The Panthers Purrsuit<br />Bridging the Online-Offline Divide<br />
It all started on a mountaintop…<br />
Bank of America Stadium<br />
Allen Tate Realtors®<br />
Goodwill<br />
Goodwill<br />
Goodwill<br />
Sport Clips<br />
Sport Clips<br />
AAA of the Carolinas<br />
Queen City<br />
Queen City<br />
Allen Tate<br />
Team Spirit<br />
Metrics…Sorta<br />
32 teams = 64 participants<br />174,000 total Twitter reach of participants <br />908: Average # of Twitter followers<br /...
1,200 Tweets about Carolina Panthers sponsors<br />1,000+ photos posted to sponsors walls <br />2.1 million total Twitter ...
Sport Clips<br />
Classroom Central<br />
Allen Tate<br />
Classroom Central fills a 4Runner<br />Queen City sells entertainment center<br />“You got me to listen to advertisements ...
Key Takeaways<br />
Inertia sucks.<br />Engaging people ARE engaging content.<br />Good storytelling needs strong characters.<br />Getting emp...
The bridge between online/social media marketing and offline commerce is mobile.<br />Don’t let them walk away without som...
Questions?<br />
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The Panthers Purrsuit

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The Panthers Purrsuit

  1. 1. The Panthers Purrsuit<br />Bridging the Online-Offline Divide<br />
  2. 2. It all started on a mountaintop…<br />
  3. 3. Bank of America Stadium<br />
  4. 4. Allen Tate Realtors®<br />
  5. 5. Goodwill<br />
  6. 6. Goodwill<br />
  7. 7. Goodwill<br />
  8. 8. Sport Clips<br />
  9. 9. Sport Clips<br />
  10. 10. AAA of the Carolinas<br />
  11. 11. Queen City<br />
  12. 12. Queen City<br />
  13. 13. Allen Tate<br />
  14. 14. Team Spirit<br />
  15. 15. Metrics…Sorta<br />
  16. 16. 32 teams = 64 participants<br />174,000 total Twitter reach of participants <br />908: Average # of Twitter followers<br />25,000: Total Facebook reach of participants (FOF)<br />551: Average # of Facebook friends<br />Panthers Purrsuit by the Numbers<br />
  17. 17. 1,200 Tweets about Carolina Panthers sponsors<br />1,000+ photos posted to sponsors walls <br />2.1 million total Twitter impressions<br />Panthers sponsors made up 60% of the Twitter “Trending Topics” in Charlotte <br />9 sponsors made the “Trending Topics” list<br />Panthers Purrsuit by the Numbers<br />
  18. 18. Sport Clips<br />
  19. 19. Classroom Central<br />
  20. 20. Allen Tate<br />
  21. 21. Classroom Central fills a 4Runner<br />Queen City sells entertainment center<br />“You got me to listen to advertisements on Twitter all day and like it.”<br />A wedding and an engagement<br />A Panthers victory<br />Panthers Purrsuit 2 is October 29<br />Anecdotal Measures of Success<br />
  22. 22. Key Takeaways<br />
  23. 23. Inertia sucks.<br />Engaging people ARE engaging content.<br />Good storytelling needs strong characters.<br />Getting employees involved in SM doesn’t have to mean getting them to Tweet or blog.<br />Don’t make it harder than it needs to be.<br />What We Learned…<br />
  24. 24. The bridge between online/social media marketing and offline commerce is mobile.<br />Don’t let them walk away without something to lure them back.<br />If you want user-generated content, you need to give them a REASON to create content.<br />The Other Stuff We Learned<br />
  25. 25. Questions?<br />

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