Short Linked In presentation

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A short training presentation on Linkedin for new users.

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Short Linked In presentation

  1. 1. AGENDA • WHAT IS LINKEDIN • 2 REASONS TO USE LINKEDIN: FIND AND BE FOUND • CREATING & UPDATING YOUR PROFILE • ADDING CONTACTS • SEARCHING FOR PROSPECTS • STATUS UPDATES – NOTIFY YOUR NETWORK • OTHER APPLICATIONS
  2. 2. WHAT IS LINKEDIN?
  3. 3. WHAT IS LINKEDIN? LINKEDIN IS THE WORLD’S LARGEST PROFESSIONAL NETWORK WITH OVER 80 MILLION MEMBERS AND GROWING RAPIDLY. LINKEDIN CONNECTS YOU TO YOUR TRUSTED CONTACTS AND HELPS YOU EXCHANGE KNOWLEDGE, IDEAS, AND OPPORTUNITIES WITH A BROADER NETWORK OF PROFESSIONALS.
  4. 4. SOCIAL MEDIA
  5. 5. WHY CARE? • 2008: SOCIAL NETWORKING OVERTOOK PORN’S SHARE OF INTERNET USAGE • 2009: SOCIAL NETWORKING OVERTOOK EMAIL’S SHARE OF INTERNET USAGE • 2009: SOCIAL NETWORKING REVENUE OVERTOOK ONLINE DATING REVENUE, EVEN AS 1 OF EVERY 8 MARRIED COUPLES MET ONLINE • 2009: BOSTON COLLEGE STOPPED ISSUING EMAIL ADDRESSES TO INCOMING FRESHMAN • 2010: 95% OF COMPANIES USED LINKEDIN FOR ASSESSING EMPLOYMENT CANDIDATES
  6. 6. WHY CARE? II • 78% OF CONSUMERS TRUST PERSONAL RECOMMENDATIONS • 14% OF CONSUMERS TRUST ADVERTISING • 96% OF GEN Y BELONGS TO A SOCIAL NETWORK • TIME TO REACH 50 MILLION USERS: • • • • • RADIO – 38 YEARS TV – 13 YEARS INTERNET – 4 YEARS IPOD – 3 YEARS FACEBOOK – 9 MONTHS (100 MILLION) – AND IT’S BANNED IN CHINA
  7. 7. WHAT DO I USE IT FOR? • FIND AND MEET PASSIVE AND SEMI-PASSIVE PROSPECTS • GROW YOUR REFERRAL NETWORK • CONDUCT COMPETITIVE INTELLIGENCE RESEARCH • BUILD BUSINESS RELATIONSHIPS WITH CLIENTS • EDUCATE YOURSELF AND ASK (OR ANSWER) QUESTIONS ABOUT ORGANIZATIONS, ASSOCIATIONS AND COMPETITORS • HEIGHTEN YOUR CORPORATE AND PERSONAL BRAND
  8. 8. CREATING YOUR PROFILE
  9. 9. YOU ARE 40X MORE LIKELY TO BE FOUND IF YOUR LINKEDIN PROFILE IS COMPLETE.
  10. 10. HOW TO COMPLETE YOUR PROFILE • CURRENT POSITION • TWO PAST POSITIONS • EDUCATION • PROFILE SUMMARY • PROFILE PHOTO • SPECIALTIES • THREE RECOMMENDATIONS
  11. 11. HAVE A COMPELLING HEADLINE
  12. 12. THAT DESCRIBES WHAT YOU DO
  13. 13. OR AN AREA OF SPECIALTY
  14. 14. NOT YOUR TITLE
  15. 15. NOT YOUR CONTACT INFO, EITHER Eventually, LinkedIn will Make you take this down.
  16. 16. USE A PROFESSIONAL LOOKING PHOTO
  17. 17. USE KEYWORDS TO INCREASE YOUR VISIBILITY • HOW WOULD SOMEONE SEARCH FOR YOU? HOW WOULD YOU FIND SOMEONE LIKE YOU ONLINE? • PUT KEYWORDS IN YOUR HEADLINE • WORK YOUR KEYWORDS IN WITHIN THE FIRST 250 WORDS OF YOUR DESCRIPTION • IN THE BOTTOM OF YOUR INTERESTS SECTION, ADD YOUR TOP 50 KEYWORDS
  18. 18. USE THE WEB TO INCREASE YOUR VISIBILITY • SET UP YOUR PUBLIC PROFILE • CLAIM YOUR PUBLIC URL • ADD WEBSITES TO YOUR PROFILE
  19. 19. WRITE A GOOD SUMMARY • THE SUMMARY HAS TWO SECTIONS: PROFESSIONAL EXPERIENCE AND GOALS; AND SPECIALTIES IN YOUR INDUSTRY OF EXPERTISE • BE CONCISE • PICK 3-5 OF YOUR MOST IMPORTANT ACCOMPLISHMENTS • ORGANIZE YOUR SUMMARY IN A WHO, WHAT, GOALS FORMAT • USE THE RIGHT KEYWORDS • BE HONEST BUT DON’T BE SHY.
  20. 20. RECOMMENDATIONS • REPUTATION MATTERS – YOUR PROFILE AND REPUTATION IS TIED TO EVERY RECOMMENDATION YOU MAKE • TRANSPARENCY MATTERS – DON’T WRITE EXACTLY THE SAME RECOMMENDATION FOR EVERYONE • CONTENT MATTERS – RECOMMENDATIONS SPEAK VOLUMES FOR WHAT THEY DO AND DON’T SAY • • • RECOMMENDATIONS ARE OFTEN MUTUAL. REQUESTING RECOMMENDATIONS IS NORMAL. BEST WAY TO GET RECOMMENDATIONS IS TO GIVE THEM.
  21. 21. MOST IMPORTANT? KEEP YOUR PROFILE UPDATED
  22. 22. ADDING CONNECTIONS
  23. 23. LINKEDIN CONNECTIONS • CONNECTIONS ARE PEOPLE WHO ARE PART OF YOUR NETWORK • YOU CAN ADD CONNECTIONS BY: • BROWSING AND INVITING • SENDING AN INVITATION THROUGH EMAIL • IMPORTING EMAIL CONTACTS
  24. 24. ADD BY BROWSING
  25. 25. ADD BY BROWSING
  26. 26. SEND DIRECT INVITATIONS
  27. 27. IMPORT YOUR EMAIL CONTACTS
  28. 28. SUGGESTIONS FOR CONNECTING • CONNECT WITH PEOPLE YOU KNOW OR SHOULD KNOW • CONNECT WITH THOSE WHO HAVE SHARED NETWORKING GOALS • EMAIL SOMEONE BEFORE CONNECTING IF YOU DON’T KNOW THEM • PERSONALIZE YOUR MESSAGE, DON’T USE THE STANDARD LINKEDIN TEMPLATE
  29. 29. HOW MANY DEGREES AWAY?
  30. 30. HOW TO CONNECT THROUGH CONNECTIONS
  31. 31. HOW TO CONNECT THROUGH CONNECTIONS
  32. 32. 2 OTHER WAYS TO FIND CONTACTS
  33. 33. VIEWERS OF THIS PROFILE ALSO VIEWED… Halliburton Shell Thermo Electron Hyperion Properties Shell Fisher Scientific Halliburton Unemployed/Lyondell Halliburton Grubb & Ellis
  34. 34. MINE RECOMMENDATIONS FOR CONTACTS TRACY’S RECOMMENDATIONS INCLUDE: • VP REAL ESTATE & FACILITIES, THERMOFISHER SCIENTIFIC • DIRECTOR OF REAL ESTATE, HALLIBURTON • ASSISTANT GENERAL COUNSEL, HALLIBURTON ENERGY SERVICES • DIRECTOR, SUPPLY CHAIN, GLOBAL PROCUREMENT, MATERIALS & LOGISTICS, HALLIBURTON • TRANSACTION COORDINATOR, HALLIBURTON
  35. 35. ALSO, HAVE THEY RECOMMENDED ANYONE? Today, Ashley is Counsel at Spectra Energy
  36. 36. TAGS AND CONTACTS • YOUR CONNECTIONS WILL BE GROUPED BY HOW YOU IDENTIFIED THEM WHEN YOU CONNECTED (FRIEND, COLLEAGUE, CLASSMATE, ETC.) • YOU CAN CREATE NEW TAGS FOR NEW GROUPINGS • EDIT TAGS ON THE MY CONNECTIONS TAB • YOU CAN SEND A MESSAGE TO YOUR INDIVIDUAL TAG GROUPS
  37. 37. TAGS AND CONTACTS You can send a message to your tagged contacts.
  38. 38. HAVE YOU CONNECTED WITH YOUR CLIENTS?
  39. 39. FINDING PEOPLE
  40. 40. BASIC SEARCHING You can search: People Updates Companies Jobs Groups Answers
  41. 41. ADVANCED PEOPLE SEARCH Here we selected: Title – Controller Location – Houston Industry – Hospital and Health Care
  42. 42. ADVANCED PEOPLE SEARCH Don’t have a premium account? Save this as a bookmark in your browser.
  43. 43. KEYWORD SEARCH TRICKS: BOOLEAN SEARCHES • COMBINE KEYWORDS: (LAB OR LABORATORY) AND CLINICAL • SUBTRACT BAD KEYWORDS: MANAGER AND (QA OR QUALITY) –SALES – MARKETING • YOU CAN DO THE SAME IN COMPANY NAME FIELDS: “BOSTON SCIENTIFIC” OR GUIDANT OR BAYER -JOHNSON
  44. 44. KEYWORD SEARCH TRICKS: POWER NETWORKER URL • DO YOU KNOW SOMEONE WITH A LARGER TOTAL NETWORK THAN YOURS? • HAVE THEM CONDUCT THE SEARCH AND SEND YOU THE URL. • THE URL SHOULD SHOW YOU THE RESULTS AS IF YOU WERE THAT PERSON WITHOUT HAVING TO SHARE A USER NAME OR PASSWORD.
  45. 45. KEYWORD SEARCH TRICKS: FINDING EMAILS • ARE LOOKING FOR AN EMAIL ADDRESS? • COMPANY EMAIL ADDRESSES ARE USUALLY STANDARDIZED: USERNAME@DOMAIN.COM. • YOU CAN GOOGLE: *@DOMAIN.COM AND OFTEN FIGURE OUT HOW EMAIL ADDRESSES AT A COMPANY ARE STRUCTURED.
  46. 46. KEYWORD SEARCH TRICKS: OTHER GOOGLE HACKS • AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM (COMPANY1 OR COMPANY2) • AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM KEYWORD1 COMPANY1 • AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM (KEYWORD1 OR KEYWORD2) JOBTITLE1
  47. 47. KEYWORD SEARCH TRICKS: OTHER GOOGLE HACKS • AT WWW.GOOGLE.COM, SITE:WWW.LINKEDIN.COM “LINKEDIN SUBINDUSTRY” “METROAREANAME” • IF TOO MANY IRRELEVANT RESULTS, ADD –INTITLE: WITH OTHER TERMS • IF TOO FEW RESULTS, CLICK “REPEAT THE SEARCH WITH OMITTED RESULTS INCLUDED”
  48. 48. FINDING COMPANIES
  49. 49. COMPANY SEARCHING FEATURE
  50. 50. COMPANY SEARCHING FEATURE
  51. 51. STATUS UPDATES
  52. 52. STATUS UPDATES • USE STATUS UPDATES STRATEGICALLY • IF YOU HAVE TIME TO REVIEW THESE, SPEND AS MUCH EFFORT RESPONDING TO THE STATUS UPDATES OF OTHERS AS YOUR OWN UPDATES
  53. 53. LINKEDIN GROUPS • LINKEDIN HAS THOUSANDS OF GROUPS OF CONTACTS WITH SHARE INTERESTS, EMPLOYMENT, AFFILIATIONS, ETC. • YOU CAN SEARCH THESE GROUPS TO FIND POTENTIAL CONTACTS • SOME GROUPS ARE CLOSED OR HAVE MODERATED MEMBERSHIP

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