ExecuHome Realty My Listing Service R. Scott Swingler, MPA Real Estate Consultant/ Agent
Process to Selling Your Home -Prepare home for Sale- -declutter/paint/repair/renovate -Price home- Price and/ Home Scoring analysis -Sign Listing agreement/ Lock Box -Photos/ Videos/ Brochure/ Showing Service -Post listing in MLS and showcase Realtor.com, Craigs List and many other real estate links -Open House -Obtain Offer -Negotiate Offer/ Ratify Contract -Home Inspection/ Negotiate Repairs -Close on Property
All real estate agents are required to place their listings into the multiple listing service (MRIS)
All Realtors use the Multiple Listing Svc to find homes for their clients. Click here for a sample of one of my sold listing in MLS: http://mrislistings.mris.com/Matrix/Public/Portal.aspx?ID=35250829852
I use a central showing service to make the appointment process seamless and more secure.
Centralized Showing Service (CSS) All showing agents will schedule appointments through this service according to your instructions. You will receive an immediate e-mail concerning the appointment. I also receive an immediate copy sent to my Blackberry. After the showing, CSS will follow-up to obtain feedback from the buyers agent.
It is important to have your home ready to show at all times.
I will provide one-on-one feedback to you (the seller) at least once per week.
Offering a full commission will serve you well and help you obtain top dollar for your home.
How long to sell your home, depends on the showing condition, location, market and asking price.
Don’t miss the best market window for selling your home. Price it right.
Be careful not to help sell the other house by overpricing yours.
I can help you price your home right so you don’t experience these pit-falls on selling your home.
The right price for selling your home is when all of these players agree on the price.
A Checklist is provided to you the seller, to help prepare your property for sale. Sell, give away, or throw away unnecessary items, clean up garage Garage Organize furnishings to create spacious look with well defined sleeping, sitting and dressing area Bedrooms Remove rust and mildew, make fixtures shine, replace loose caulking or grout Bathrooms Appliances spotless (inside and out), good working order, unclutter all counter space, organize items inside cabinets Kitchen Make cozy and inviting; set table for a formal dinner Living Room Fresh paint (neutral colors), Shampoo Carpet, clean and wax floors, clean fireplace, remove extra furniture, worn rugs, repair problems General Interior Mow lawn, trim shrubs, mulch, add color, edge walkways, stains off driveway Exterior Curb Appeal Example Preparation of Home Benefit : To enhance the value of the home
A Competitive Market Analysis of like type homes that have sold in the neighborhood helps you (the seller) select the best selling price. -The market determines what the home will sell for. -As your agent I will conduct a Competitive Market Analysis. -The seller determines the listing price from the Competitive Market Analysis. Benefit: Help set the best price.
Scoring Homes and Home Valuation As part of my analysis, I help you price your home through a weighted score for each of the significant amenities of your home as compared to the weighted scores for the amenities of comparable and recently sold homes in and immediately around your neighborhood. This is a unique software program that I developed to help determine the price range and suggested asking price of a home using more objective criteria than what is normally used by other realtors.
Sample View of Competitive Market Analysis Summary
The CMA will include pictures and descriptions similar to your home.
My Marketing Program includes the following types of exposure to more buyers Yard Sign- with flyers for drive by pick-up Direct Flyer targeting with multiple agents who have qualified buyers Direct Post Card Mailings to 100 neighbors Free Staging Services- MLS Exposure to all agencies and agents Showcase on Realtor.com (for national and international exposure) High Resolution pictures of your home Video of your home, neighborhood and community features Open Houses to show your home Agent Open- to show your home to agents Internet Web Advertising/ Text Messaging to drive by buyers Eproperties.com (to capture buyers on Craigs List and Similar links.) Benefit: Total Exposure to more buyers.
Get more for your home and sell it faster by staging. (6.9% more and a 50% faster sale). I offer 1 hour of free staging service to all of my listing clients.
Staging is all about decluttering your home, refreshing the condition and strategic placement of the furniture to obtain the best presentation.
http://2425ecclestonst.flipshow.com/ E-Properties web site will provide additional, high-tech marketing services for your property. This is a sample: Click this link:
Larger view of front side of flyer that will be available for buyer showings, open house visitors and direct mailings.
My Life -Experience. 22 years as a U.S. Army Officer 15 years managing clinical research programs Henry M. Jackson Foundation for the Advancement of Military Medicine/ Washington Cancer Institute/ Alliance Research Consortium 4 years consulting for Anteon Corporation and Booz Allen Hamilton. Owner and President- Estate Settlement Company 6 years as a Realtor/ Agent – Long and Foster / Creig Northrop Team and Execuhome - Home owner- bought and sold 3 times I have the knowledge and experience to help you sell your home.
My goal is to sell your home for the best price.