Search & Sensibility
                         Four tales of search
                             Sept 2008




           L...
Search is unique, depending on
          the context


“… a widespread and mistaken perception that
  search is little mor...
Searchers have different needs
                             “When I find an article I like,
                             I...
It is important to understand
               behaviour patterns

“After asking thousands of people to think
  about how th...
Job seeker personas
1. Career based
  Looking for dream job.


2. Change based
  Seeking work-life balance.


3. Needs bas...
Behaviour patterns of job seekers

1.   Not brand loyal
2.   Search using set criteria
3.   Search every 3 days when activ...
1. Job seekers are not brand loyal


• For general search, people probably use same
  search engine every time they search...
2. Job seekers search using a set of
              criteria
Is advanced search necessary?

quot;Advanced search is the ugly child of
  interface design - always included, but
  never...
Is advanced search necessary?
3. Job seekers refine within results
3. Job seekers refine within results
4. Active job seekers visit every 3 days


• Search on last 3 days
• Save search
• Show new listings
5. Job seekers look at 5 or 6
      pages of results
In summary …

“Designers can better cater to what appears to be
  chaos: make available those capabilities that
  best sup...
Local Search
          Tale 2/4




         Angus Fraser
Senior Experience Architect, USiT
       News Digital Media     ...
Home page   Results page
Interesting details

!   Arrangement of fields & buttons

!   Helping user’s construct better queries

!   Encouraging Dis...
Placement of search fields




-“What can I do here?
I’m not sure what kind
of site this is”
Strong domain conventions
Conflicting convention




               -“… the login fields
               here are a waste of
               space”
The “Search” button




“Don't use a 'Search' button for parametric search”
Jakob Nielsen (http://www.useit.com/alertbox/2...
Search
Improving queries: Auto-suggest
Improving Queries: Auto-history
Encouraging discovery
Going with the flow
“Short head” with multiple faces
Guided Search
          Tale 3/4




          Scott Bryant
Senior Experience Architect, USiT
       News Digital Media
4 key things
1.   What do we mean by guided search?
2.   The car buying process & search
3.   Features of guided search
4....
What do we mean by guided search?

• A “Funnelquot;
• More than just facets
• Exploratory search
• Provides “information
 ...
98,106              cars online
       (Business goal #1)




“right car for you”
No zero results
  (Business goal #2)
What we know about our users
• They don’t know what type of car they want or what their
  money can buy
• The majority sea...
1.Cars for sale
2.Car
 Specifications
3.Car Values
4.Dealer
 Search
5.Cars for sale –
 Guided search
 on mobile
Features of Guided Search Interface




Guided Search:                                        Browse:
• Great for people w...
Results
Features
Indication of   Research and
what has been   reviews relevant
searched.       to your search
Remove to
ex...
Comparing cars & multi-select
Final thoughts
The challenge for designing for guided
 search comes down to balancing:

• Users information needs
• Constr...
Media Search
          Tale 4/4




          Chris Khalil
Senior Experience Architect, USiT
       News Digital Media
What’s it all about?
1.   Homepage is most important page?
2.   Content Page
3.   Using search to feed search
4.   Anatomy...
Traffic – Last Month
Page Impressions:
 94,913,965

that’s a lot of traffic


The home page accounts for
less than half of...
From where
                                          Email
Search engines



Blogs
                   Your Site      Insta...
Ecology


Pages don’t exist solely in the context of your IA



Search is really good nowadays
Content Page is the new
          Homepage

How to drive traffic from search




                       Using search
news.com.au Storypage
A cul-de-sac
                           Not very
                           contextual
     Interest...
New news.com.au Storypage



  There’s loads
  here
Most Related Links


I’ve read enough,
offer me
somewhere else
-News grazer
What now?



Reward me for
getting this far
- News hunter
Contextual Linking
If you liked that,
then you might like
this




                         Other topics
Body Topic Links

More Topics
Click here
Tell me more…

                What’s been going
                on with Qantas?
What search thinks of Qantas

Is this most
relevant or
most
articles?
So, is it working?


Early signs are positive


Significant uplift in PI’s
The real value of search
Questions or Suggestions?
• Louisa Cameron – Senior Experience
  Architect, CareerOne.com.au
• Angus Fraser – Senior Exper...
Search And Sensibilty Four Tales Of Search
Search And Sensibilty Four Tales Of Search
Search And Sensibilty Four Tales Of Search
Search And Sensibilty Four Tales Of Search
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Search And Sensibilty Four Tales Of Search

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Search and sensibility: Four tales of search. Presented at OZ-IA Conference, Sydney Sept. 20th 2008

Advanced Session, presented by Louisa Cameron, Angus Fraser, Scott Bryant, Chris Khalil (News Digital Media).

With the improved quality and growing user familiarity with search engines, site search is now an integral aspect of the IA for any information-rich website, yet there is more than one kind of site search. Different types of search can evolve to meet the needs of different users in different contexts.

The audience will hear about four different search contexts and will be shown how some tailored search mechanisms have been deployed on large commercial websites:

Careerone.com.au have conducted research and usability studies to learn about our job seekers and to find out about the unique context of job hunting.
TrueLocal.com.au is a local business directory where information is mapped to physical locations. What are the conventions & challenges of “local search”? What do users mean by “here”? What are the differences between web and mobile implementations?
Carsguide.com.au realises that searching for cars isn't easy, particularly if you don't know anything about cars. Guided search offers a way to assist users to move through the car buying process. We'll share some insights gained from designing guided search and share the challenges of positioning search and browse.
Increasingly search is driving traffic not just to your homepage but also to pages on lower levels of your site. To really harness this traffic it's important to start treating these lower level pages as mini homepages. News.com.au are doing this by using search to generate contextually relevant links and hence harvest long tail traffic.
We will compare and contrast the search experiences offered by these different services and in discussing the issues and considerations behind them reveal some of the lessons learned and offer pointers for improving your own work in search.

This will be a group presentation, delivered by four members of the News Digital Media experience architecture team. Each presenter will give a brief outline of the project they worked on, including the lessons learned from an IA practitioner's perspective.

Published in: Design, Technology, Business
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  • Best one
    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
    Best regards AMANDA.
    amanda_n14144@yahoo.com
       Reply 
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Search And Sensibilty Four Tales Of Search

  1. 1. Search & Sensibility Four tales of search Sept 2008 Louisa Cameron Senior Experience Architect, USiT News Digital Media
  2. 2. Search is unique, depending on the context “… a widespread and mistaken perception that search is little more than a white search box adorned with the occasional appealing graphics” Marc Quantrill Source: MAD Technology Weekly UK, Aug 2008
  3. 3. Searchers have different needs “When I find an article I like, I find myself clicking through all the related stuff” “It’s not like I’m looking for a job, but if something better comes along…”
  4. 4. It is important to understand behaviour patterns “After asking thousands of people to think about how they search, only one thing has been consistent in our findings. People don’t really know.” Source: Google Eye Tracking report, Enquiro, Eyetools and Did-It, July 2005
  5. 5. Job seeker personas 1. Career based Looking for dream job. 2. Change based Seeking work-life balance. 3. Needs based Return to work mother looking for local job.
  6. 6. Behaviour patterns of job seekers 1. Not brand loyal 2. Search using set criteria 3. Search every 3 days when active 4. Need to refine within results 5. Look at 5 or 6 pages of results
  7. 7. 1. Job seekers are not brand loyal • For general search, people probably use same search engine every time they search • There is an argument for designing similar to competitors to create a consistent experience
  8. 8. 2. Job seekers search using a set of criteria
  9. 9. Is advanced search necessary? quot;Advanced search is the ugly child of interface design - always included, but never loved.quot; Stephen Turbek Source: Boxes and Arrows, Jan 2008
  10. 10. Is advanced search necessary?
  11. 11. 3. Job seekers refine within results
  12. 12. 3. Job seekers refine within results
  13. 13. 4. Active job seekers visit every 3 days • Search on last 3 days • Save search • Show new listings
  14. 14. 5. Job seekers look at 5 or 6 pages of results
  15. 15. In summary … “Designers can better cater to what appears to be chaos: make available those capabilities that best support the range of known behavior patterns for your target personas” John Ferrara Source: Boxes and Arrows, Jan 2008
  16. 16. Local Search Tale 2/4 Angus Fraser Senior Experience Architect, USiT News Digital Media 1
  17. 17. Home page Results page
  18. 18. Interesting details ! Arrangement of fields & buttons ! Helping user’s construct better queries ! Encouraging Discovery
  19. 19. Placement of search fields -“What can I do here? I’m not sure what kind of site this is”
  20. 20. Strong domain conventions
  21. 21. Conflicting convention -“… the login fields here are a waste of space”
  22. 22. The “Search” button “Don't use a 'Search' button for parametric search” Jakob Nielsen (http://www.useit.com/alertbox/20050509.html)
  23. 23. Search
  24. 24. Improving queries: Auto-suggest
  25. 25. Improving Queries: Auto-history
  26. 26. Encouraging discovery
  27. 27. Going with the flow
  28. 28. “Short head” with multiple faces
  29. 29. Guided Search Tale 3/4 Scott Bryant Senior Experience Architect, USiT News Digital Media
  30. 30. 4 key things 1. What do we mean by guided search? 2. The car buying process & search 3. Features of guided search 4. Multi-selection search scenario
  31. 31. What do we mean by guided search? • A “Funnelquot; • More than just facets • Exploratory search • Provides “information scent” • Predictive of users previous and next steps • Navigation paths built on structured data
  32. 32. 98,106 cars online (Business goal #1) “right car for you”
  33. 33. No zero results (Business goal #2)
  34. 34. What we know about our users • They don’t know what type of car they want or what their money can buy • The majority search for used cars, but are after recent models • Are seeking specific advice
  35. 35. 1.Cars for sale
  36. 36. 2.Car Specifications
  37. 37. 3.Car Values
  38. 38. 4.Dealer Search
  39. 39. 5.Cars for sale – Guided search on mobile
  40. 40. Features of Guided Search Interface Guided Search: Browse: • Great for people who have an idea what they • Great for people who are unsure of what they are want looking for • Option to do a new and used combined search • The default will include new and used cars • Advanced options available, i.e. number of seats, • Additional options available, i.e. transmission power..
  41. 41. Results Features Indication of Research and what has been reviews relevant searched. to your search Remove to expand Sets of standard Information rich expanded summary of refinement results dimensions Secondary set of further refinement dimensions
  42. 42. Comparing cars & multi-select
  43. 43. Final thoughts The challenge for designing for guided search comes down to balancing: • Users information needs • Constraints/Flexibility of structured data • Context for use (search scenarios) And keeping a complex system simple
  44. 44. Media Search Tale 4/4 Chris Khalil Senior Experience Architect, USiT News Digital Media
  45. 45. What’s it all about? 1. Homepage is most important page? 2. Content Page 3. Using search to feed search 4. Anatomy of a Content Page 5. Finish
  46. 46. Traffic – Last Month Page Impressions: 94,913,965 that’s a lot of traffic The home page accounts for less than half of that
  47. 47. From where Email Search engines Blogs Your Site Instant Message Other Sites Social Network Sites Aggregators
  48. 48. Ecology Pages don’t exist solely in the context of your IA Search is really good nowadays
  49. 49. Content Page is the new Homepage How to drive traffic from search Using search
  50. 50. news.com.au Storypage A cul-de-sac Not very contextual Interesting content Limited exit points
  51. 51. New news.com.au Storypage There’s loads here
  52. 52. Most Related Links I’ve read enough, offer me somewhere else -News grazer
  53. 53. What now? Reward me for getting this far - News hunter
  54. 54. Contextual Linking If you liked that, then you might like this Other topics
  55. 55. Body Topic Links More Topics Click here
  56. 56. Tell me more… What’s been going on with Qantas?
  57. 57. What search thinks of Qantas Is this most relevant or most articles?
  58. 58. So, is it working? Early signs are positive Significant uplift in PI’s
  59. 59. The real value of search
  60. 60. Questions or Suggestions? • Louisa Cameron – Senior Experience Architect, CareerOne.com.au • Angus Fraser – Senior Experience Architect, TrueLocal.com.au • Scott Bryant - Senior Experience Architect, CarsGuide.com.au • Chris Khalil – Senior Experience Architect, news.com.au

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