Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012
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Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012

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A presentation given in a concurrent session at mLearnCon In San Jose on June 20, 2012 by Scott McCormick, Co-founder of Float Mobile Learning. The focus is on how to work with enterprise stakeholders ...

A presentation given in a concurrent session at mLearnCon In San Jose on June 20, 2012 by Scott McCormick, Co-founder of Float Mobile Learning. The focus is on how to work with enterprise stakeholders to implement mobile learning.

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Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012 Presentation Transcript

  • 1. Winning Over Stakeholders:How to Sell mLearningto Your Enterprise
  • 2. Scott McCormickscottm@floatlearning.comcell: 309.838.2168 twitter: scottfloat Free!
  • 3. Winning Over StakeholdersWhy is this important?
  • 4. Why is this Important?• Get decision-makers on board• Minimize risk• Minimize resistance• Improve probabilities of success
  • 5. Who are the stakeholdersin your organization?
  • 6. Identify Stakeholders • Scope • ROI • Schedule • Metrics • BudgetPurchasing HR Your Team Branding Legal Executive IT Management
  • 7. Change Management• Planning and integrating change aligned with business strategy & goals• Transactional change (quick, short-term)• Transformational change (long-term, fundamental)
  • 8. Get “Mobile Smart” • Blogs • Books • Apps • Associations • Conferences • Social Media
  • 9. Set Goals & Objectives Learning Strategy Skill Sets Identify Stakeholders Testing Focus Group Educate Learners Processes Strong Business Case Form a Team Learning Platforms Executive Champion Form Factors Evangelization Differences in Learning Authentication Prototypes BenchmarkingMilestones Development Approach Establish Metrics
  • 10. Have a Process! Do you have a process?
  • 11. Process• Strategy - Establish Objectives, understand your learner, create requirements, plan the effort• Define - Functional, technical, GUI design, script/storyboard• Design - Creation, programming, prepare assets, testing• Deliver - Implement solution, gather feedback, measure result
  • 12. Key Stakeholders• Your team• Your immediate and executive management• Primary stakeholders• Your learners
  • 13. Your Team• Instructional and interface design• Development skill sets and tools• Process
  • 14. Your Team• Instructional and interface design
  • 15. Your Team• Development skill sets - iOS: Objective C - HTML5/CSS - Android: Java - Creative Suite - Off-the Shelf Solutions: Lectora, Articulate Storyline, Adobe Captivate
  • 16. Build a Business CaseBuild a Business Case
  • 17. The Power of a Prototype• Helps manage cost and risk• Helps get stakeholder buy-in and user acceptance/usability
  • 18. Management• Scope• Schedule• Budget• ROI• Impact
  • 19. Management• ROI
  • 20. Benefits of Mobile Learning• Increased speed of training• Improved product time-to-market• Decreased training costs• Increased safety practices• Better ability to train hard-to-reach employees
  • 21. ExecutiveChampion
  • 22. Primary Stakeholders• IT• Marketing / Branding• Legal
  • 23. Primary Stakeholders: IT• Application distribution and management• Mobile device management• Platforms• Security
  • 24. Primary Stakeholders: IT • User and device authentication • Secure log-in • Configuration profile • Remote wipe • Encryption
  • 25. Primary Stakeholders: Branding/Mktg.• Guidelines• Messaging• Consistency
  • 26. Primary Stakeholders: Legal• Policies• Content• Security
  • 27. Primary Stakeholders: Your Audience• Train anywhere, anytime at their own pace• Opportunity to collaborate• JIT knowledge
  • 28. Success! You’ve launched your first initiative!
  • 29. Scott McCormickscottm@floatlearning.comcell: 309.838.2168 twitter: scottfloat