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Consumers continued to become more technologically savvy in 2012. Tablets, smartphones and even traditional computers all worked in tandem to help customers shop. Today’s digital marketers must adapt and evolve their messages to speak to this customer across multiple channels or devices.
The Marketing Strategists from Bronto’s Professional Services team are on the front lines of digital marketing; they help clients drive sales by optimizing and evolving email, mobile and social programs. Each strategist looks into the future and shares his or her predictions for upcoming trends and the tools that will be essential in 2013.