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The Panthers Purrsuit
 

The Panthers Purrsuit

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    The Panthers Purrsuit The Panthers Purrsuit Presentation Transcript

    • The Panthers Purrsuit
      Bridging the Online-Offline Divide
    • It all started on a mountaintop…
    • Bank of America Stadium
    • Allen Tate Realtors®
    • Goodwill
    • Goodwill
    • Goodwill
    • Sport Clips
    • Sport Clips
    • AAA of the Carolinas
    • Queen City
    • Queen City
    • Allen Tate
    • Team Spirit
    • Metrics…Sorta
    • 32 teams = 64 participants
      174,000 total Twitter reach of participants
      908: Average # of Twitter followers
      25,000: Total Facebook reach of participants (FOF)
      551: Average # of Facebook friends
      Panthers Purrsuit by the Numbers
    • 1,200 Tweets about Carolina Panthers sponsors
      1,000+ photos posted to sponsors walls
      2.1 million total Twitter impressions
      Panthers sponsors made up 60% of the Twitter “Trending Topics” in Charlotte
      9 sponsors made the “Trending Topics” list
      Panthers Purrsuit by the Numbers
    • Sport Clips
    • Classroom Central
    • Allen Tate
    • Classroom Central fills a 4Runner
      Queen City sells entertainment center
      “You got me to listen to advertisements on Twitter all day and like it.”
      A wedding and an engagement
      A Panthers victory
      Panthers Purrsuit 2 is October 29
      Anecdotal Measures of Success
    • Key Takeaways
    • Inertia sucks.
      Engaging people ARE engaging content.
      Good storytelling needs strong characters.
      Getting employees involved in SM doesn’t have to mean getting them to Tweet or blog.
      Don’t make it harder than it needs to be.
      What We Learned…
    • The bridge between online/social media marketing and offline commerce is mobile.
      Don’t let them walk away without something to lure them back.
      If you want user-generated content, you need to give them a REASON to create content.
      The Other Stuff We Learned
    • Questions?