Mobile Learning Crash Course:   How to Successfully Launch mLearning   Right Now   Scott McCormick   Founder, Float Mobile...
Float guides industry-leading companies to   understand and leverage the power of mobile   learning. We help companies mee...
The “holdout”Copyright 2012 Float Mobile Learning
Mobile Learning Right Now E           Essential                                       Tip   TCopyright 2012 Float Mobile L...
Get “Mobile Smart”                    • Blogs E                  • Books                    • Apps                    • Co...
Get “Mobile Smart” E                                              A PI                                         n ce       ...
Get “Mobile Smart”Copyright 2012 Float Mobile Learning
Mobile Learning Right Now E            Build a Business CaseCopyright 2012 Float Mobile Learning
Building a Business Case   • Identify learning gaps   • Poll target audience   • Build a content strategy   • Create metri...
Building a Business Case - Sample   Safety Checklist                                                                      ...
Building a Business Case - Sample   Safety ChecklistCopyright 2012 Float Mobile Learning
Benefits of Mobile Learning   • Increased speed of training   • Improved product time-to-market   • Decreased training cos...
Change Management   • What logo is this?Copyright 2012 Float Mobile Learning
Change Management   • Planning and integrating change aligned with        business strategy & goals   • Transactional chan...
Mobile Learning Right Now E            Employ a ProcessCopyright 2012 Float Mobile Learning
Process   • Strategy -        Establish objectives, understand your learner, create        requirements, plan the effort  ...
Steps for Successful Mobile Learning  E           Build an Effective & Complete TeamCopyright 2012 Float Mobile Learning
Build an Effective and Complete Team • Instructional and interface design / UI/UX • Development skill sets and tools • Pro...
Mobile Learning Right Now   Build a Prototype                                       TCopyright 2012 Float Mobile Learning
Why Prototype?   • Full app dev can get pricey   • Full app dev can take time and can get         bogged down   • Prototyp...
What is a prototype?   • Targeted and limited tool   • Simulates user experience   • Not fully functioning   • Developed f...
What’s in a Prototype?   • Content resonates with         the target audience   • “Low hanging fruit”   • Not proprietary ...
Paper PrototypeCopyright 2012 Float Mobile Learning
Paper Prototype                                       uistencils.comCopyright 2012 Float Mobile Learning
Cloud Mockup                                       fieldtestapp.com                                       invisionapp.comC...
Other Prototype Options   • PowerPoint/Keynote   • OmniGraffle (Mac only) or         Visio (PC)   • HTML5/CSS   • iOS Stor...
Mobile Learning Right Now E              DevelopmentCopyright 2012 Float Mobile Learning
Building an App   • eLearning tools    - Articulate, Captivate, Lectora   • Custom apps    - iOS: Objective C, Javascript ...
Delivering an App   • Apple iOS    - Ad hoc    - Enterprise options    - App Store   • Android    - Google Play, Amazon   ...
Delivering an App   • Mobile Application Management (MAM)    - distribute, update, manage and             provision apps (...
Securing an App              • User and device authentication E            • Secure log-in              • Configuration pr...
Testing & Analytics            • Document Test                  Scenarios E            • Set up detailed analytics        ...
Initial Mobile Application - Sample   • Project Manager - move it through the       workplan, stakeholder approvals   • In...
Analytics   • 20-25% of visits last between 10 - 30 minutes   • Users returned to the app in less than a day       76% of ...
Closing Thoughts                      It’s                                just   - in time                                ...
Closing Thoughts                    Give your E                  audience                    something                    ...
Repeat the    Process!Copyright 2012 Float Mobile Learning
Free Stuff!!   Float Mobile Learning Primer                                       TCopyright 2012 Float Mobile Learning
Free Stuff!!                                       TCopyright 2012 Float Mobile Learning
Q&A         Questions?Copyright 2012 Float Mobile Learning
Scott McCormick   scottm@floatlearning.com   cell: 309.838.2168               twitter: scottfloatCopyright 2012 Float Mobi...
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Mc cormick mobilelearningcrashcourse_15.10.12

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This presentation was delivered at the Learning 3.0 Conference in Chicago on October 15, 2012 at McCormick Place. Scott McCormick is a founder of Float Mobile Learning.

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Mc cormick mobilelearningcrashcourse_15.10.12

  1. 1. Mobile Learning Crash Course: How to Successfully Launch mLearning Right Now Scott McCormick Founder, Float Mobile LearningCopyright 2012 Float Mobile Learning
  2. 2. Float guides industry-leading companies to understand and leverage the power of mobile learning. We help companies meet their business strategies by making useful information accessible, anytime, anywhere. Scott McCormick scottm@floatlearning.com cell: 309.838.2168 twitter: scottfloatCopyright 2012 Float Mobile Learning
  3. 3. The “holdout”Copyright 2012 Float Mobile Learning
  4. 4. Mobile Learning Right Now E Essential Tip TCopyright 2012 Float Mobile Learning
  5. 5. Get “Mobile Smart” • Blogs E • Books • Apps • Conferences • Social Media T Don’t just learn it, do it!Copyright 2012 Float Mobile Learning
  6. 6. Get “Mobile Smart” E A PI n ce p e r ie E x tincanapi.comCopyright 2012 Float Mobile Learning
  7. 7. Get “Mobile Smart”Copyright 2012 Float Mobile Learning
  8. 8. Mobile Learning Right Now E Build a Business CaseCopyright 2012 Float Mobile Learning
  9. 9. Building a Business Case • Identify learning gaps • Poll target audience • Build a content strategy • Create metrics • Forecast ROI projectionsCopyright 2012 Float Mobile Learning
  10. 10. Building a Business Case - Sample Safety Checklist Safety & Maintenance Checklist: Track Type Tractor Operator/Inspector__________________ Date______________ Time___________ Serial Number____________________ Machine Hours________________________ What are you inspecting? What are you looking for? Evaluator Comments For more information, please refer to the Operation and Maintenance Manual or any other applicable manuals and instructions for this product. If you have questions, please contact your local Caterpillar dealer. From the Ground Blade Cutting Edge, Moldboard Excessive Wear Or Damage Blade Tilt Cylinders Excessive Wear, Damage, Leaks Pusharm, Trunnion Damage, Loose Bolts, Clearance Underneath Of Machine Final Drive Leaks, Damage Overall Undercarriage Packing/Debris Buildup Idlers & Rollers Leaks, Damage, Wear Drive Sprockets Wear, Damage, Loose Bolts Track Assembly Tightness Ripper Cylinder Damage, Wear, Leaks Ripper Shank, GET Wear Or Damage Steps And Handholds Condition And Cleanliness Loose Or Missing Nuts & Bolts, Overall Machine Loose Guards, Cleanliness Engine Compartment Engine Oil Fluid Level Transmission Oil Fluid Level Engine Coolant Fluid Level Air Filter Restriction Indicator Radiator Debris, Damage, Leaks All Hoses Cracks, Wear Spots, Leaks All Belts Tightness, Wear, Cracks Overall Engine Compartment Trash Or Dirt Buildup, Leaks On the Machine, Outside the Cab Fuel Tank Fuel Level, Damage, Leaks Hydraulic Oil Tank Fluid Level, Damage, Leaks Fire Extinguisher Charge, DamageCopyright 2012 Float Mobile Learning Windshield Wipers & Washers Pivot Shaft Wear, Damage, Fluid Level Oil Level Batteries & Hold Downs Cleanliness, Loose Bolts & Nuts Inside the Cab
  11. 11. Building a Business Case - Sample Safety ChecklistCopyright 2012 Float Mobile Learning
  12. 12. Benefits of Mobile Learning • Increased speed of training • Improved product time-to-market • Decreased training costs • Increased safety practices • Better ability to train hard-to-reach employeesCopyright 2012 Float Mobile Learning
  13. 13. Change Management • What logo is this?Copyright 2012 Float Mobile Learning
  14. 14. Change Management • Planning and integrating change aligned with business strategy & goals • Transactional change (quick, short-term) • Transformational change (long-term, fundamental)Copyright 2012 Float Mobile Learning
  15. 15. Mobile Learning Right Now E Employ a ProcessCopyright 2012 Float Mobile Learning
  16. 16. Process • Strategy - Establish objectives, understand your learner, create requirements, plan the effort • Design - Functional, technical, GUI design, script/storyboard • Develop - Creation, programming, prepare assets, testing • Deliver - Implement solution, gather feedback, measure resultCopyright 2012 Float Mobile Learning
  17. 17. Steps for Successful Mobile Learning E Build an Effective & Complete TeamCopyright 2012 Float Mobile Learning
  18. 18. Build an Effective and Complete Team • Instructional and interface design / UI/UX • Development skill sets and tools • Project Management • Testing • Technical / Information Architect • Curator • ChampionCopyright 2012 Float Mobile Learning
  19. 19. Mobile Learning Right Now Build a Prototype TCopyright 2012 Float Mobile Learning
  20. 20. Why Prototype? • Full app dev can get pricey • Full app dev can take time and can get bogged down • Prototyping helps manage cost and risk • Prototyping helps get buy-in and user acceptance/usability achieved earlier in the processCopyright 2012 Float Mobile Learning
  21. 21. What is a prototype? • Targeted and limited tool • Simulates user experience • Not fully functioning • Developed for a curated experienceCopyright 2012 Float Mobile Learning
  22. 22. What’s in a Prototype? • Content resonates with the target audience • “Low hanging fruit” • Not proprietary • Good place to make mistakes What are some kinds of prototypes?Copyright 2012 Float Mobile Learning
  23. 23. Paper PrototypeCopyright 2012 Float Mobile Learning
  24. 24. Paper Prototype uistencils.comCopyright 2012 Float Mobile Learning
  25. 25. Cloud Mockup fieldtestapp.com invisionapp.comCopyright 2012 Float Mobile Learning
  26. 26. Other Prototype Options • PowerPoint/Keynote • OmniGraffle (Mac only) or Visio (PC) • HTML5/CSS • iOS Storyboard (included with Xcode)Copyright 2012 Float Mobile Learning
  27. 27. Mobile Learning Right Now E DevelopmentCopyright 2012 Float Mobile Learning
  28. 28. Building an App • eLearning tools - Articulate, Captivate, Lectora • Custom apps - iOS: Objective C, Javascript - Android: Java • Browser-based apps - html5/CSSCopyright 2012 Float Mobile Learning
  29. 29. Delivering an App • Apple iOS - Ad hoc - Enterprise options - App Store • Android - Google Play, Amazon • Browser-based apps - notificationCopyright 2012 Float Mobile Learning
  30. 30. Delivering an App • Mobile Application Management (MAM) - distribute, update, manage and provision apps (apperian.com) • Mobile Device Management (MDM) - setup, allocation, monitoring and support (good.com) TCopyright 2012 Float Mobile Learning
  31. 31. Securing an App • User and device authentication E • Secure log-in • Configuration profile • Remote wipe • Encryption • Redundant security measuresCopyright 2012 Float Mobile Learning
  32. 32. Testing & Analytics • Document Test Scenarios E • Set up detailed analytics (Google Analytics, Omniture, Flurry)Copyright 2012 Float Mobile Learning
  33. 33. Initial Mobile Application - Sample • Project Manager - move it through the workplan, stakeholder approvals • Instructional Designer - content, gameplay • UI / UX Designer - ease of use, branding • Developer - html5, CSS 3, compiled in PhoneGap • IT - CMS, security, hosting • Testing - use cases, functionalityCopyright 2012 Float Mobile Learning
  34. 34. Analytics • 20-25% of visits last between 10 - 30 minutes • Users returned to the app in less than a day 76% of the time • When asked 67% of the users posted their score to the leaderboard • Games rules comprised <1% of the consumed content in gameCopyright 2012 Float Mobile Learning
  35. 35. Closing Thoughts It’s just - in time - for me - enoughCopyright 2012 Float Mobile Learning
  36. 36. Closing Thoughts Give your E audience something usefulCopyright 2012 Float Mobile Learning
  37. 37. Repeat the Process!Copyright 2012 Float Mobile Learning
  38. 38. Free Stuff!! Float Mobile Learning Primer TCopyright 2012 Float Mobile Learning
  39. 39. Free Stuff!! TCopyright 2012 Float Mobile Learning
  40. 40. Q&A Questions?Copyright 2012 Float Mobile Learning
  41. 41. Scott McCormick scottm@floatlearning.com cell: 309.838.2168 twitter: scottfloatCopyright 2012 Float Mobile Learning
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