. There’s a huge shift in attention tomobile devices. U.S.#Adults:#Time#Spent#in#Media# 2009#vs#2012# 42%$ 40%$ 25%$ 23%$ 16%$ 13%$ 12%$ 9%$ 7%$ 5%$ 5%$ 3%$ TV# Online# Radio# Mobile# Print# Other# 2009$ 2012$ MOBILE SUCCESS SERIES www.funmobility.com
  3. 3. Customers download more than 100 apps on their Smartphones & spend over 94 minutes a day in appsMOBILE SUCCESS SERIES www.funmobility.com
  4. 4. SuperchargeYour Mobile Marketing Lifecycle Integrate mobile with your existing social media and marketing efforts to increase brand awareness and retain customers. MOBILE SUCCESS SERIES www.funmobility.com
  5. 5. Okay! Now what?Why would somebodywant to downloadyour app? MOBILE SUCCESS SERIES www.funmobility.com
  6. 6. 6The Secrets to Drive App DownloadsUnderstanding why someone wants to downloadyour app is key to driving traffic - and downloads. MOBILE SUCCESS SERIES www.funmobility.com
  7. 7. #1 Relevant Information As a society, we are in an era of information overload. Help your customers sort through the ruble by providing relevant, useful, and interesting content. Leverage Smart Push Notifications to add true value to your audience by sending out newsworthy updates.MOBILE SUCCESS SERIES www.funmobility.com
  8. 8. But what’s considered“Newsworthy?” • Tips and Tricks • Videos • How-Tos Send content thats relevant to your users for optimal conversion. MOBILE SUCCESS SERIES www.funmobility.com
  9. 9. #2 Deals Drive demand generation by offering value-added offers and promotions tied to your mobile app. MOBILE SUCCESS SERIES www.funmobility.com
  10. 10. Deals don’t just drive downloads.They drive behavior!What deals? Try these: • Store or Online Coupons • Loyalty Rewards • Limited Time Offers • Mobile-Only Offers • Exclusive Merchandise MOBILE SUCCESS SERIES www.funmobility.com
  11. 11. #3 Social Interaction Keep your brand top of mind by encouraging users to connect, discuss and share their experience with their friends.MOBILE SUCCESS SERIES www.funmobility.com
  12. 12. Social Interaction Socialize your existing content to increase engagement by using threaded commenting. By connecting their social profiles to your app, you ensure a genuine community with real people - and real interactionsMOBILE SUCCESS SERIES www.funmobility.com
  13. 13. #4 StatusAs a society, we’re naturallycompetitive.Leverage this desire to always“win” by adding friendlycompetition to your app. MOBILE SUCCESS SERIES www.funmobility.com
  14. 14. How do you add this competitive element? Through Gamification! Create point-based games, such as Trivia, to drive engagement.MOBILE SUCCESS SERIES www.funmobility.com
  15. 15. LeaderboardStatusEncourage behaviors that addvalue to your brand, whilecreating a fun, organic mobileexperience. MOBILE SUCCESS SERIES www.funmobility.com
  16. 16. Engaged Users Highlight your most active users - and potential customers while targeting them with mobile specific offers and promotions.MOBILE SUCCESS SERIES www.funmobility.com
  17. 17. #5 Rewards Who doesn’t like free stuff? Supercharge your loyalty program by offering mobile punch cards - a powerful reason for customers to download your app. MOBILE SUCCESS SERIES www.funmobility.com
  18. 18. Mobile PunchcardsRetailers can integrate mobile rewards into their point of sale systems.This provides an easy way to track loyalty, while giving customers acompelling reason to download your custom-branded app. MOBILE SUCCESS SERIES www.funmobility.com
  19. 19. #6 Fun! Did you know, games are the number one most frequently downloaded app? Put the FUN in mobility by adding games into your app, customized with your branding. Games are the perfect way to drive downloads! MOBILE SUCCESS SERIES www.funmobility.com
  20. 20. 6The Secrets to Drive App DownloadsSo, how do you drive App downloads? 1. Send Relevant Information. 2. Offer Deals & Mobile Coupons. 3. Encourage Social Engagement. 4. Add Competitiveness to your App. 5. Integrate Loyalty Rewards. 6. Add Games Into Your App. MOBILE SUCCESS SERIES www.funmobility.com
  21. 21. Consumers have a lotCustomers have a lot of choice ofitchoice when itwhen comes to Apps. comes to apps.MOBILE SUCCESS SERIES www.funmobility.com
  22. 22. Think from yourcustomer’s point of view. What do I want? MOBILE SUCCESS SERIES www.funmobility.com
  23. 23. Why spend upwards of $50,000 - andhundreds of hours developing a mobile app?Let FunMobility do the work for you with our patentedAppWidgets and Mobile Marketing Platform. LEARN MORE MOBILE SUCCESS SERIES www.funmobility.com
  24. 24. Ready?Get started today! Contact a Solutions Specialist 1.855.849.4900 sales@funmobility.com MOBILE SUCCESS SERIES www.funmobility.com
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