Death of an Indie Studio

Death of an Indie Game Studio Scott Macmillan Macgufﬁn GamesWednesday, March 23, 2011

www.macgufﬁngames.com/ 2011/pax-slidesWednesday, March 23, 2011

Why I did it.Wednesday, March 23, 2011

A Brief History of Macgufﬁn Games Idyllic PrehistoryWednesday, March 23, 2011

A Brief History of Macgufﬁn Games Rockin’ with DokkenWednesday, March 23, 2011

A Brief History of Macgufﬁn Games Oh Crap No MoneyWednesday, March 23, 2011

A Brief History of Macgufﬁn Games The Social NetworkWednesday, March 23, 2011

A Brief History of Macgufﬁn Games Oh NoesWednesday, March 23, 2011

A Brief History of Macgufﬁn Games Idyllic PrehistoryWednesday, March 23, 2011

Wednesday, March 23, 2011

Graham SternbergWednesday, March 23, 2011

Whitney SternbergWednesday, March 23, 2011

A Brief History of Macgufﬁn Games Oh Crap No MoneyWednesday, March 23, 2011

A Brief History of Macgufﬁn Games The Social NetworkWednesday, March 23, 2011

A Brief History of Macgufﬁn Games The EndWednesday, March 23, 2011

Things We Did Wrong ? ? ? Things We Did Right ? ? ? ? ?Wednesday, March 23, 2011

Things We Did Wrong Scope (aka Game Was Too Big)Wednesday, March 23, 2011

Things We Did Wrong Lack of DeadlinesWednesday, March 23, 2011

Take $50 bets from everyone. Brag a lot to everyone. Publicly pledge you’ll give money to Jack Thompson.Wednesday, March 23, 2011

Things We Did Wrong Respect and Learn MarketingWednesday, March 23, 2011

Purple Cow / Free Prize - Seth GodinWednesday, March 23, 2011

Purple Cow / Free Prize - Seth Godin Inbound Marketing - Shah and HalliganWednesday, March 23, 2011

Purple Cow / Free Prize - Seth Godin Inbound Marketing - Shah and Halligan What is Marketing - Harvard Biz School PressWednesday, March 23, 2011

Things We Did Wrong Understand The MarketWednesday, March 23, 2011

Things We Did Wrong Scope Lack of Deadlines Learn Marketing Things We Did Right Know Your Market ? ? ? ?Wednesday, March 23, 2011

Things We Did Right Learned how to fail.Wednesday, March 23, 2011

Things We Did Right Found / Built a CommunityWednesday, March 23, 2011

Things We Did Right Learned how to code.Wednesday, March 23, 2011

Things We Did Right Break things down into real tasks.Wednesday, March 23, 2011

- Learn how to code.Wednesday, March 23, 2011

• - Do the first 3dbuzz.com tutorial on Unity, and code it. Due: 12/15/10Wednesday, March 23, 2011

Things We Did Wrong Scope Lack of Deadlines Learn Marketing Things We Did Right Know Your Market Learn How To Fail Find / Build a Community Learn to Code Real TasksWednesday, March 23, 2011

MONEY = TIME ART != BUSINESSWednesday, March 23, 2011

One year. $10,000Wednesday, March 23, 2011

One year. $10,000 Art - $3000 $7,000Wednesday, March 23, 2011

One year. $10,000 Art - $3000 $7,000 Sound - FreeWednesday, March 23, 2011

One year. $10,000 Art - $3000 $7,000 Sound - Free Coding - 10 MonthsWednesday, March 23, 2011

1.5 years? $7,000 Art - $4000 $6,000 Sound - ??? Coding - 13 Months?Wednesday, March 23, 2011

Pure Art Pure BusinessWednesday, March 23, 2011

Pure Art Pure Business Us?Wednesday, March 23, 2011

- Start a company. - Make a game. - Put the game on the market. - Lots of people buy the game. - Sit on a beach earning 20%.Wednesday, March 23, 2011

- Start a company. - Make a game. - Put the game on the market. - Lots of people buy the game. - Sit on a beach earning 20%. - Start a company. - Start a game. - Never ﬁnish a game. - I spent a down payment on a house wait crap. - Fuuuuuuuuuuuuuuu.Wednesday, March 23, 2011

Pure Art Pure Business Us?Wednesday, March 23, 2011

In Conclusion: Maybe a company isn’t the right thing for some people. But if you want to make a game, for God’s sake, do it.Nothing can stop you if you are persistent.Wednesday, March 23, 2011

What’s next for me? I’m making a game!Wednesday, March 23, 2011

Thank you! Special thanks to Vincent Diamante, Christian Baekkelund, Justin Houk, and ALL the Boston Indies. Email: scott@macgufﬁngames.com Twitter: @MrMacgufﬁnWednesday, March 23, 2011

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Death of an Indie Studio

by Scott Macmillan

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