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Three Destroyers !
of Differentiation
from the book, “Create Distinction: !
What to Do When ‘Great’ Isn’t Good Enough !
to...
“THE

PURPOSE OF ANY
BUSINESS IS TO
PROFITABLY CREATE
EXPERIENCES SO
COMPELLING TO THE
CUSTOMER THAT LOYALTY
BECOMES ASSUR...
So then, WHY does everything
seem the same?
Internet brings more and tougher competition directly to
our customers

+152%
Internet access on mobile
phones over the pa...
Individually, each Destroyer presents a
significant challenge...

Collectively, they create a
Collapse of Distinction
For FREE distinction workbook
and more info:!
!

http://ScottMcKain.com!
!

http://ProjectDistinct.com!
!

“Create Distinc...
Three Destroyers of Differentiation in Business
Three Destroyers of Differentiation in Business
Three Destroyers of Differentiation in Business
Three Destroyers of Differentiation in Business
Three Destroyers of Differentiation in Business
Three Destroyers of Differentiation in Business
Three Destroyers of Differentiation in Business
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Three Destroyers of Differentiation in Business

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Seeking to create more competitive space in your marketplace? The problem may be that the Three Destroyers of Differentiation are making it difficult for your customers to tell the difference between you and the competition.

From his bestselling book, "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business" -- the initial edition named by thirty major newspapers like the "Miami Herald" as one of the "Ten Best Business Books of the Year" -- author Scott McKain reveals the insidious impact of the Three Destroyers of Differentiation.

You may find that you are spending more time focusing on the competitor than the customer...that customers are no longer seeking information from you, because they can get it faster (and, perhaps, more accurately) from search engines...and, that your best customers are the ones most likely to be taking you for granted.

For more information, find the book on Amazon -- or, to have Professional Speakers Hall of Fame member Scott McKain address your next meeting about creating distinction in sales and customer service, contact us at http://ScottMcKain.com or 1-800-838-6980.

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Transcript of "Three Destroyers of Differentiation in Business"

  1. 1. Three Destroyers ! of Differentiation from the book, “Create Distinction: ! What to Do When ‘Great’ Isn’t Good Enough ! to Grow Your Business”! by Scott McKain
  2. 2. “THE PURPOSE OF ANY BUSINESS IS TO PROFITABLY CREATE EXPERIENCES SO COMPELLING TO THE CUSTOMER THAT LOYALTY BECOMES ASSURED .” “ALL BUSINESS IS SHOW BUSINESS!”
  3. 3. So then, WHY does everything seem the same?
  4. 4. Internet brings more and tougher competition directly to our customers +152% Internet access on mobile phones over the past 12 months. Roy Morgan Research
  5. 5. Individually, each Destroyer presents a significant challenge... Collectively, they create a Collapse of Distinction
  6. 6. For FREE distinction workbook and more info:! ! http://ScottMcKain.com! ! http://ProjectDistinct.com! ! “Create Distinction” available on Amazon
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