Social media awareness

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Social Media presentation on Facebook, Twitter, and LinkedIn for Wood Lane.

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Social media awareness

  1. 1. Social Media AwarenessScott Freehafer, Ph.D., SPHR, The University of Findlay
  2. 2. Questions?Feel free to ask at anytime!!
  3. 3. Do you useSocial Networks? Which Ones?
  4. 4. If I only looked atyour social media pages, would I know….
  5. 5. What defines you?What fascinates you? What you do?What you like to do?What you want to do?
  6. 6. If I only looked atyour social media pages….
  7. 7. Would I hire you? Would I keep you?Would I recommend you?Would I know how you feel about your employer? Would I like you?
  8. 8. In TheNext Hour
  9. 9. 333 MillionMinutes will be spent on
  10. 10. 83,300 people will post on
  11. 11. 59, 367professionals will visit
  12. 12. Your online profile is more important toyou now than ever before
  13. 13. How are you managing your Personal Brand?Organizational Brand?
  14. 14. More than 500 million active users50% of all users log on to Facebook in any givendayAverage user has 130 friendsPeople spend over 700 billion minutes per monthon Facebook (1.3 million years) http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistic s
  15. 15. There are over 900 million objects that peopleinteract with (pages, groups, events, etc.) onFacebookAverage user is connected to 80 community pages,groups and eventsAverage user creates 90 pieces of content eachmonthMore than 30 billion pieces of content shared eachmonth. http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistics
  16. 16. What can you do on ?• Keeping in-touch with friends• Talk to friends on their Wall or through message• Share photos and videos with friends and family• Band together with a common cause or interest• Create and promote an event• Promote yourself, a business, a cause or a group• Retain some privacy http://www.fastcompany.com/multimedia/slideshows/content/facebook.html
  17. 17. What can you do on ?Professional and Personal Uses:• Network with professionals• Collaborate with others• Exchange information• Solve problems• Create knowledge• Build community, bridges, and understanding• Create groups of like minded individuals.• Find candidates/Find jobs
  18. 18. How to get started on1. Have a valid Email Address2. Be at least 13 years of age3. Access http://www.facebook.com
  19. 19. Profile
  20. 20. Pages
  21. 21. Groups
  22. 22. Best Practices• Build a strong network of people you trust and respect. Choose who to invite into your network! And you choose whose invitations you will accept!• Add value to your network – post articles and information that can benefit your network.• Be yourself – Be real• Post good pictures• Remember you are in a semi-public environment
  23. 23. News Feed
  24. 24. Marketplace
  25. 25. Tips about• When you friend someone your profile becomes public to that individual• Friends can see pages you “Like” or groups you join• Friends can see your pictures you post and pictures of you posted by others• Employers WILL look at social networks before hiring you and they may look at them while you work for them.
  26. 26. Privacy
  27. 27. Privacy• You can change privacy settings on individuals areas such a your wall, information, photos, videos and public information• You can setup your privacy so that only certain friends can see certain things• As you add friends you want to categorize them so that they fall under the correct privacy setting• You can view your profile from a perspective of your friend to see what they see
  28. 28. AboutTwitter is a message based micro-blog that isbased off of the idea “What are you doing?”Originated for mobile phone usersEach message is limited to 140 charactersFollow individuals and their tweets syndicatelike a news feed
  29. 29. Getting Started with
  30. 30. ProfileKeep your status professionalBe sure to use a professional pictureLink your online Resume/CV back to yourTwitter profile (LinkedIn Page)Tweet about you job search or put it in your“Bio”
  31. 31. Tips aboutNever post negative comments about yourcurrent job or a past jobAnyone who “Follows” you will be able to seewhat you postYou can block your tweets from the public, butyou will then have to manually accept eachperson who chooses to follow you
  32. 32. About• LinkedIn is a Professional Social Networking tool• It is somewhat similar to Facebook in some ways, but its focus is on Professionals.• There are nearly 90,000,000 LinkedIn members worldwide.
  33. 33. About• Connect• Collaborate• Exchange information• Solve problems• Find candidates• Create knowledge• Build community, bridges, and understanding• Create groups of like minded individuals.• Find jobs
  34. 34. Getting started with
  35. 35. Profile on
  36. 36. On You…• Should realize it “is the future of the resume.” – according to the Washington Post• Can upload a professional photo to use online.• Can fill your profile with colorful language, not drab resume-speak. Include keywords in your summary statement.• Can collect diverse recommendations. Nothing builds credibility like third-party endorsements.
  37. 37. Best Practices• Build your network with people you trust and respect and who will add value to your network. You choose who to invite into your network!• Add value to your network – post articles and information that can benefit your network.• Build your Profile “Professionally”!• Complete your profile and get recommendations from colleagues, teachers, and supervisors.• Customize your LinkedIn Link – Public Profile URL
  38. 38. Getting started with• Join LinkedIn if you haven’t already• Create a professional profile• Clean up your online footprint (Run your own Public Records Background Check www.123people.com or www.pipl.com )• Link with me & Link with each other• Build your personal network• Add value to your network• Join Groups you can add value to• Practice Safe Social Networking
  39. 39. Some “No No’s”• Not having a “professional” profile – spelling, grammar, and writing style count!• Not adding value to groups• Not responding to people• Talking politics and religion – LinkedIn is make up of professionals from around the world and we need be sensitive and keep things professional• Being negative
  40. 40. Companies
  41. 41. and Owens Corning
  42. 42. Groups
  43. 43. Groups for DD
  44. 44. Building Credibility on• LinkedIn has a great resource called Linked Answers which has a wide variety of business related categories and subcategories…and they even have a rating system for their “Experts”• You can join LinkedIn groups to share expertise in within a group setting. You can also meet individual who are not in your immediate network
  45. 45. So…. What Should You Do?•Join LinkedIn if you haven’t already•Join Groups your can add value to•Create a professional profile•Clean up your online footprint•Link with me & Link with each other•Build your personal network•Add value to your network
  46. 46. Contact Information• Scott Freehafer, Ph.D., SPHR Director of MBA and Non-Traditional Programs, Assistant Professor of Business, The University of Findlay Phone: 419-434-4002 LinkedIn: www.linkedin.com/in/scottfreehafer Or just Google me!

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