KILLERS ACHIEVERS
SOCIALIZERS EXPLORERS
No one loves a game unless it frustrates them first.
#ThatConference @scottkdavis @QONQR
The best way to make money in mobile gaming is to make a
game that is free #ThatConference @scottkdavis @QONQR
Make every tech conversation come back to the business
GOALS #Alignment #minnebar @scottkdavis
Maximize game revenue with multiple spending motivators.
#ThatConference @scottkdavis @QONQR
Get people to spend 99 cents in your game for something too
good to pass up #ThatConference @scottkdavis @QONQR
In gaming, selling
consumables will drive the
bulk of your revenue. Make it
easy.
#ThatConference
@scottkdavis @QONQR
In gaming, cosmetics create a spending option for both highly
competitive and casual gamers. #ThatConference @scottkdavis
...
In gaming, as in life, there should always be a next velvet
rope. #ThatConference @scottkdavis @QONQR
In gaming, be consistent with running sales. Either
frequent, or never. #ThatConference @scottkdavis
Establishing leagues in your game creates ways to always make
success achievable #ThatConference @scottkdavis @QONQR
In many games today, time is the “boss” players struggle to
defeat #ThatConference @scottkdavis @QONQR
A Facebook post from a player about your game is more
valuable than any marketing you can buy #ThatConference
@scottkdavis...
Don’t build a game feature unless you first consider how a
cheater could ruin your game #ThatConference @scottkdavis
@QONQR
Assume all data in your game can be seen by the user.
Because it can. #ThatConference @scottkdavis @QONQR
Common developer best practices often hurt security in
your app/game #ThatConference @scottkdavis @QONQR
Always verify your purchases from a server that contains
master balances #ThatConference @scottkdavis @QONQR
The savings PayPal fees save over iTunes can let you add a
person to payroll #ThatConference @scottkdavis @QONQR
Abuse is a huge problem that can destroy all the positives of
social engagement #ThatConference @scottkdavis @QONQR
Prolong your engagement and revenue by building persistent
teams/guilds in gaming. #ThatConference @scottkdavis
@QONQR
For several months @QONQR had 10x more downloads on
Windows Phone, than iPhone #ThatConference @scottkdavis
Don’t build features that don’t fit in your ARMS (Acquisition,
Retention, Monetization, Self-Preservation) #ThatConference...
There is no better marketing than getting your players to
market for you. #ThatConference @scottkdavis @QONQR
“Social Obligation” trumps all other retention tactics in
gaming #ThatConference @scottkdavis @QONQR
Build tools for your app only when they can actually save
time and money #ThatConference @scottkdavis @QONQR
Players invest in a game if they can emotionally invest in the
story. #ThatConference @scottkdavis @QONQR
Making Mobile Games that (Can) Make Money
Making Mobile Games that (Can) Make Money
Making Mobile Games that (Can) Make Money
Making Mobile Games that (Can) Make Money
Making Mobile Games that (Can) Make Money
Making Mobile Games that (Can) Make Money
Making Mobile Games that (Can) Make Money
Making Mobile Games that (Can) Make Money
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Making Mobile Games that (Can) Make Money

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Presentation from @ThatConference about considerations for designing games.

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Making Mobile Games that (Can) Make Money

  1. 1. KILLERS ACHIEVERS SOCIALIZERS EXPLORERS
  2. 2. No one loves a game unless it frustrates them first. #ThatConference @scottkdavis @QONQR
  3. 3. The best way to make money in mobile gaming is to make a game that is free #ThatConference @scottkdavis @QONQR
  4. 4. Make every tech conversation come back to the business GOALS #Alignment #minnebar @scottkdavis
  5. 5. Maximize game revenue with multiple spending motivators. #ThatConference @scottkdavis @QONQR
  6. 6. Get people to spend 99 cents in your game for something too good to pass up #ThatConference @scottkdavis @QONQR
  7. 7. In gaming, selling consumables will drive the bulk of your revenue. Make it easy. #ThatConference @scottkdavis @QONQR
  8. 8. In gaming, cosmetics create a spending option for both highly competitive and casual gamers. #ThatConference @scottkdavis @QONQR
  9. 9. In gaming, as in life, there should always be a next velvet rope. #ThatConference @scottkdavis @QONQR
  10. 10. In gaming, be consistent with running sales. Either frequent, or never. #ThatConference @scottkdavis
  11. 11. Establishing leagues in your game creates ways to always make success achievable #ThatConference @scottkdavis @QONQR
  12. 12. In many games today, time is the “boss” players struggle to defeat #ThatConference @scottkdavis @QONQR
  13. 13. A Facebook post from a player about your game is more valuable than any marketing you can buy #ThatConference @scottkdavis @QONQR
  14. 14. Don’t build a game feature unless you first consider how a cheater could ruin your game #ThatConference @scottkdavis @QONQR
  15. 15. Assume all data in your game can be seen by the user. Because it can. #ThatConference @scottkdavis @QONQR
  16. 16. Common developer best practices often hurt security in your app/game #ThatConference @scottkdavis @QONQR
  17. 17. Always verify your purchases from a server that contains master balances #ThatConference @scottkdavis @QONQR
  18. 18. The savings PayPal fees save over iTunes can let you add a person to payroll #ThatConference @scottkdavis @QONQR
  19. 19. Abuse is a huge problem that can destroy all the positives of social engagement #ThatConference @scottkdavis @QONQR
  20. 20. Prolong your engagement and revenue by building persistent teams/guilds in gaming. #ThatConference @scottkdavis @QONQR
  21. 21. For several months @QONQR had 10x more downloads on Windows Phone, than iPhone #ThatConference @scottkdavis
  22. 22. Don’t build features that don’t fit in your ARMS (Acquisition, Retention, Monetization, Self-Preservation) #ThatConference @scottkdavis @QONQR
  23. 23. There is no better marketing than getting your players to market for you. #ThatConference @scottkdavis @QONQR
  24. 24. “Social Obligation” trumps all other retention tactics in gaming #ThatConference @scottkdavis @QONQR
  25. 25. Build tools for your app only when they can actually save time and money #ThatConference @scottkdavis @QONQR
  26. 26. Players invest in a game if they can emotionally invest in the story. #ThatConference @scottkdavis @QONQR

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