A Fundraising Primer Presented by Scott Hayman 501 Commons Catalyst Consultant September 20, 2011
Fundraising DescribedSoliciting and receiving funds from peoplewith whom a trusting and mutuallybeneficial relationship has beenestablished, which is characterized by theintersection of the contributor’s needs andthe mission of the nonprofit organization.
Board Engagement is KeyThe #1 responsibility of the boardof directors is to ensure that theorganization has the fundsnecessary to achieve its mission.
Giving at a Glance 2010 Contributions 2005 Contributions $290.89 Billion $260.28 Billion Bequests Bequests $22.83 $17.44 8% Corporations 6.7%Corporations $13.77 Foundations $15.29 Foundations 5.3% $30.00 5% $41.00 11.5% 14% Individuals Individuals $211.77 $199.07 73% 76.5%Data excerpted from Giving USA 2011: The Annual Report on Philanthropy and Giving USA 2006: The Annual Report on Philanthropy, researched and written byThe Center on Philanthropy at Indiana University, and published by GivingUSA Foundation
The Power of I Family I Friends Organizations Corporations Foundations
Giving Pyramid Planned Gift Major GiftYears Capital Campaign Annual Campaign Direct Response & Online Giving Event Participation Volunteer
The Top 10 Considerations1. Engage the board or directors2. Conduct a SWOT analysis3. Create urgent and compelling case(s) for giving4. Determine how much must be raised5. Recruit volunteer leadership
The Top 10 Considerations6. Calculate cost-benefit analysis/ROI7. Acquire the necessary tools and resources8. Consider organizational culture and values9. Align fund development with mission goals10.Tie fundraising to the Strategic Plan
The Fundraising EnterprisePrepare Prospect Solicit Steward Build
With whom do we start?• Board members*• Volunteers*• Givers*• Former Clients• Mailing/E-mail Lists• Sympathizers• Event Participants• Vendors* Past and present
As the Purse isemptied the heart is filled. Victor Hugo