Healthcare & Social Media: 2009 Trends & Strategy

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  • + VeoMed VeoMed 1 month ago
    like your #7 slide says 'trust, transparency, openess, honesty'. that’s one thing the digital age and social media is helping businesses with. so many 'old school' companies still try to keep their clients from talking to each other. they’ll do it online anyway!
  • + katiehaman katiehaman 2 months ago
    Great presentation--very helpful!
  • + ScottMeis Scott Meis 6 months ago
    Source credit for stats on slides 6 & 7 - http://api.ning.com/files/aQ*9UpEJWIfxu4YcpKwCrqAlruSAvElSuXvRBd2v4c5rY4MnaNkuPE96hQp*JxAkduKxQzK4pioEMN7DfQKEGVOGrMiaCd3W/SearchingforHealth2008.pdf
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Healthcare & Social Media: 2009 Trends & Strategy - Presentation Transcript

  1. Healthcare and Social Media: 2009 Trends & Strategy 03/11/2009 Scott Meis | Sr. Project & Social Media Director
  2. Carolyn Grisko & Associates Inc.
    • Chicago-based strategic communications firm working with a variety of corporate, government and nonprofit clients.
    • www.grisko.com
    Healthcare and Social Media
  3. The Big Shift Healthcare and Social Media
  4. Social Media Defined
    • Communications using online technologies to share opinions, insights, experiences and perspectives with each other.
    Healthcare and Social Media
  5. Popular Types of Healthcare Social Media
    • Blogs – DiabetesMine , HealthMatters , WebMD , NYT HealthBlog
    • Microblogs – Livestrong , Stupid Cancer
    • Social Networking – OrganizedWisdom , PatientsLikeMe , DailyStrength , NursesRecommendDoctors
    • Podcasts – Johns Hopkins Medical Podcasts , Mayo Clinic
    • Social Sharing – Flickr , YouTube , ICYou
    • Forums – Revolution Health Groups , Google Health Groups
    Healthcare and Social Media
  6. How America Searches Health Information
    • 36% want to see what other consumers say about medication or treatment
    • 34% using social media, 46% using health portals, 67% using search engines
    • 21% using Wikipedia
    Healthcare and Social Media
  7. Why Consumers Are Attracted to Social Media
    • People trust “a person like me” more than authority figures from business, government and media
    • Seeking ongoing dialogue, not one-way advertisement
    • Trust, transparency, openness, honesty
    Healthcare and Social Media
  8. Current Trends
    • 41% of users read blogs
    • 70% of users watch online video
    • Over 175 million users on Facebook
    • Over 6 million users on Twitter
    • Share! Connect! Comment! Engage!
    Healthcare and Social Media
  9. The BIG Question
    • Should My Organization Be Using Social Media?
    Healthcare and Social Media
  10. Start By Listening
    • Get Busy Monitoring!
    • Google Alerts
    • Google Reader
    • WhosTalkin , Twitter Search , Technorati
    Healthcare and Social Media
  11. Choose Your Audience
    • Internal Communications?
    • External? Patients? General Public?
    • Research!
      • Social Technographics Profile
    Establishing Your Social Media Network
  12. Set Your Objectives
    • Increase public reach of message, proactive media relations?
    • Increase patient traffic, reputation?
    • Drive traffic to Website?
    • Develop new avenue for patient care?
    • MOST IMPORTANT …
    • Make your message resonate!
    Establishing Your Social Media Network
  13. Define Your Strategy
    • Set a timeline and focus on reasonable, practical goals
    • Be consistent
    • Analyze, measure and assess frequently
    • ADAPT!
    Healthcare and Social Media
  14. Choose Your Tools
    • Is your target audience already talking to one another?
    • Focus on building long-term relationships
    • Remember:
    • - People meet in different online spaces
    • - They comment, share and influence
    • - They want to tell THEIR story – let them
    Healthcare and Social Media
  15. Sample Social Media Platform Healthcare and Social Media Your Website
  16. Measurement & Results
    • Embedded analytics on tool sites
    • Example: YouTube Insight
    • New patients?
    • Website analytics ( Google analytics )?
    • Video views & subscribers?
    • Expanded network?
    • Quality blog comments & subscribers?
    • Google search rankings?
    Healthcare and Social Media
  17. With or Without You . . .
    • ...the conversations are going to take place.
    • Are you going to engage and embrace?
    • Smartly save time, money, staff in connecting with patients to build lasting relationships?
    Healthcare and Social Media
  18. What It Will Take
    • Do you have top level and employee buy-in?
    • PR/Marketing staff member that can commit to being a Social Media Manager?
    • Commitment and desire to engage?
    • At least 1-2 hours to devote each day?
    • Small content creation budget?
    • Time and patience – it WILL NOT happen overnight
    Healthcare and Social Media
  19. What It Will Take - Graph from Beth Kanter Healthcare and Social Media
  20. The Big Takeaway
    • 10 Steps to Get Going TODAY
    • Sign up for Google Alerts or Google Reader , add news and blog RSS feeds
    • Assess your needs and purpose for social media
    • Narrow your target audience and plan tie-in with current or future outreach initiative
    Healthcare and Social Media
  21. The Big Takeaway
    • 10 Steps to Get Going TODAY
    • 4. Find 3 professional blogs, 3 personal interest blogs and follow regularly, comment
    • 5. Start a Facebook profile – set up a practice group, page and cause
    • 6. Start a private blog on Wordpress and practice!
    Healthcare and Social Media
  22. The Big Takeaway
    • 10 Steps to Get Going TODAY
    • 7. Join Twitter and Flickr , try it out!
    • 8. Join YouTube’s Nonprofit program , search and comment on videos you like, try purchasing a Flip camera
    • 9. Protect your brand , soak up username URLs
    Healthcare and Social Media
  23. The Big BIG Takeaway
    • 10 Steps to Get Going TODAY
    • 10. Get going! Be patient and stay active.
    Healthcare and Social Media
  24. Case Study – Mayo Clinic
    • Online Newsroom
    • Podcasts and Blogs
    • YouTube Channel , Facebook Page
    • Sharing Mayo Clinic
    Healthcare and Social Media
  25. Questions & Comments
    • Scott Meis
    • [email_address]
    • 312-335-0100
    • www.grisko.com
    • Suggested Reading: Blogs – Beth’s Blog , SMUG , Social Media Snippets , Groundswell
    Healthcare and Social Media

+ Scott MeisScott Meis, 8 months ago

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