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Facebook for Public Relations - PR Daily Presentation
 

Facebook for Public Relations - PR Daily Presentation

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March 11, 2010 presentation for PR Daily discussing strategy, tactics, tools and tips for maximizing use of Facebook as a PR/marketing pro.

March 11, 2010 presentation for PR Daily discussing strategy, tactics, tools and tips for maximizing use of Facebook as a PR/marketing pro.

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    Facebook for Public Relations - PR Daily Presentation Facebook for Public Relations - PR Daily Presentation Presentation Transcript

    • Facebook Essentials for PR: Everything You Need to Know to Get Started March 11, 2010 Scott Meis | Sr. Project & Social Media Director
    • Carolyn Grisko & Associates Inc.
      • Chicago-based strategic communications firm working with a variety of corporate, government and nonprofit clients.
      • www.grisko.com
      Facebook Essentials for PR
    • What We’ll Cover Facebook Essentials for PR
      • Facebook Trends
      • Personal vs. Professional Use
      • Privacy Settings
      • Groups, Causes, Pages
      • Promotion & Advertising
      • Engagement and Measurement
      • Qualitative Testing
      • Quantitative Testing
      • SEO vs. SEM
      • Audience Reaction
      • Establishing Your Home Page
      • How to Keep Your Boss Away
      • Maximizing titles, tags and giveaways
      • FBML Who?
      • Rocking the Insights
      • Facebook Trends
      • Personal vs. Professional Use
      • Privacy Settings
      • Groups, Causes, Pages
      • Promotion & Advertising
      • Engagement and Measurement
      • Qualitative Testing
      • Quantitative Testing
      • SEO vs. SEM
      • Audience Reaction
      • Establishing Your Home Page
      • How to Keep Your Boss Away
      • Maximizing titles, tags and giveaways
      • FBML Who?
      • Rocking the Insights
      • Facebook Trends
      • Personal vs. Professional Use
      • Privacy Settings
      • Groups, Causes, Pages
      • Promotion & Advertising
      • Engagement and Measurement
      • Qualitative Testing
      • Quantitative Testing
      • SEO vs. SEM
      • Audience Reaction
      • Establishing Your Home Page
      • How to Keep Your Boss Away
      • Maximizing titles, tags and giveaways
      • FBML Who?
      • Rocking the Insights
    • What We’ll REALLY Cover Facebook Essentials for PR
      • Facebook Trends
      • Personal vs. Professional Use
      • Privacy Settings
      • Groups, Causes, Pages
      • Promotion & Advertising
      • Engagement and Measurement
    • Facebook Trends – February 2010
      • More than 400 million users worldwide
      • 100M active mobile users
      • 8B minutes are spent on Facebook a day
      • 20M become fans of pages a day
      • 3M active pages
      • 60M status updates each day
      • Source: http://www.facebook.com/press/info.php?timeline
      Facebook Essentials for PR
    • Facebook – The Ultimate Timesink Facebook Essentials for PR Source: http://mashable.com/2010/02/16/facebook-nielsen-stats/ Americans spent 421 minutes/month or 14 minutes/day.
    • Personal vs. Professional Use Facebook Essentials for PR
      • Grouping Friends
      • Top 10 Privacy Settings
      • Facebook Etiquette
      • Facebook Pages
    • Friend Grouping Facebook Essentials for PR
    • Privacy Settings Facebook Essentials for PR
    • Privacy Settings Facebook Essentials for PR
    • Privacy Settings Facebook Essentials for PR
    • Facebook Etiquette Facebook Essentials for PR
      • Pick a good photo
      • Fill out your bio and info, get a vanity URL
      • Be smart about what you post
      • Don’t get caught in the coworker “friending” game, use lists
      • Balance personal and professional updates
      • Don’t be a spammer
      • Use common sense
    • Groups and Causes
      • Group = Short-term
      • - Message All Members - Similar to Page Setup
      • Causes = Long-term
      • - Application
      • - Email Members
      • Messaging & Retention
      Facebook Essentials for PR
    • Why Fans Matter
      • Direct Brand Engagement
      • Personal, Real-Time Feedback
      • Foundation for Targeted Outreach
      • Word-of-Mouth
      • Stream of New Advocates
      • Active Engagement = Strong SEO
      Facebook Essentials for PR
    • Facebook Pages – Getting Started
      • Creating your page
      • Enhancing with content
      • Engagement & Measurement
      • Page Promotion
      • Facebook Ads
      Facebook Essentials for PR
    • Facebook Pages – Page Creation
      • Pay Attention to Page Name – SEO!
      Facebook Essentials for PR
    • Facebook Pages – Vanity URL
      • Pay Attention to URL – SEO!
      • Must Have 25 Fans
      Facebook Essentials for PR
    • Static FBML to Customize Page
      • Static FBML Application
      Facebook Essentials for PR
    • Adjust Default Landing Tab Settings Facebook Essentials for PR
    • Facebook Page Engagement
      • Allow Fans to Comment!
      • Status Updates – More than random tidbits
      • Use strong visuals – photos and videos
      • Maximize the Event tool
      • Be responsive and use for feedback
      Facebook Essentials for PR
    • Additional Facebook Applications to Consider
      • Social RSS – Feed latest blog posts to fans
      • YouTube Box – Feed in YouTube video content
      • Causes – Show support of charity or cause
      • Poll – Use to crowdsource, gather feedback
      • Involver – Site that provides professional apps
      Facebook Essentials for PR
    • Facebook Page Insights Facebook Essentials for PR
    • Facebook Page Promotion
      • Cross-promote on other social media sites, Website
      Facebook Essentials for PR Source: http://www.enjoyillinois.com
    • Facebook Page Promotion
      • Cross-promote on other social media sites, Website
      Facebook Essentials for PR
    • Facebook Page Promotion
      • Facebook Fan Box
      • - Embed on Site
      • - Easy New Fan Tool
      Facebook Essentials for PR
    • Facebook Ads – Utility & Best Practices
      • Targeted, Social Action Outreach
      • Controlled Budget
      • Action Item + Fan Growth
      • Easy Analysis
      • Best Practices
      Facebook Essentials for PR
    • Facebook Case Study #1
      • 8 Days to 8,000 Fans Event
      • Promotion
      • - Blog post
      • - Facebook page event
      • - DLI e-news
      • - 3,170 new fans
      • Word-of-mouth does the rest with strong content !
      Facebook Essentials for PR
    • Facebook Case Study #2
      • “ Rush On Call” Live Chats
      • Promotion
      • - Blog post
      • - Facebook page event
      • - Rush e-news, Facebook Ads
      • - New fans, direct doctor interaction - Lasting transcript
      Facebook Essentials for PR
    • Facebook Case Study #3
      • Pepsi Refresh Project
      • Strategy
      • - Devote Ad $ Elsewhere
      • - Drive Mass Appeal
      • - Engage Through Votes
      • - Social Purpose and Easy Participation
      • - Long Campaign for Continued Engagement
      Facebook Essentials for PR
    • Facebook – Upcoming Changes
      • Pending page changes – stay tuned
      • Status Updates showing up in the News Feed to all fans is no longer guaranteed.
      • The Boxes Tab will disappear.
      • The Tabs width will shrink from 760 pixels wide to 520 pixels.
      • The ability to extract the e-mail addresses of your Fans will become available… maybe.
      Facebook Essentials for PR SOURCE: http://www.wildapricot.com/blogs/newsblog/archive/2009/12/13/big-changes-to-facebook-pages-could-hurt-small-nonprofits.aspx
    • Facebook Marketing Resources Facebook Essentials for PR
      • Inside Facebook
      • http://www.insidefacebook.com/
      • All Facebook
      • http://www.allfacebook.com/
      • Facebook for Business – HubSpot
      http://www.hubspot.com/facebook-for-business-marketing-kit/
    • Questions & Comments
      • Scott Meis
      • [email_address]
      • 312-335-0100
      • www.grisko.com
      • Suggested Reading: New Comm Biz , SMUG , Social Media Today , Mashable , Social Media Snippets , Groundswell , The New Community Rules
      Facebook Essentials for PR