ACBSP Region 4 Conference Presentation October 8, 2010<br />1<br />“Harnessing the Power of Social Media”It’s Free…Well, I...
Session Description<br />2<br />Facebook, LinkedIn, Twitter, and YouTube have to potential to change how colleges recruit,...
The Social Media Revolution 2<br />3<br />
Social Media…Do We Have a Choice?<br />4<br />What do you think? <br />Is Social Media a Fad?<br />Is it a “fundamental sh...
What Types of Social Media Do You Use<br />5<br /><ul><li>Blogs?
Facebook?
Google Video?
LinkedIn?
My Space?
Skype?
Twitter?
YouTube? </li></li></ul><li>Why Should You Consider Social Media?<br />6<br />Social Media can help us build relationships...
ACBSP Is On Facebook <br />7<br />
The University of Findlay Is On Facebook<br />8<br />
So Is The UF College of Business<br />9<br />
What Can You Do With Facebook?<br />10<br />Make “Friends” with your students (but be careful?)<br />Make “Friends” with y...
Some Things You Might Want to Consider<br />11<br />Deciding to use Social Media for Business Purposes has to be intention...
But Facebook Is Not the Only Game in Town!<br />12<br />LinkedIn is the Premier Business/Professional Social Networking Pl...
LinkedIn - #1 Site for Professional Networking<br />13<br />
LinkedIn Profiles – The Modern Resume?<br />14<br />
LinkedIn Groups and Subgroups<br />15<br />
LinkedIn Tips<br />16<br />Once you have established your profile, work to get it 100% complete. <br />Join and participat...
LinkedIn Tips<br />17<br />If you join groups, make sure you manage your membership so you do not get bombarded with email...
LinkedIn Tips<br />18<br />LinkedIn has a Job Board, but it is not as large as the major job board, but by using “Companie...
LinkedIn Companies<br />19<br />
LinkedIn Answers<br />20<br />
LinkedIn Learning Center<br />21<br />
LinkedIn Reading List<br />22<br />
LinkedIn Events<br />23<br />
SlideShare Presentations<br />24<br />
LinkedIn Polls<br />25<br />
LinkedIn Advanced People Search<br />26<br />
Twitter<br />27<br />
Twitter Basics<br />28<br />
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Harnessing the Power of Social Media

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This presentation will be given at the ACBSP Region 4 conference on October 8, 2010.

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  • Social Media Revolution 2 at http://vimeo.com/11551721Supporting Statistics for Social Media Revolution are available at: Socialnomics.com StatisticsAnother excellent recourse is: Social Media Today
  • http://www.flipboard.com/
  • Harnessing the Power of Social Media

    1. 1. ACBSP Region 4 Conference Presentation October 8, 2010<br />1<br />“Harnessing the Power of Social Media”It’s Free…Well, It’s Sort of Free!<br />Scott Freehafer, Ph.D., SPHR<br />Assistant Professor of Business<br />Director, MBA and Non-Traditional Programs at <br />The University of Findlay<br />
    2. 2. Session Description<br />2<br />Facebook, LinkedIn, Twitter, and YouTube have to potential to change how colleges recruit, interact with, and stay connected with their prospective students, current students, and alumni. Best of all, these resources are free (sort of free) and can help move your college forward. <br />
    3. 3. The Social Media Revolution 2<br />3<br />
    4. 4. Social Media…Do We Have a Choice?<br />4<br />What do you think? <br />Is Social Media a Fad?<br />Is it a “fundamental shift in the way people communicate?”<br />Can it be a distraction and a waste of time?<br />Can it be a productive use of your time?<br />Does it require Discipline? A Strategy? A Champion?<br />Can it help you grow your school and connect with your students, your faculty, your alumni?<br />Is it “one more thing”?<br />
    5. 5. What Types of Social Media Do You Use<br />5<br /><ul><li>Blogs?
    6. 6. Facebook?
    7. 7. Google Video?
    8. 8. LinkedIn?
    9. 9. My Space?
    10. 10. Skype?
    11. 11. Twitter?
    12. 12. YouTube? </li></li></ul><li>Why Should You Consider Social Media?<br />6<br />Social Media can help us build relationships by:<br />Connecting and collaborating<br />Exchanging information<br />Solving problems <br />Promoting our schools, our faculty, our opportunities, our students…stay in touch with our students and alumni<br />
    13. 13. ACBSP Is On Facebook <br />7<br />
    14. 14. The University of Findlay Is On Facebook<br />8<br />
    15. 15. So Is The UF College of Business<br />9<br />
    16. 16. What Can You Do With Facebook?<br />10<br />Make “Friends” with your students (but be careful?)<br />Make “Friends” with your colleagues<br />Start a Group for your class, major, club, department, and college<br />Post Updates on your group’s Wall and the members’ Walls get updated<br />Provide Information<br />Post (allow?) Photos and Videos<br />Create and Participate in Discussions<br />Create Events<br />Advertise to your network or to a targeted group<br />
    17. 17. Some Things You Might Want to Consider<br />11<br />Deciding to use Social Media for Business Purposes has to be intentional and regular<br />Someone needs to be “responsible” for a group<br />Check on your school’s Social Media Policy<br />To maximize your use of Social Media, you have to add value to others on a regular basis – discussions, articles, advice, information, and videos<br />But you can’t flood the people in your network with useless information and noise or they will drop you<br />What you do has to be relevant to your audience!<br />Good things can go Viral and so can Bad things!<br />United Breaks Guitars<br />
    18. 18. But Facebook Is Not the Only Game in Town!<br />12<br />LinkedIn is the Premier Business/Professional Social Networking Platform<br />LinkedIn has some significant advantages over Facebook including:<br />You can create your own LinkedIn<br />You can create up to 30 subgroups under your LinkedIn Group<br />You can have moderated discussions with your members<br />You can post links to videos, articles, and websites<br />You can have your own company blog with its own followers<br />
    19. 19. LinkedIn - #1 Site for Professional Networking<br />13<br />
    20. 20. LinkedIn Profiles – The Modern Resume?<br />14<br />
    21. 21. LinkedIn Groups and Subgroups<br />15<br />
    22. 22. LinkedIn Tips<br />16<br />Once you have established your profile, work to get it 100% complete. <br />Join and participate in relevant groups.<br />Build your own personal networks with your colleagues, professionals, and students (?).<br />Participate in Linked Answers to build your network and your credibility.<br />Monitor what people are saying about you and your organization and reply privately to complaints where you may have an opportunity<br />
    23. 23. LinkedIn Tips<br />17<br />If you join groups, make sure you manage your membership so you do not get bombarded with emails – same thing with Discussions – Opt out of emails unless you really want them!<br />Add value to your networks and to the groups you belong to by participating in discussions, posting jobs, links, videos, etc. <br />If your group grows, get help in managing it – There are three levels of administration – Owner, Manager, Moderator<br />
    24. 24. LinkedIn Tips<br />18<br />LinkedIn has a Job Board, but it is not as large as the major job board, but by using “Companies”, you can see who is working for an organization that you might be interested in working for.<br />LinkedIn More has:<br />Companies Answers Direct Ads<br />Learning Center Reading List Events<br />Company Buzz SlideShare Polls<br />
    25. 25. LinkedIn Companies<br />19<br />
    26. 26. LinkedIn Answers<br />20<br />
    27. 27. LinkedIn Learning Center<br />21<br />
    28. 28. LinkedIn Reading List<br />22<br />
    29. 29. LinkedIn Events<br />23<br />
    30. 30. SlideShare Presentations<br />24<br />
    31. 31. LinkedIn Polls<br />25<br />
    32. 32. LinkedIn Advanced People Search<br />26<br />
    33. 33. Twitter<br />27<br />
    34. 34. Twitter Basics<br />28<br />
    35. 35. Twitter and Flipboard<br />29<br />
    36. 36. Managing Social Media<br />30<br />Do a little bit every day!<br />Use Social Media coordination tools like:<br />Hootsuite - http://hootsuite.com<br />Seesmic - http://seesmic.com/app<br />Tweetdeck - http://www.tweetdeck.com/<br />
    37. 37. HootSuite.com<br />31<br />
    38. 38. Integrating YouTube and Google Video<br />32<br />You can upload videos to YouTube and Google Video and then link those videos to your social media sites through the “Discussions” function in LinkedIn and through the “Wall” in Facebook.<br />These videos can be about your programs, your students, your faculty, your school or anything else for that matter!<br />Let’s check a video out!<br />http://www.youtube.com/user/UFindlay#p/a/u/2/NUbLWuAxZBg<br />
    39. 39. So, What’s In It For You?<br />33<br />“It’s not a matter of IF, it’s a matter of WHEN and HOW”<br />Obviously, you don’t have to engage in Social Media, but will you be shortchanging yourself and your school and actually making things more difficult for you and your school in the future if you don’t embrace Social Media??<br />Social Media is FREE, but there is a COST. But I believe it is worth the investment.<br />
    40. 40. THANK YOU!<br />34<br />Scott Freehafer, Ph.D., M.Ed., MBA, SPHR<br />Director of MBA and Non-Traditional ProgramsAssistant Professor of BusinessThe University of Findlay302 Old MainFindlay, Ohio  45840419-434-4002http://www.linkedin.com/in/scottfreehaferSkype - scott.freehafer<br />Twitter - DocScottSPHROr just Google me!<br />

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