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IBM’s State of Marketing Survey 2012

by Digital Product Manager at Confidential on Mar 16, 2013

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Consumers are changing marketing. Today’s consumers are well-informed, social media-savvy, and likely have two or more ...

Consumers are changing marketing. Today’s consumers are well-informed, social media-savvy, and likely have two or more
mobile devices. They are more demanding—expecting current and perpetually shifting new channels, such as mobile and social, to deliver an exceptional customer experience.

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IBM’s State of Marketing Survey 2012 IBM’s State of Marketing Survey 2012 Document Transcript