August 2010 – DVIDS 4.0 launched ( complete website redegisn, robust search engine, HD video player, Akamai CDN )
November 2010- Upgraded internal systems and DVIDS Ground Satellite Terminals to process HD Video
February – conducted first Live HD hit to Superbowl XLV from Camp Leatherneck in Afghanistan. Over 111 million viewers…. The largest watched TV Event ever.
What is DVIDS? The system has 5 basic parts: 2. Full Time Orbiting Satellites 1. DVIDS Hub 3. Ground Satellite Terminals 4. IP Infrastructure/website/mobile 5. Media Relations Team
1. The DVIDS Hub A full-service Commercial Satellite Teleport that has the capability of receiving and distributing all content types worldwide. The Hub services are currently provided by Encompass Digital Media via a contract with Third Army until 16APRIL2013. Per the contract the hub maintains the following capabilities: broadcast, media, Internet, post-production, digital content management and audio facility staffed by civilian and military mass communication professionals. Military: Army Director of Operations & Contracting Officer Representative Marine Corps Liaison/NCOIC Marine Corps Liaison/Trainer Civilians: 22 person Media Relations Team 12 Print & Video Editors 5 Teleport Operators 3 person Video on Demand / Emerging Technologies team 6 Web Developers
3. Ground Satellite Terminals Norsat International Legacy DVIDS System
4 cases, 350 lbs
DVIDS Direct System
1 case, 70 lbs
Can transmit SD and HD live video
Transmits video packages / b-roll in real-time
Also capable of sending, images, text & sound files via DVIDS Direct IP Portal
Other Inputs DVIDS Direct Data kit, Streambox , Akamai, BGAN, etc Currently over 183 transmitters in 11 countries Afghanistan 36, Iraq 38, Germany 6, Kuwait 4, Japan 5, Bahrain 1, Qatar 1, Cuba 1, HOA 1, US 83.
Live Webcasting -Webcast 4 live streams simultaneously -Reach a wide audience that has no satellite capability -Effective for press briefings, interviews and speaking to classrooms. -Stream in multiple formats
Military Unit Pages Military Unit pages display current content from each unit that submits products to DVIDS. The page is dynamic and is updated as Items are published and is accessible through a link which is easy to remember and can easily be passed out to family members and friends.
Broadcast/Journalist Portfolios Each submitting journalist and broadcaster has their media content placed in their own portfolio, where viewers can browse all of their work.
DVIDS Holiday Greetings DVIDS Holiday greetings are separated by year and holiday, then by state. Greetings are distributed to local media as well as available to family members of soldiers!
DVIDS Holiday Greetings E-Card Service DVIDS E-cards allow service members to select a customized holiday template and type a special message that they can send to all of their friends and family. 7,290 e-cards sent
Overview DVIDS360 is a Full Cycle Digital Content Management System. System tracks the product from the time received, stored, distributed, placed and beyond Makes available distribution and placement reports. Placement reports show how video looked when it aired on television.
Content Flow All content received is posted to the DVIDS website. The “batch id” helps DVIDS identify where the item came from, when it was edited, and when it was published Units in the field use DVIDS transmitters to submit content to the DVIDS hub. All incoming content is tracked with what we call a “batch id”. DVIDS Media Specialists distribute content to TV stations, Radio stations, Print Media and more Through the use of DVIDS Web Site Applications, Teletrax Encoders, and TV Eyes, DVIDS360 is able to track the life cycle of a product with its “batch id” and report back to the unit in the field “What did you do with my products”
Teletrax Encoders All video played out of DVIDS is fed through one of three teletrax encoders. These encoders place a water mark on the video that is traced by Teletrax monitoring stations around the world and reports daily back to DVIDS on location, airtime, and audience sizes for all DVIDS video.
TVEyes TVEyes is the first company to deliver real-time TV and Radio search across multiple languages on an international platform. Coupled with Teletrax data, DVIDS Media Analyst can download “as-aired” clips of video distributed by DVIDS Media Specialists.
Reports Date Range: Choose a start date and end date. Command Or Unit: You can choose a command to see a report for units in that command, or choose a specific unit to see a report for just that unit Media Types: Check the boxes for the media types you would like included in this report. Regions: Check the regions for which you would like to view data.
Report Examples Distribution reports include links to view each individual item, distribution dates, item type, item category, outlet location, and outlet audience size. As-aired reports include links to view individual items, audience size, outlet location, as well as links to watch the TVEyes Clips
5. Media Relations Team DVIDS Media Relations Team is an extension of your public affairs section.
DVIDS has built itself as a credible link to media outlets worldwide
Provide instant access to local, national, and international media
Arrange satellite media tours for commanders when breaking news happens
Arrange live interviews with television, print, radio, and civic organizations
Coordinate and distribute b-roll, packages, print, to media outlets
Distribute command information products to internal military media
Who have we worked with? TV, Print & Radio outlets in all 50 States National News Organizations Pan Arab and Iraqi media outlets Media in coalition countries: UK, Australia, Poland, Kazakhstan, Armenia, Slovakia, Romania… DVIDS fills 200 to 400 Media requests a week ranging from hometown media to National and International media outlets including production companies and sports venues.
Media Relations Specialists Specialty Media Zehra Mehdi-Barlas Kris Drees Josh Vierela Brittani White Keon Young Timothy Love CONUS Khelyn Mickles Renee Francis-Turner Tiffany McCall Natasha Pierre-Louis Operation Enduring Freedom Jennifer Donegan Katherine Carmichael Chris Kazakos Josh Preston Operation New Dawn Nan Clarke Carlos Cruz Jennifer Colter Jared Williams Phil Manson VOD Lynn Kaczenski
Crisis Communication Combating propaganda/misinformation Action: Weekend attack on Complex: Tactical victory:
Enemy Reaction: Video delivered to networks that suggests Americans entered mosque and killed innocent civilians
Crisis Communication Combating propaganda/misinformation Counter Action: Public responses by MNC-I and Division Commander: 1324: Hub receives mission 1355: Hub finalizes network interview and gets MNC-I approval for Satellite Tour 1430-1500 LTG Chiarelli interviews with CNN, NBC, ABC 1500-1530 MG Thurman interviews with BBC, FOX and CBS
Targeted/Specialty Media Entertainment International Sports Military
8% National and International news and entertainment 12% Large Market and Regional News 15% Command information: AFRTS, Pentagon Channel 55% Local News and Niche market 10% Special Events, Sports and Entertainment
On Demand from Comcast Digital Cable allows digital cable customers to select from hundreds of movies and other programs using their existing Digital Cable box, in many cases, for no additional charge. Customers can rewind, fast forward and pause programs, and can store selections for up to 24 hours from the time of ordering, so they can watch programs whenever and however often they like. Sky Angel is an IPTV service that is able to deliver many more channels to the customer, VOD and other enhanced features through your internet connection.
Podcasting -Featured Partner with iTunes -60 Podcast Channels -Supports all Military Branches -Available via iTunes, Google, Yahoo, and other RSS applications Downloads -July 10= 109,133 -March 11= 169,283
-Monthly half hour television show -Available in over 500 broadcast affiliates, public & government access stations, cable networks and VOD platforms across the country -Reaches over 250 million households -Showcases stories about service members produced by the service members
How to contact DVIDS News Releases: firstname.lastname@example.org Main Phone: 877-DVIDS247 or 678-421-6612 DSN: 312-367-1792 or 312-367-1761 Major Scott M Betts Director of Operations 678 421-6776 Cell 404 394-9371 email@example.com