Death of an Indie Studio

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The slides from a talk I did at PAX 2011 on closing down my indie game studio, Macguffin Games.

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Death of an Indie Studio

  1. 1. Death of an Indie Game Studio Scott Macmillan Macguffin GamesWednesday, March 23, 2011
  2. 2. www.macguffingames.com/ 2011/pax-slidesWednesday, March 23, 2011
  3. 3. Why I did it.Wednesday, March 23, 2011
  4. 4. A Brief History of Macguffin Games Idyllic PrehistoryWednesday, March 23, 2011
  5. 5. A Brief History of Macguffin Games Rockin’ with DokkenWednesday, March 23, 2011
  6. 6. A Brief History of Macguffin Games Oh Crap No MoneyWednesday, March 23, 2011
  7. 7. A Brief History of Macguffin Games The Social NetworkWednesday, March 23, 2011
  8. 8. A Brief History of Macguffin Games Oh NoesWednesday, March 23, 2011
  9. 9. A Brief History of Macguffin Games Idyllic PrehistoryWednesday, March 23, 2011
  10. 10. Wednesday, March 23, 2011
  11. 11. Wednesday, March 23, 2011
  12. 12. Wednesday, March 23, 2011
  13. 13. A Brief History of Macguffin Games Rockin’ with DokkenWednesday, March 23, 2011
  14. 14. Wednesday, March 23, 2011
  15. 15. Wednesday, March 23, 2011
  16. 16. Graham SternbergWednesday, March 23, 2011
  17. 17. Whitney SternbergWednesday, March 23, 2011
  18. 18. A Brief History of Macguffin Games Rockin’ with DokkenWednesday, March 23, 2011
  19. 19. Wednesday, March 23, 2011
  20. 20. A Brief History of Macguffin Games Oh Crap No MoneyWednesday, March 23, 2011
  21. 21. A Brief History of Macguffin Games The Social NetworkWednesday, March 23, 2011
  22. 22. Wednesday, March 23, 2011
  23. 23. A Brief History of Macguffin Games The EndWednesday, March 23, 2011
  24. 24. Things We Did Wrong ? ? ? Things We Did Right ? ? ? ? ?Wednesday, March 23, 2011
  25. 25. Things We Did Wrong Scope (aka Game Was Too Big)Wednesday, March 23, 2011
  26. 26. Things We Did Wrong Lack of DeadlinesWednesday, March 23, 2011
  27. 27. Wednesday, March 23, 2011
  28. 28. Take $50 bets from everyone. Brag a lot to everyone. Publicly pledge you’ll give money to Jack Thompson.Wednesday, March 23, 2011
  29. 29. Things We Did Wrong Respect and Learn MarketingWednesday, March 23, 2011
  30. 30. Wednesday, March 23, 2011
  31. 31. Wednesday, March 23, 2011
  32. 32. Wednesday, March 23, 2011
  33. 33. Wednesday, March 23, 2011
  34. 34. Wednesday, March 23, 2011
  35. 35. Wednesday, March 23, 2011
  36. 36. Purple Cow / Free Prize - Seth GodinWednesday, March 23, 2011
  37. 37. Purple Cow / Free Prize - Seth Godin Inbound Marketing - Shah and HalliganWednesday, March 23, 2011
  38. 38. Purple Cow / Free Prize - Seth Godin Inbound Marketing - Shah and Halligan What is Marketing - Harvard Biz School PressWednesday, March 23, 2011
  39. 39. Things We Did Wrong Understand The MarketWednesday, March 23, 2011
  40. 40. Wednesday, March 23, 2011
  41. 41. Things We Did Wrong Scope Lack of Deadlines Learn Marketing Things We Did Right Know Your Market ? ? ? ?Wednesday, March 23, 2011
  42. 42. Things We Did Right Learned how to fail.Wednesday, March 23, 2011
  43. 43. Things We Did Right Found / Built a CommunityWednesday, March 23, 2011
  44. 44. Wednesday, March 23, 2011
  45. 45. Wednesday, March 23, 2011
  46. 46. Wednesday, March 23, 2011
  47. 47. Wednesday, March 23, 2011
  48. 48. Things We Did Right Learned how to code.Wednesday, March 23, 2011
  49. 49. Wednesday, March 23, 2011
  50. 50. Things We Did Right Break things down into real tasks.Wednesday, March 23, 2011
  51. 51. - Learn how to code.Wednesday, March 23, 2011
  52. 52. • - Do the first 3dbuzz.com tutorial on Unity, and code it. Due: 12/15/10Wednesday, March 23, 2011
  53. 53. Things We Did Wrong Scope Lack of Deadlines Learn Marketing Things We Did Right Know Your Market Learn How To Fail Find / Build a Community Learn to Code Real TasksWednesday, March 23, 2011
  54. 54. MONEY = TIME ART != BUSINESSWednesday, March 23, 2011
  55. 55. Wednesday, March 23, 2011
  56. 56. Wednesday, March 23, 2011
  57. 57. Wednesday, March 23, 2011
  58. 58. Wednesday, March 23, 2011
  59. 59. One year. $10,000Wednesday, March 23, 2011
  60. 60. One year. $10,000 Art - $3000 $7,000Wednesday, March 23, 2011
  61. 61. One year. $10,000 Art - $3000 $7,000 Sound - FreeWednesday, March 23, 2011
  62. 62. One year. $10,000 Art - $3000 $7,000 Sound - Free Coding - 10 MonthsWednesday, March 23, 2011
  63. 63. 1.5 years? $7,000 Art - $4000 $6,000 Sound - ??? Coding - 13 Months?Wednesday, March 23, 2011
  64. 64. MONEY = TIME ART != BUSINESSWednesday, March 23, 2011
  65. 65. Pure Art Pure BusinessWednesday, March 23, 2011
  66. 66. Pure Art Pure BusinessWednesday, March 23, 2011
  67. 67. Wednesday, March 23, 2011
  68. 68. Pure Art Pure BusinessWednesday, March 23, 2011
  69. 69. Pure Art Pure Business Us?Wednesday, March 23, 2011
  70. 70. MONEY = TIME ART != BUSINESSWednesday, March 23, 2011
  71. 71. - Start a company. - Make a game. - Put the game on the market. - Lots of people buy the game. - Sit on a beach earning 20%.Wednesday, March 23, 2011
  72. 72. - Start a company. - Make a game. - Put the game on the market. - Lots of people buy the game. - Sit on a beach earning 20%. - Start a company. - Start a game. - Never finish a game. - I spent a down payment on a house wait crap. - Fuuuuuuuuuuuuuuu.Wednesday, March 23, 2011
  73. 73. Pure Art Pure Business Us?Wednesday, March 23, 2011
  74. 74. In Conclusion: Maybe a company isn’t the right thing for some people. But if you want to make a game, for God’s sake, do it.Nothing can stop you if you are persistent.Wednesday, March 23, 2011
  75. 75. What’s next for me? I’m making a game!Wednesday, March 23, 2011
  76. 76. Thank you! Special thanks to Vincent Diamante, Christian Baekkelund, Justin Houk, and ALL the Boston Indies. Email: scott@macguffingames.com Twitter: @MrMacguffinWednesday, March 23, 2011

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