BVING Social Media Employment Presentation


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Discover how using social media can help or hinder your job search.

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BVING Social Media Employment Presentation

  1. 1. Using LinkedIn, Web Resources, and Social Media for Your Job Search <br />Dr. Scott Freehafer<br />Assistant Professor of Business<br />The University of Findlay<br />1<br />Blanchard Valley Independent Networking Group<br />(BVING)<br />February 4, 2011<br />
  2. 2. Do You Use Social Media?<br /><ul><li>What types of Social Media do you use?
  3. 3. Facebook?
  4. 4. Twitter?
  5. 5. YouTube?
  6. 6. Google Video?
  7. 7. LinkedIn? </li></ul>2<br />
  8. 8. In The Next Hour, Approximately…<br />333 million minutes will be spent on Facebook<br />171 million text messages will be sent<br />83,300 people will send tweets on Twitter<br />59,367 professionals will visit LinkedIn<br />1,200 hours of videos will be uploaded to YouTube<br />3<br />
  9. 9. What Is Social Networking<br />Social Networking<br />The activities and use of social media.<br />The practice of expanding the number of one's business and/or social contacts by making connections with others.<br />4<br />
  10. 10. What’s All The Fuss About?<br />Social Media represents a fundamental shift in the way we work, play, communicate, and shop.<br />It’s not a fad!<br />It’s not going away!<br />It’s not optional!<br />It’s not a matter of if, but when and how!<br />5<br />
  11. 11. What is LinkedIn?<br />6<br />
  12. 12. What Is LinkedIn?<br />LinkedIn is a Social Networking tool <br />It is somewhat similar to Facebook in some ways, but its focus is on Professionals. <br />There are more than 90,000,000 LinkedIn Members worldwide.<br />Half are in the USA and half are outside the USA.<br />7<br />
  13. 13. What Can You Do on LinkedIn?<br /><ul><li>Connect with people
  14. 14. Collaborate with people
  15. 15. Exchange information with people
  16. 16. Solve problems
  17. 17. Create knowledge
  18. 18. Join groups of like minded individuals
  19. 19. Find candidates
  20. 20. Research companies and see who is in your network
  21. 21. Find jobs</li></ul>8<br />
  22. 22. With Your Personal LinkedIn Profile You…<br />Should realize it “is the future of the resume.” – according to the Washington Post<br />Can upload a professional photo to use online.<br />Can fill your profile with colorful language, not drab resume-speak. Include keywords in your summary statement.<br />Can collect diverse recommendations. Nothing builds credibility like third-party endorsements.<br />9<br />
  23. 23. Joining LinkedIn Is Free and Easy!<br />10<br />
  24. 24. Your LinkedIn Home<br />11<br />
  25. 25. Your LinkedIn Profile<br />12<br />
  26. 26. LinkedIn Best Practices<br />Build your network with people you trust and respect and who will add value to your network. You choose who to invite into your network!<br />Add value to your network – post articles and information that can benefit your network.<br />Build your Profile “Professionally”!<br />Complete your profile and get recommendations from colleagues, teachers, and supervisors.<br />13<br />
  27. 27. Your LinkedIn Contacts<br />14<br />
  28. 28. Adding a Contact to Your Network<br />15<br />
  29. 29. Some LinkedIn “No No’s”<br />Not having a “professional” profile – spelling, grammar, and writing style count!<br />Not adding value to groups<br />Not responding to people<br />Talking politics and religion – LinkedIn is make up of professionals from around the world and we need be sensitive and keep things professional<br />Being negative<br />16<br />
  30. 30. LinkedIn and Jobs<br />LinkedIn has a Jobs tab on your main profile page where you can search for jobs using title and/or proximity searches. It can even recommend jobs for you to check out.<br />LinkedIn also has thousands of Groups with their own Job Boards – there are industry and profession oriented groups (like Linked:HR) and also groups that are for students and interns (like InternBridge).<br />17<br />
  31. 31. LinkedIn and Jobs<br />18<br />
  32. 32. LinkedIn and Jobs Advanced Search<br />19<br />
  33. 33. LinkedIn Jobs in the Findlay Area* 93 Listings within 50 Miles<br />20<br />
  34. 34. LinkedIn and Job Candidates<br />LinkedIn’s Advanced Search allows people to search for candidates based on the following characteristics:<br />Key Words Function <br />Location Experience<br />Job Title Industry<br />Company Date Posted<br />21<br />
  35. 35. LinkedIn and Job Candidates * Co-Founder at BVING<br />22<br />
  36. 36. But What About CareerBuilder?<br />CareerBuilder is a great resource for job seekers. <br />You can set up your CareerBuilder account<br />Post your resume<br />Search for jobs<br />Set up alerts<br />Search companies or industries<br />Get help, advice, and resources<br />23<br />
  37. 37. has 1,204 Job Listings near Findlay…But Be Careful!<br />24<br />But Be Careful!<br />
  38. 38. CareerBuilder Search Results<br />25<br />
  39. 39. CareerBuilder Search Results * Sanoh America Inc.<br />26<br />
  40. 40. LinkedIn Companies<br />27<br />
  41. 41. Linked In and CareerBuilder<br />28<br />
  42. 42. Are There Other Job Boards?Oh Yes!<br />29<br />
  43. 43. Building Credibility on LinkedIn: Linked Answers<br />LinkedIn has a great resource called Linked Answers which has a wide variety of business related categories and subcategories…and they even have a rating system for their “Experts”<br />30<br />
  44. 44. Linked Answers<br />31<br />
  45. 45. LinkedIn Answers<br />32<br />
  46. 46. Building Credibility with LinkedIn Groups <br />33<br />
  47. 47. LinkedIn Groups<br />34<br />
  48. 48. Look at the LinkedIn Groups’Job Boards!<br />35<br />
  49. 49. Want to Link with HR Professionals? Linked:HR has359,611 Members!<br />36<br />
  50. 50. Want to Link with HR People Locally? Try Findlay HR Professionals on LinkedIn (96)<br />37<br />
  51. 51. LinkedIn and BVING<br />38<br />
  52. 52. So….What Should You Do?<br />Join LinkedIn if you haven’t already<br />Create a professional profile<br />Clean up your online footprint<br />Link with me & Link with each other<br />Build your personal network<br />Add value to your network<br />Join the BVING LinkedIn Group<br />Join Groups your can add value to<br />Run your own Public Records Background Check or<br />39<br />
  53. 53. Scott’s Contact Information<br />Scott Freehafer, Ph.D., M.Ed., MBA, SPHR<br />Director of MBA and Non-Traditional ProgramsAssistant Professor of BusinessThe University of Findlay302 Old MainFindlay, Ohio  45840419-434-4002 - scott.freehaferOr just Google or Bing me!<br />40<br />