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National Brands, Local Growth: Competition or Cooperation?

by Digital Product Manager at Confidential on Jun 03, 2013

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Even for national brands, all business is local. And that’s because branding and advertising influence consumer purchase decisions at the local level. ...

Even for national brands, all business is local. And that’s because branding and advertising influence consumer purchase decisions at the local level.
In fact, we spend nearly as much ($178 billion) on auto insurance – a product generally purchased with a local agent – as we do on all retail e-commerce categories combined ($186 billion).

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National Brands, Local Growth: Competition or Cooperation? National Brands, Local Growth: Competition or Cooperation? Document Transcript