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Business Plan
 Declining and aging farmer population Growing food demand worldwide By 2050 +3.5 billion more people Agricultural pro...
 Disease, pest pressure, etc. causing a major  decline in tropical fruit & citrus production. Contributing to decline:  ...
   Create a “Paradigm” shift & reverse the decline by:     Practicing  environmentally friendly land stewardship      in...
  Technology/Production advantages             Micro-propagation/Micro-bud technologies             Advanced Hydroponic...
   Micropropagation      Advanced Hydroponics                          Nutrient Optimization
   High Density      Bio-security    (750/Ac)                      Niche Markets
 Capture 4.2% of the current US market in  the first 3 years of production or 7600 tons of  Papaya’s annually (approx. 50...
   Total US Consumption (2010)        180,600 tons     9%   grow rate avg. since 2000   International Mexico/Brazil/Bel...
   COO – Mark A. Pust     Agribusiness experience beef cattle & grain operation     20 years as CEO of building trade c...
 Year 1 – Establish 40 acres of high density  pepper & papaya groves – positive cash flow Year 2 - Establish 200 acres o...
 Obtain Funding – March 2012 Order equipment, seed, inputs, etc. – April 2012 Purchase properties by May 2012 Set up F...
 Fund project with $200,000 Secure property purchase Secure agreements w/marketing & shipping  partners Establish grov...
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Bonita arboleda ppt v3

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These are the basics facts and reasons we think that this is such an important business to establish and why we want you to have the opportunity to be a part of it.

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Transcript of "Bonita arboleda ppt v3"

  1. 1. Business Plan
  2. 2.  Declining and aging farmer population Growing food demand worldwide By 2050 +3.5 billion more people Agricultural production in moving towards big business, but it have to start small to grow big. Our vision is bigger than one project….
  3. 3.  Disease, pest pressure, etc. causing a major decline in tropical fruit & citrus production. Contributing to decline:  Poor land stewardship  Poor application of technologies available  Poor integration of conventional & organic cultural practices Demand for tropical fruit and citrus is increasing, esp. niche markets
  4. 4.  Create a “Paradigm” shift & reverse the decline by:  Practicing environmentally friendly land stewardship in fruit grove production  Vermiculture - Soil “husbandry” to create “living” soil fertility  Soil nutrition & pest management with natural chemistry  Use innovative technologies to increase productivity  Micropropagation & Micro-Budding technologies  Integrateconventional/organic practices when appropriate for maximum results
  5. 5.  Technology/Production advantages  Micro-propagation/Micro-bud technologies  Advanced Hydroponics & Fertigation  High density planting  Precision farming  Growing Niche markets  Plant nutrition  Papaya  Vermiculture  Pineapple  Lime Bio-security & Phyto-sanitation  Clementine  Brand distinctive  Mango  Advantage over imports
  6. 6.  Micropropagation  Advanced Hydroponics  Nutrient Optimization
  7. 7.  High Density  Bio-security (750/Ac)  Niche Markets
  8. 8.  Capture 4.2% of the current US market in the first 3 years of production or 7600 tons of Papaya’s annually (approx. 50% of US consumption growth) Produce market driven varieties – Sunrise Solo, Solo, Red Lady, etc. vs. Maradol (Mexico) Form strategic par tnerships with packer/shippers (i.e. New Limeco, Princeton, FL) Build brand quality & reputation (Florida Grown!)
  9. 9.  Total US Consumption (2010) 180,600 tons  9% grow rate avg. since 2000 International Mexico/Brazil/Belize 2010  91.8% of US consumption 169,635 tons Domestic - Hawaii 2010  2.2% Exports 4,085 tons  6.0% Consumption 10,965 tons  8.2% Total US production 15,050 tons (USDA – 2011)
  10. 10.  COO – Mark A. Pust  Agribusiness experience beef cattle & grain operation  20 years as CEO of building trade company  Additional business management & sales, experience CEO – Scott M. Smith  International agribusiness (grain, vegetables, poultry, processing) project management.  Accomplished financial management – UBS  26 years of business management, sales, consulting
  11. 11.  Year 1 – Establish 40 acres of high density pepper & papaya groves – positive cash flow Year 2 - Establish 200 acres of high density papaya groves in 24 months (150,000 trees) Year 3 - Revenues in excess of $4 Million
  12. 12.  Obtain Funding – March 2012 Order equipment, seed, inputs, etc. – April 2012 Purchase properties by May 2012 Set up Farm infrastructure & facilities – June 2012 Begin planting – July 2012 First fruits – May to August 2013 Expected ROI = 35-55% annually (1st 3 yr avg.)
  13. 13.  Fund project with $200,000 Secure property purchase Secure agreements w/marketing & shipping partners Establish grove operations
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