Your SlideShare is downloading. ×
Spredfast_Social Business Impact in Technology
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Spredfast_Social Business Impact in Technology

609
views

Published on

Social media has earned its place in the marketing mix across every industry — and the technology sector is no …

Social media has earned its place in the marketing mix across every industry — and the technology sector is no
exception. As tech companies look for the latest marketing breakthroughs, many have discovered that social
media offers unique advantages. In fact, the smartest technology marketers are beginning to shift their focus and
resources to powerful opportunities to build brand awareness, promote thought leadership and generate leads.
Spredfast works with dozens of top technology brands, including Rackspace, National Instruments, LifeSize, Intuit,
and Jive Software. These customers report that Spredfast has helped them:

Published in: Technology, Business

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
609
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1 TECHNOLOGY SOCIAL BUSINESS IMPACT IN HIGH TECH Learn how top tech brands like Rackspace, Jive Software, National Instruments, LifeSize, and Intuit deliver business impact through social.
  • 2. 2 TECHNOLOGY WHAT SMART TECHNOLOGY MARKETERS ACHIEVE Social media has earned its place in the marketing mix across every industry — and the technology sector is no exception. As tech companies look for the latest marketing breakthroughs, many have discovered that social media offers unique advantages. In fact, the smartest technology marketers are beginning to shift their focus and resources to powerful opportunities to build brand awareness, promote thought leadership and generate leads. Spredfast works with dozens of top technology brands, including Rackspace, National Instruments, LifeSize, Intuit, and Jive Software. These customers report that Spredfast has helped them: Demonstrate thought leadership — Hardware-and-software providers enlist hundreds of subject matter experts (SMEs) to contribute content and build brand affinity and sales opportunities via engagement with SME content. Achieve Higher Conversion Rates — One software company has found that social media campaigns convert 43% better than email and 170-190% better than traditional online advertising. Deliver shorter sales cycles — A software company found that sales opportunities originating on social closed 400% faster than other sources, taking their sales cycle from 120 days down to 30 days. Build sales pipeline — One Fortune 50 hardware-and-software provider generated $500K in sales opportunities through social campaigns and redirected less effective ad dollars. “We spend a lot of time and effort trying to understand the influence and impact that social media has on Rackspace brand awareness and our sales funnel, and Spredfast provides metrics and measurements around our social media campaigns to help us evaluate and optimize our programs…It’s become higher priority because social media is one of the top ways our prospects and customers interact with us.” – Suaad Sait, CMO Rackspace
  • 3. 3 TECHNOLOGY 5 Social Media Best Practices for High Tech Brands Proactively participate in conversations. Anyone will tell you, listening is the first step to a successful social program. But listening alone isn’t enough. Smart tech brands actively scan conversations taking place about their brand, industry, and competitors so they can engage with social users that indicate qualified interest. Look for individuals asking industry–related questions, stating intent to purchase, or expressing dissatisfaction with a competitor. And then be ready to respond to questions and engage them in conversation. Use Targeting Options to Reach the Right Audience. While it is important to cast a wide net when building brand awareness, it is also important to reach the right people with the right message. Take advantage of targeting options that allow you to reach individuals based on demographics such as industry, job function, age, seniority, location and interests. Demonstrate thought leadership by sharing great content. Contribute to existing conversations and spark new discussions by generating and sharing valuable content. Keep your audience’s preferences and values top of mind, and remember that great content can come from anywhere. This includes high-performing, homegrown material as well as industry news, content from your business partners, and industry commentary. Don’t forget to enlist your company’s Subject Matter Experts (SMEs) to share expertise and insight. Ask them to moderate and contribute to your LinkedIn or Google+ groups, post on the company blog, and share relevant insights from a personal Twitter handle. Provide Targeted Calls to Action. The most common form of user engagement is clicks to links. [Spredfast Benchmark Report] Capture leads by directing social users to your website to download new content (e.g., research or whitepapers) or register for webinars or live events. Spotlight new products or features, share company news, or link to content that can educate your prospects and customers about your offering. And don’t forget to make your campaigns socially sharable to facilitate great word of mouth. Use Social Insights to Optimize Campaigns. Take advantage of the wealth of social performance data to understand which types of content are driving quality engagement and which campaigns perform best. Use these insights to optimize your owned social content and make informed decisions about paid social promotions. 1 2 5 4 3
  • 4. 4 TECHNOLOGY Whyit’stimetoexpandyoursocialmarketingefforts Your audience is there. High-tech purchasers are present and seeking out information across a variety of social channels. For example, LinkedIn, the professional social network where users are contextually ready to “talk shop,” has over 200 million members. Two of the top five represented industries are Information Technology and Services and Computer Software. [LinkedIn Blog] They are ready to listen. 66% of tech professionals say that they have used social networking sites to obtain information to influence a technology purchase. [SM@Work] Twitter users exposed to tweets by B2B tech brands were 150% more likely to search for the same brands online. [Twitter Blog] They are taking action. 92% of IT professionals have taken actions such as visiting a vendor web site, directly contacting a vendor for more information, or registering to download content as a result of using social media. [SM@Work] You will gain insight. Social media offers greater visibility into your audience, industry, and campaign performance than any other channel. On traditional media, insight is limited and successful programs are the result of costly trial and error. But social networks provide audience insights, targeting capabilities, and real-time engagement metrics that allow you to identify and iterate upon successful content — quickly and effectively.
  • 5. 5 TECHNOLOGY Common Questions from High Tech Brands While many technology companies are already using social media to drive business impact and results, others have yet to go “all in” on social and realize its full potential. Here are a few common questions we hear from technology marketers, and the ways that Spredfast can help. How do I surface executive-level insights from social-network data so I can demonstrate impact and obtain budget and buy-in? WhatifIdon’thavethecollaboration,workflow,planningandorganizational tools I need, to expand internal participation? How do I keep my team focused on big-picture objectives and strategy when they’re buried under day to day tactics and just trying to keep up with the crazy pace of social? What if my team is outgrowing first-generation technologies and their insufficient functionality and insights? How do we evolve beyond our use of freemium tools and native social network interfaces? Gain visibility with insights that help you understand your audience, measure quality engagement, define and track social conversions, and calculate return on engagement. Empower contributors and protect brand integrity by assigning access and permissions, centralizing content calendars, and promoting best practices. Remove operational barriers by implementing workflow and assignment rules, automating approval paths, centralizing content distribution, and managing conversation moderation. Achieve insight and organize complex social teams in a way that is both powerful and flexible enough to meet the needs of your social business as it matures.
  • 6. 6 TECHNOLOGY Let’s get started. We are helping dozens of technology brands to achieve meaningful business results on social. Top technology brands are using Spredfast not only because we provide a technology platform that is powerful and flexible enough to suit each organization’s unique structure and goals. They are choosing Spredfast because we are a trusted partner committed to providing strategic guidance and sharing best practices that help our customers succeed in social business. There are many reasons why the time is right to expand your social marketing efforts whether you are looking to build brand awareness, manage communities, demonstrate thought leadership or generate high quality leads. We are ready to answer any questions and share how Spredfast can help your technology company expand your social media programs to deliver meaningful business results. Ready to find out how? www.spredfast.com | info@spredfast.com LET’S TALK

×