Ch. 3-Advertising and Society<br />Scott Donovan<br />Man230<br />Chapter Presentation <br />
Topics:<br /><ul><li>What is advertising's role in society?
Demand creation debate
Shape-Versus-Mirror debate
Other Social Responsibility Issues</li></li></ul><li>What is advertising’s role in society?<br /><ul><li>Could advertising...
Most of the time people use advertising for good purposes.</li></ul>Did you know?<br />Microsoft is the top leading social...
Demand Creation Debate<br />Demand Creation Debate: A external message that drives people to feel a need or want.<br />Exa...
Oborono company targeted women
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Marketing

  1. 1. Ch. 3-Advertising and Society<br />Scott Donovan<br />Man230<br />Chapter Presentation <br />
  2. 2. Topics:<br /><ul><li>What is advertising's role in society?
  3. 3. Demand creation debate
  4. 4. Shape-Versus-Mirror debate
  5. 5. Other Social Responsibility Issues</li></li></ul><li>What is advertising’s role in society?<br /><ul><li>Could advertising be good or bad for society?
  6. 6. Most of the time people use advertising for good purposes.</li></ul>Did you know?<br />Microsoft is the top leading socially and environmentally responsible company for advertisement. <br />
  7. 7. Demand Creation Debate<br />Demand Creation Debate: A external message that drives people to feel a need or want.<br />Example: Deodorant<br /><ul><li>People didn’t use deodorants much in till about 1919
  8. 8. Oborono company targeted women
  9. 9. 200 people canceled there subscriptions because they where offended
  10. 10. However, sales for deodorant rose 112%</li></li></ul><li>Shape-Versus-Mirror Debate<br /><ul><li>Questions the limits of its influence
  11. 11. At what point does advertising cross the line?
  12. 12. Critics say: Advertising has repeatedly crossed the line
  13. 13. Can advertising manipulate peoples choices?
  14. 14. Critics say: Advertising can create social trends and has the power to dictate how people think and act.</li></li></ul><li>The overcommercializtion Debate<br />Overcommercializtion debate asks:<br /><ul><li>Does advertising lead people to be too materialistic?
  15. 15. Advertising heightens expectations and primes the audience to believe that the answer is always the product.
  16. 16. Example: Have a headache, what do you do?</li></li></ul><li>Other Social Responsibility Issues:<br /><ul><li>Poor Taste and Offensive Advertising
  17. 17. Sex in advertising
  18. 18. Gender stereotypes
  19. 19. Body image and self-image
  20. 20. Misleading claims
  21. 21. Puffery
  22. 22. Endorsements</li></li></ul><li>What we Learned:<br /><ul><li>What is advertising's role in society?
  23. 23. Demand creation debate
  24. 24. Shape-Versus-Mirror debate
  25. 25. Other Social Responsibility Issues
  26. 26. People did not wear deodorants in till 1919</li>

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