Harnessing the Power of Social Media

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This presentation was given at the 2011 ACBSP National Conference held in June 2011.

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  • Social Media Revolution 2 at http://vimeo.com/11551721Supporting Statistics for Social Media Revolution are available at: Socialnomics.com StatisticsAnother excellent recourse is: Social Media Today
  • http://www.flipboard.com/
  • Harnessing the Power of Social Media

    1. 1. ACBSP National Conference <br />June 26, 2011<br />1<br />“Harnessing the Power of Social Media”It’s Free…Well, It’s Sort of Free!<br />Scott Freehafer, Ph.D., SPHR<br />Assistant Professor of Business<br />Director, MBA and Non-Traditional Programs at <br />The University of Findlay<br />
    2. 2. Session Description<br />2<br />Facebook, LinkedIn, and YouTube have to potential to change how colleges recruit, interact with, and stay connected with their prospective students, current students, and alumni. Best of all, these resources are free (well, sort of free) and can help move your college forward. <br />
    3. 3. The Social Media Revolution 2<br />3<br />
    4. 4. Social Media…Do We Have a Choice?<br />4<br />What do you think? <br />Is Social Media a Fad?<br />Is it a “fundamental shift in the way people communicate?”<br />Can it be a distraction and a waste of time?<br />Can it be a productive use of your time?<br />Does it require Discipline? A Strategy? A Champion?<br />Can it help you grow your school and connect with your students, your faculty, your alumni?<br />Is it “one more thing”?<br />
    5. 5. What Types of Social Media Do You Use<br />5<br /><ul><li>Blogs?
    6. 6. Facebook?
    7. 7. LinkedIn?
    8. 8. My Space?
    9. 9. Skype?
    10. 10. Twitter?
    11. 11. YouTube? </li></li></ul><li>Why Should You Consider Social Media?<br />6<br />Social Media can help us build relationships by:<br />Connecting and collaborating<br />Exchanging information<br />Solving problems <br />Promoting our schools, our faculty, our students<br />Staying in touch with our students and alumni<br />
    12. 12. Did You Know ACBSP Is On Facebook? <br />7<br />
    13. 13. The University of Findlay Is On Facebook<br />8<br />
    14. 14. So Is The UF College of Business<br />9<br />
    15. 15. What Can You Do With Facebook?<br />10<br />Make “Friends” with your students (but be careful?)<br />Make “Friends” with your colleagues<br />Start a Group for your class, major, club, department, and college <br />Post Updates on your group’s Wall and the members’ Walls get updated<br />Provide Information<br />Post Photos and Videos<br />Create and Participate in Discussions<br />Create Events<br />Advertise to your network or to a targeted group<br />
    16. 16. Some Things You Might Want to Consider<br />11<br />Deciding to use Social Media for Business Purposes has to be intentional and regular<br />Someone needs to be “responsible” for a group<br />Check on your school’s Social Media Policy<br />To maximize your use of Social Media, you have to add value to others on a regular basis – discussions, articles, advice, information, and videos<br />But you can’t flood the people in your network with useless information and noise or they will drop you<br />What you do has to be relevant to your audience!<br />Good things can go Viral and so can Bad things!<br />United Breaks Guitars – over 10 million hits on YouTube<br />
    17. 17. But Facebook Is Not the Only Game in Town!<br />12<br />LinkedIn is the Premier Business/Professional Social Networking Platform<br />LinkedIn has some significant advantages over Facebook including (It Is Called Architecture!)<br />You can create your own LinkedIn profile and Groups<br />You can create up to 30 subgroups under your LinkedIn Group<br />You can have moderated discussions with your members<br />You can post links to videos, articles, and websites<br />You can have your own company blog with its own followers<br />
    18. 18. LinkedIn - #1 Site for Professional Networking<br />13<br />
    19. 19. LinkedIn Profiles – The Modern Resume<br />14<br />
    20. 20. LinkedIn Groups and Subgroups<br />15<br />
    21. 21. LinkedIn Tips<br />16<br />Once you have established your profile, work to get it 100% complete. <br />Join and participate in relevant groups.<br />Build your own personal networks with your colleagues, professionals, and students (?).<br />Participate in Linked Answers to build your network and your credibility.<br />Monitor what people are saying about you and your organization and reply privately to complaints where you may have an opportunity<br />
    22. 22. LinkedIn Tips<br />17<br />If you join groups, make sure you manage your membership so you do not get bombarded with emails – same thing with Discussions – Opt out of emails unless you really want them!<br />Add value to your networks and to the groups you belong to by participating in discussions, posting jobs, links, videos, etc. <br />If your group grows, get help in managing it – There are three levels of administration – Owner, Manager, Moderator<br />
    23. 23. LinkedIn Tips<br />18<br />LinkedIn has a Job Board, but it is not as large as the major job board, but by using “Companies”, you can see who is working for an organization that you might be interested in working for.<br />LinkedIn’s “More” function includes:<br />Companies Answers Direct Ads<br />Learning Center Reading List Events<br />Company Buzz SlideShare Polls<br />
    24. 24. LinkedIn Companies<br />19<br />
    25. 25. LinkedIn Answers<br />20<br />
    26. 26. LinkedIn Learning Center<br />21<br />
    27. 27. LinkedIn Reading List<br />22<br />
    28. 28. LinkedIn Events<br />23<br />
    29. 29. SlideShare Presentations<br />24<br />
    30. 30. LinkedIn Polls<br />25<br />
    31. 31. LinkedIn Advanced People Search<br />26<br />
    32. 32. Twitter and Flipboard<br />27<br />
    33. 33. Managing Social Media<br />28<br />Do a little bit every day!<br />Use Social Media coordination tools like:<br />Hootsuite - http://hootsuite.com<br />Seesmic - http://seesmic.com/app<br />Tweetdeck - http://www.tweetdeck.com/<br />
    34. 34. HootSuite.com<br />29<br />
    35. 35. Integrating YouTube Video<br />30<br />You can upload videos to YouTube and Google Video and then link those videos to your social media sites through the “Discussions” function in LinkedIn and through the “Wall” in Facebook.<br />These videos can be about your programs, your students, your faculty, your school or anything else for that matter!<br />Let’s check a video out!<br />UF College of Business YouTube Video<br />
    36. 36. So, What’s In It For You?<br />31<br />“It’s not a matter of IF, it’s a matter of WHEN and HOW”<br />Obviously, you don’t have to engage in Social Media, but will you be shortchanging yourself and your school and actually making things more difficult for you and your school in the future if you don’t embrace Social Media??<br />Social Media is FREE, but there is a COST – You have to think about the Return on Time Invested (ROTI). <br />But I believe it is worth the investment.<br />
    37. 37. My ACBSP Investment!<br />32<br />In honor of this presentation, I have built a series of ACSBP LinkedIn Groups and I would like you invite you to participate in them and suggest additional groups which would make sense to create. <br />
    38. 38. Main ACBSP LinkedIn Group<br />33<br />
    39. 39. ACBSP Subgroups<br />34<br />ACBSP Region 1 - Northeastern Council<br />ACBSP Region 2 - Eastern Council<br />ACBSP Region 3 - Southeastern Council<br />ACBSP Region 4 - Great Lakes Council<br />ACBSP Region 5 - Midwestern Council<br />ACBSP Region 6 - Southwestern Council<br />ACBSP Region 7 - Western Council<br />ACBSP Region 8 - International Council<br />ACBSP Region 9 - Latin American Council<br />
    40. 40. ACBSP Subgroups<br />35<br />ACBSP Faculty Exchange<br />ACBSP Leadership Exchange<br />ACBSP Student Exchange<br />What else would you like to see created?<br />
    41. 41. THANK YOU!<br />36<br />Scott Freehafer, Ph.D., M.Ed., MBA, SPHR<br />Director of MBA and Non-Traditional ProgramsAssistant Professor of BusinessThe University of Findlay302 Old MainFindlay, Ohio  45840419-434-4002<br />freehafer@findlay.edu<br />http://www.linkedin.com/in/scottfreehafer<br />Skype - scott.freehafer<br />Or just Google me!<br />

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